The Guerillapps team quickly realized that in order to maintain Trash Tycoon’s fun, social landscape but ultimately change consumers’ environmental outlook, they would have to take the game outside of the virtual and into the real world. The first step? Teaming up with some of the biggest players in the green space. Guerillapps quickly acquired sponsorship from upcycling company TerraCycle and carbon offset provider Carbonfund.org to further opportunities for real world impact. Trash Tycoon’s garbage-tackling premise directly mirrors the real-world goals of TerraCycle, a collection and solution program for typically non-recyclable waste. TerraCycle’s sponsorship also provides players the opportunity to earn game points by engaging in sustainable, real-world practices outside of the game. By simply buying TerraCycle’s green products online, players can redeem game points. Through Carbonfund.org’s contribution, players can also vote for their favorite carbon offset project within the game. Guerillapps then donates 10% of this revenue to the chosen project to help fight climate change.

"Be flexible in your business model but not in your ideals, and harbor determination." Szaky founded TerraCycle when he was just a 19-year-old Princeton freshman. The company made worm refuse into fertilizer and packaged it in recycled bottles. Now, TerraCycle has completely altered its focus, after Szaky saw an opportunity and went for it. TerraCycle's main business is now in 'upcycling' -- the repurposing of used material -- and things are going better than ever.

A new social game for Facebook is putting the fun into cleaning up trash and recycling. The green themed social game challenges players to find and recycle trash that can be turned into new products. The ‘Trash Tycoon’ game was released by Terracycle and resembles the company’s business model. Terracycle collects post-consumer waste like drink pouches and chip bags and upcycles them into new products including bags, placemats and frames. In the ‘Trash Tycoon’ game, players collect and recycle trash like glass, plastic and paper that can be turned into eco-friendly products. Players earn game money and points for the amount of waste that they upcycle into products.

As the online community dives into game play with Trash Tycoon via Facebook, they take on the role of recycling entrepreneurs by collecting litter in a trash-strewn city and upcycling waste into higher-quality, environmentally friendly products. Upcycling, a process in which discarded waste is repurposed for use, can range from building a house of abandoned material to finding innovative uses for discarded plastic bags. After completing missions, users collect money and earn points to ultimately earn the title of garbage tycoons. The game's trash-tackling premise directly mirrors that of its sponsor, TerraCycle. "Something as simple as a social game where players earn points for recycling in the real world is capable of changing people's behavior for the better," says Raviv Turner, co-founder and CEO of Guerillapps. "We've organically integrated real-world recycling goals into the game to ensure that players have fun and see Trash Tycoon first and foremost as a game, while at the same time presenting a proactive approach for more mindful actions as users approach real-life situations with acquired knowledge from Trash Tycoon."

VentureBeat has highlighted yet another new Facebook game title called Trash Tycoon from Guerillapps . The game seeks to teach the concepts of “upcycling” as users clean up trash around a virtual community and try to transform it into a bustling and successful town. The app is sponsored by recycling company TerraCycle .

Além disso, foi divulgada a nossa parceria com a empresa Terracycle (www.terracycle.com.br) e os presentes se comprometeram a guardar embalagens vazias de suco em pó, café, biscoitos, chocolates, margarina e congelados. A cada embalagem enviada para essa empresa a AMATRECO recebe a quantia de R$0,02.

FAIRFIELD — Take a peek behind the bright orange, green or yellow wrapping of some colorful potted kalanchoes at the local Raley’s grocery store and you’ll find a butter container. It’s Raley’s — and its sister stores, Nob Hill and Bel Air’s — effort to add additional green into the greenery of the floral department. “The upcycled pots are a more eco-friendly option as they eliminate the need to use virgin plastic,” said Lauren Taylor of Terracycle Inc. in an email.

Marietta Corp. and TerraCycle have partnered on a new recycling program around hotel amenities in which collected containers wouldl be recycled into new products such as hangers, ice buckets and recycling bins to be used in hotel rooms.

Marietta has a strong commitment to green initiatives, and finding a way to reduce plastics and packaging in landfills has been a priority for the company as part of its Social Responsibility Plan, according to the company.

A iniciativa foi da professora de Ensino Religioso, Lorita Menegon de Souza, ao descobrir a TerraCycle, uma das empresas mais importantes do mundo na área de reciclagem.

Um robô com mais de 14 metros de altura será apresentado no dia 10 de setembro no Parque do Carmo, em São Paulo, para entrar no "Guinness World Records"