Az emberek és a vállalatok is hajlandóak fizetni a hulladék feldolgozásáért. Kanadában egy Tatabánya méretű város képes szemét nélkül működni – az eddig csak a sci-fi írók fantáziájának és az elvakult környezetvédők vágyálmának tekintett zero waste koncepció a valóságban is működik, azaz meg lehet csinálni. Ráadásul nyereségesen!

Für den Kongress konnte die WHU den gebürtigen Ungar und Unternehmer Tom Szaky gewinnen, der mit seinem Unternehmen TerraCycle Recyclinglösungen für Abfälle in 23 Ländern weltweit entwickelt, die bisher nicht recycelt wurden.

Die Einrichtung der Büroräume organisierte der 27-jährige Darshan Alatan, der Teil des TerraCycle Designteams ist: „Die Büroräume von TerraCycle reflektieren unser Firmenkonzept. Dadurch zeigen wir, dass Müll wirklich vielseitig verwendbar ist und dass man für fast alles eine neue Verwendung finden kann: Sogar aus Zahnpastatubenverschlüssen kann ein Lampenschirm und aus Weinkorken eine Trennwand werden.“ TerraCycle organisiert in 23 Ländern weltweit Lösungen für schwer recycelbare Abfälle. Aus Materialien wie Süßigkeitenverpackungen, Stiften oder Zahnbürsten, die sonst in Müllverbrennungsanlagen oder auf Deponien landen würden, stellt das Recycling- und Upcyclingunternehmen neue, umweltfreundliche Produkte her. Hierfür arbeitet es mit mehr als 30 der größten Firmen der Welt zusammen, die das Recycling ihrer Produkte finanzieren. Deshalb findet man im neu eingerichteten Büro von TerraCycle auch einen Lampenschirm aus Kugelschreiberverpackungen des Schreibwarenherstellers BiC und Taschen aus Fabrikabfall der führenden Mundhygienemarke Colgate.

Tom Szaky is proving that one man’s waste is everyone’s treasure. His company, TerraCycle, Inc. is eliminating the idea of “waste” by creating easy-to-use collection systems and recycling processes that allow people to recycle materials previously considered “non-recyclable.”

So, from now on, instead of tossing items into the trash, have your child bring them to school to earn Terracycle Points for our school. If you send these items in a plastic bag, we will send the bag back for you to reuse or recycle.

New Jersey-based TerraCycle, which collects non-recyclable, or difficult-to-recycle, waste, has partnered with major corporation Mondelez International, which owns Cadbury, to launch a recycling waste campaign on the Asian market.

Everybody wants to change the world in some way. But Tom Szaky has actually been doing it since he turned 20. Szaky's journey began in his native Budapest and eventually landed him in Trenton, but it was a meeting in Canada that changed his life.

Albe Zakes, global VP, communications at TerraCycle, has been using Basecamp for a little more than two years. How do you use it? Once you log on it takes you to the main dashboard where you can see the shared calendar, to-do lists, and all the most recent file uploads. On the right side of the main dashboard page is a matrix of every client we have in every country. It's almost like a file folder system, and it provides easy access to our clients in all countries. For example, if I'm looking for Nestlé in Brazil I can access all information for that client right there. You can set it up to get email updates on any specific client or country. I also get a daily digest that notifies me of everything that has happened that day. So if a press release or new pricing has been added to a client's section, it's really nice because I can just click on the update email and it takes me directly to that client's section. If there's an issue, it's usually with uploading or accessing files, and we either call or email customer support. They've been really good and are very responsive to emails. How does it serve your business needs? We operate in 23 countries and have about 100 different clients across those countries, and many of our clients operate in multiple countries. For example, we do work for Kraft in Canada, Mexico, Argentina, Brazil, the US, the UK, and all the Nordic countries. So it's crucial for us to have a system like this. How does it serve your business needs? We operate in 23 countries and have about 100 different clients across those countries, and many of our clients operate in multiple countries. For example, we do work for Kraft in Canada, Mexico, Argentina, Brazil, the US, the UK, and all the Nordic countries. So it's crucial for us to have a system like this. Before Basecamp we were duplicating a lot of work. If someone on one of my teams needed to put together a media kit, press release, pricing update, or presentation for a client, they created those from scratch. As a global manager, I was spending a lot of time editing and re-editing the same documents for different countries. Because there's a specific section for every brand in each country, if I've just worked with my team in Canada on a really terrific presentation for Kraft and my team in Mexico has a presentation coming up, I can send them to the Canada section for Kraft and tell them to base their presentation on what we did in Canada. It works the same way for campaigns. For example, we ran a very successful program in the US collecting oral care waste for Colgate. About a year later we launched a similar program in Germany, and I sent my German PR manager to Basecamp to access the Colgate US file and use the materials there as the template for the German campaign. It really cuts down on reviews and editing I have to do since it's based on materials I already created and approved. It's also been a lifesaver when traveling. For example, my laptop died on the way to a major meeting in the UK with Johnson & Johnson.  Without my laptop or my notes I would be going into the meeting blind. Because everything was in Basecamp, I was able to use someone else's laptop and get all the information I needed including the presentation we were going to give, the office location, names of the people we were meeting with, and the agenda. Within 10 minutes, all the knowledge and assets I needed were at my fingertips again. It's pretty invaluable to be able to access all of that information from anywhere.

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GOLD: TerraCycle TerraCycle’s business model is to eliminate waste by offering free recycling fundraisers to any school, non-profit, corporation or individual/family for any type of man-made waste. The program incentivizes the collection of common packaging and products ranging from candy wrappers to cosmetics, packaging to cigarette butts. “Brigades” collect waste that TerraCycle then turns into more than 1500 new products, ranging from recycled park benches to upcycled backpacks. These products are available online and at major retailers ranging from Walmart to Whole Foods. There are currently more than 40 programs that range from food packaging (like drink pouches and candy wrappers) to office supplies (like pens and tape dispensers) to personal products (like cosmetic and beauty packaging to diaper packaging). For every item returned, TerraCycle donates two-cents (or the local equivalent) to a school or non-profit of the collector’s choice. TerraCycle operates in 22 countries, minimizing the global threats of landfill and incineration on humans and the environment. So far, through TerraCycle, 32 million consumers have diverted 2.5 billion units of waste from landfill and incineration, while earning over 4.5 million dollars (US) for schools and myriad non- profits. For example, the drink pouch is a ubiquitous waste stream found in every school cafeteria in America. In order to offset the estimated 11 BILLION pouches that go to waste every year in America alone, TerraCycle partnered with Honest Tea and Capri Sun to start the Drink Pouch Brigade. The free recycling fundraiser was an opportunity for two competitors to put aside their corporate differences and do the right thing for the environment. Since the Program was founded, over 70,000 organizations – including 57,000 schools – signed up for the program. As of December 2012 they helped collect over 164 MILLION drink pouches and collectively earned over 3.2 million dollars. The collected pouches are upcycled or recycled into a variety of products. School items like pencil cases and backpacks that help to complete the education for kids. The students get to see what the pouches they helped collect are turned into for a second life. Pouches are also recycled into more utilitarian products like park benches, picnic tables and railroad ties. TerraCycle’s programs are sponsored by some of the world’s largest companies. These major companies include Kraft Foods, Nestle, Mars, Inc., Kimberly-Clark, Frito-Lay, Kashi, Sanford, Elmer’s Products, Inc, Logitech, Old Navy, Clif Bar, Sprout Baby Food, 3M, Malt-O-Meal, Colgate, Palmolive, L’Oreal, and BIC.