Material reunido pelas brigadas Nestlé Chocolover será transformado em novos produtos

São Paulo, maio de 2011 – A parceria entre a unidade de Chocolates da Nestlé com a TerraCycle, líder global na coleta e reuso de resíduos pós-consumo, acaba de registrar um expressivo resultado: o programa - que teve início em outubro de 2010 e visa recolher e transformar embalagens de chocolate em sacolas, bolsas e estojos - superou a marca de 130 mil embalagens de chocolates coletadas. Além disso, com a rápida adesão dos consumidores à causa, todas as 400 vagas abertas inicialmente para as brigadas Nestlé Chocolover (times de coleta) foram preenchidas

A parceria de reciclagem entre a Nestlé e a TerraCycle deu certo. A Brigada Nestlé Chocolover coletou 130 mil embalagens vazias de chocolates, que foram customizadas em sacolas e bolsas para projetos sociais. O sucesso gerou a abertura de 800 novas vagas para ampliar a campanha no País.

One of the latest efforts to improve sustainability and keep hardto- recycle material out of landfills is a collaboration among Clearwater Nursery in Nipomo, international recycler TerraCycle, and food and consumer products giant Unilever. “We’re working with our partners to be the exclusive provider of potted plants in ‘upcycled’ butter containers,” explained Steven Medeiros, Clearwater Nursery marketing executive. “The idea behind the program is to repurpose these containers for a second and third run.”

a mostra também dá destaque a quatro peças elaboradas pela TerraCycle: uma bolsa trançada feita com embalagens de chocolate

<http://www.blaircandy.com/candybars1.html> The best thing about candy bars will always be eating them, but the fun doesn’t have to stop there. We recently came across an awesome DIY project on TerraCycle.com that shows you how to make a candy wrapper bracelet <http://www.terracycle.ca/31?locale=en-CA>  in just a few simple steps! Is it a coincidence that each bracelet requires 24 rectangles formed from chocolate wrappers, and our new Custom Candy Bar Box <http://www.blaircandy.com/custom-candy-bar-box.html>  comes with 24 candy bars of your choice? Well…yes, it probably is a coincidence! But we think it’s a rather nice one.   We don’t recommend that you try to eat all 24 candy bars <http://www.blaircandy.com/candybars1.html>  in one sitting – afterward you won’t feel up for much of anything, let alone crafts! But we think it will be deliciously possible to have a new bracelet by spring, and much sooner than that if you ask friends to open their candy bars <http://www.blaircandy.com/candybars1.html>  carefully and share their wrappers with you. While this is primarily a colorfully creative project, I can’t help but be reminded of a belief that many people hold – that the energy put into something becomes the energy of the end product. For example, if you angrily make a pot of soup that you didn’t really want to make, the soup might taste bad or bring about an upset stomach. Similarly, if you take something from its rightful owner, that object will bring you ill fortune one day as it is now ‘charged’ with negative energy. The good news is that energy works the other way, too! And what better positive energy resource is there than candy <http://www.blaircandy.com/> ?! Imagine how light, bright and positively charged a bracelet will be when made from the wrappers of 24 thoroughly-enjoyed candy bars. It might just be the happiest bracelet on Earth! If a candy wrapper bracelet isn’t a style statement you’re ready to make, you can still make a difference. TerraCycle offers an upcycling program sponsored by Nestle Canada – the Chocolate Wrapper Brigade <http://www.terracycle.ca/brigades/8-Chocolate-Wrapper-Brigade-Sponsored-by-Nestl-Canada> . For every empty wrapper you send in for upcycling into an ingeniously useful and fun product, including tote bags and backpacks, 2 cents will also be donated to your favorite charity. Pretty sweet!

Entrevistamos o Guilherme Brammer,representante da TerraCycle no Brasil,um projeto muito legal que ensina a superar o desperdício e a ajudar o planeta.

Já ouviu falar em lixo patrocinado? Com esta ideia a empresa norte-americana TerraCycle criou, em parceria com grandes companhias, uma maneira inovadora de coletar e reutilizar embalagens de difícil decomposição.

TerraCycle's DIY "love bracelet" design. Photo: Courtesy of TerraCycle Two days after Valentine’s Monday you’re undoubtedly coming down off your love- and sugar-high, and no one is judging you for those candy wrappers <http://earth911.com/news/2010/11/02/what-to-do-with-your-leftover-candy-wrappers/>  piled up in your cubicle corner. Plastic-coated candy wrappers have long been a recycling dilemma because of their size, weight and lack of valuable, post-life material. But even though they’re tiny in size, they’re everywhere. In fact, Americans consumed 23.8 pounds of candy <http://www.census.gov/newsroom/releases/archives/facts_for_features_special_editions/cb09-ff19.html>  per capita in 2008 alone. When readers ask about recycling candy wrappers, we often recommend reusing them in some way (last year, one of our staffers tricked out his BMX <http://earth911.com/news/2010/04/05/ultimate-reuse-challenge/>  with Starburst wrappers). We are also big fans of the upcycling geniuses at TerraCycle <http://www.terracycle.ca/> , who collect hard-to-recycle items to create products ranging from book bags to fire logs. The company has partnered with Mars to collect wrappers through its Candy Wrapper Brigade, a free program that pays nonprofits to help collect candy wrappers. For each wrapper collected, Mars and TerraCycle will donate 2 cents to the charity of the donor’s choice. This Valentine’s Day, TerraCycle capitalized on its upcycling concept by releasing instructions to make your own design from candy wrappers <http://www.terracycle.ca/31?locale=en-CA> . Dubbed the “love bracelet,” the DIY design calls for chocolate wrappers, a glue stick, scissors, a ruler and a marker. Viola! A solution to post-V-Day candy waste served up on a silver platter.

A Terracycle é um grupo global que recolhe embalagens usadas, as transforma em produtos desejados e ainda ajuda instituições de caridade.

São necessários 286 rótulos entrelaçados manualmente para formar a bolsa.