With the coronavirus pandemic forcing me to order more things than ever online — from groceries to toiletries to fancy dried beans — I’m accruing quite a lot of single-use packaging at my house. And I feel bad about it. Maybe I’ll soon be able to assuage some of that guilt when Loop, the reusable packaging service, expands nationwide over the next few months (tip via Fast Company). Loop, an initiative from recycling company Terracycle, sells name-brand CPG products directly to consumers that are packaged in reusable containers made from metal and glass. After the consumers use them up, they put the empty containers back in the tote they came in and Loop picks them up to be sterilized and refilled. Loop launched in the U.S. last May with a pilot program in the Mid-Atlantic region of the U.S. According to an Instagram post from the company, Loop will roll out its reusable-container service across the contiguous U.S. sometime this summer. Globally, Loop is available in Paris and has plans to head to Canada, Germany, Japan, and the U.K. this year. At launch Loop already had a roster of big-name partners like Kroger, Pepsi, Nestlé, and Walgreens. The platform has expanded to include roughly 200 products, including plant-based burgers and ice cream from Häagen-Dazs (my personal favorite). I know what you’re thinking — during a pandemic when we’re all anxious about contamination, are we really going to be okay with receiving groceries packed in containers that someone else has already used? Especially since bring-your-own mugs and reusable totes in retailers are becoming a thing of the past? Loop’s CEO certainly thinks so. He told Fast Company that Loop has seen evidence that “consumers are comfortable with reuse during COVID.” Since Loop has a reuse protocol in place — with stringent cleaning measures and pre-established health and safety checklists — he’s confident that they’ll be able to continue their closed-loop packaging practice without putting users at risk. If users are comfortable with this, Loop’s extended platform could be a real help to cut down on our persistent packaging problem. Even if your delivery boxes are technically recyclable, COVID-19 is causing challenges for the waste management industry as a whole. Many packaging elements — like styrofoam and ice packs — aren’t recyclable anyway. Considering that the EPA reported that over 32 million tons of packaging and containers went into landfills in 2017 — almost a quarter of the total waste from the entire year — this is an issue we need to take seriously. Today is Earth Day, so there’s no better time to take a moment and consider how we can help preserve our planet. Come this summer I know one small step that I’ll be taking cut down on the amount of packaging I’m tossing out. Bonus: I still get to enjoy my chocolate-fudge ice cream.  

Each Earth Day sets a new benchmark for what consumers expect from their trusted brands, muses TerraCycle and Loop CEO/founder Tom Szaky. And it can’t be growth at the expense of a planet running dry.   For better or worse, business is the most powerful force for change on Earth. Over the course of human civilization, business and industry have increasingly allowed us to become smarter, greener, healthier, and more connected to one another, functioning to provide products and services to fulfill public needs and desires, as well as drive innovation and global trends. Its virtues notwithstanding, business also drove the world to the consumption fever-pitch that misaligned our activities with nature so much that it provoked the late-century environmental movement, a pinnacle of which was the first Earth Day: April 22, 1970. Celebrating 50 years this week with the timely theme “24 Hours of Action” (updated from the more general “Climate Action” to feature fully digital programming in the advent of the coronavirus pandemic), the annual event’s impacts on the world are indelible, but not necessarily revolutionary. The birth of Earth Day was a direct response to a series of environmental disasters and mounting public concerns about single-use packaging, litter, and pollution. Individuals, schools, and communities mobilized around the lack of protections for consumers and the environment. It was a reaction to perceived inaction, and one intended to incite the public to change. Industry has long put pressure on governments to allow them the latitude to operate as they would like, stymying regulation and mandates for extended producer responsibility (EPR), the policy concept that extends a manufacturer’s responsibility for reducing impacts (such as pollution and waste) all the way to the hands of consumers. More than 110 EPR laws are currently in place for 13+ product categories in more than 30 US states. However, the United States as a country — the originators of the first Earth Day and its current base — is currently one of only three nations of the 35-member Organisation for Economic Co-operation and Development that does not have an EPR system specifically for existing packaging or one under development, despite packaging being a significant concern regarding waste. Some experts say voluntary industry-led programs rarely lead to the systemic changes needed to significantly impact the status quo, in addition to not providing the same sustainable funding sources as government mandates. However, industry, unlike governments, can steward reform and de-risk the political process of governments by acting in their own best interest. The events surrounding what Earth Day founder Denis Hayes called "the largest secular holiday in the world” can reveal the annual commemoration (since expanded to include Earth Month, hosted by a different organization entirely) as more of an exercise in public relations rather than a vehicle for policy change. Leading up to that first Earth Day, mass production, synthetic materials, and disposability took off in the 1950s, and the effects of overconsumption quickly surfaced within the decade while much of industry remained unregulated. The “business as usual” went on as long as it worked for the private interest, depending on sales to consumers and the ability of the environment to sustain its operations. But then, Rachel Carson’s Silent Spring mainstreamed the hazards of the common pesticide DDT in 1962, which turned the public eye to agriculture. The 1969 Santa Barbara oil spill (the largest oil spill in California waters to date) had enough of an economic impact on commercial and ocean-related industries that it is credited with galvanizing not only Earth Day, but the formation of the U.S. Environmental Protection Agency later that year. When consumers become aware that companies profit at the expense of the health and safety of their families, wildlife, and the natural world, they stop buying. So, any progress made by way of regulation and product redesign since the first Earth Day has largely been to the degree business is compelled to make a change. When that happens, the governments are that much more supported in public-serving legislation, but this process is slow and mired by bureaucracy, special interests, and inequities around the world. In the case of global movements for social, economic, and environmental revolution, the best interests of business often then lie in serving people, the planet, and ultimately, profits. We are upon one of the most important, monumental Earth Days of our recent history, and it occurs in the midst of what too many brands have referred to as “uncertain times,” a situation many would argue as a direct result of the very thing driving the environmental movement: the interference of human activities in nature’s balanced system. With confidence, I can say that every Earth Day from here till the centennial will set a new benchmark for what consumers expect from the brands they let into their lives, and how they depend on companies, rather than government mandates, to protect them. Rather than driving consumption and externalizing negatives to create growth at the expense of a planet running dry, companies have an opportunity to take action and show the world why their business is essential — now and on the other side of the COVID-19 pandemic.

Sustainability efforts for beauty companies may cost more in the short term, but often pay out over time. Beauty brands that want to be part of TerraCycle’s Loop program must develop durable packaging that can be reused at least 10 times. It costs more for businesses upfront, but has the potential to help brands reduce their packaging costs over the long term. It’s one example of the return on investment for sustainability — Ren, Pantene, Melanin Essentials, Love, Beauty and Planet, Soapply, Plaine and The Body Shop are among the brands working with and selling through the Loop operation. “Manufacturers are hitting parity on price and sustainability anywhere from two to three uses sometimes,” said Benjamin Weir, Loop’s director of business development and sales innovation. “We’re pushing the system to be as durable and as reusable as possible.” For Procter & Gamble, which has invested in Loop, the cost of making Loop-approved packaging is actually more expensive — but the business views it as an investment in learning. “While ROI is definitely something we are getting in certain pockets of our business, it is not the sole criteria for learning in this space, particularly with some of the pilots we are running,” said Anitra Marsh, associate director of global sustainability and brand communications at P&G Beauty. Marsh was referencing Loop, as well as Olay Whips refills, which launched in the fall. “We have to learn before we can bring things to scale.” Another P&G pilot launches Monday: The business is testing paper board tube packaging for deodorant, available exclusively at Walmart. “If you’re looking at return on investment, sustainability initiatives are the long game. There are no short wins with sustainability,” said Sarah Jindal, Mintel’s senior innovation and insights analyst for beauty and personal care. She called Loop’s efforts “a great example of that initial upfront investment that pays in bucketloads,” and said renewable energy is another key example. “At some point, once you’ve made that initial investment, you no longer have an electric bill that you’re paying to someone else,” she said. P&G, for example, has saved more than half-a-billion dollars after years of energy conservation programs across the company, said Kelly Vanasse, chief communications officer for P&G beauty and grooming. “That’s one example — the work we’re doing on zero waste to landfill, it’s the same thing.…The more we continue to realize those successes, it just creates a virtuous circle.” Jindal stressed that the timing of returns from sustainability initiatives can vary. “Returns will come in many different forms at many different levels at many different time points,” Jindal said. Unilever, for example, has started to see increasing sales momentum from “sustainable living brands.” Sustainable living brands grew 69 percent faster than the rest of the business in 2018, compared with 46 percent faster in 2017, the company said. Biossance, the skin-care line born out of biotech operation Amyris, has worked to build up its own virtuous circle — a sustainable supply chain in order to offer Amyris-produced squalane to the broader beauty market at “desirable price points,” said president Catherine Gore. “The promised land is really connecting sustainable ingredients, sustainable thinking, sustainable manufacturing and sustainable packaging with the cost effective-nature of that. We’ll really hit our sweet spot when all of the brands can afford to make these types of changes.” Biossance’s key sustainability initiatives revolve around sustainable sugarcane in Brazil. The company makes its own squalane with that sugarcane, versus harvesting from sharks. Sugarcane stalks are used for boxes, and gas off-put is used to power the plant. “All of that has been optimized so we can offer squalane by the ton to consumers and brands worldwide at a much more desirable price point than [killing sharks],” Gore said. “The whole idea is to keep the mission first, and in order for that to be accessible, it has to be at the right price point.” There’s also a softer side to the ROI equation. As sustainability permeates consumer consciousness, companies and brands that have taken steps in earth-friendly directions expect to see dividends coming in the form of consumer loyalty. “The concept of brand loyalty…has kind of flown out the window, but this view on sustainability — because it is becoming so important to the consumer, and it is so visible to the consumer — that becomes one of those really important parts of, ‘do I want to buy from this brand, or do I want to buy from that brand?” said Jindal. “That loyal relationship becomes really important in the fragmented world we’re living in where you’ve got new brands popping up almost every single day,” Jindal said. Right now, consumers are at the stage where they notice obvious things, Jindal said, like packaging. But as beauty companies delve deeper into sustainability and talk openly about their initiatives, consumer expectations are likely to evolve. “The more prevalent that information becomes, it becomes that much more important to a wider range of consumers,” Jindal said. “They’ll look at [company practices] and say, ‘you know what, I don’t agree with the practices of that company, so I won’t buy from them anymore.’ It’s as simple as that, to flip that switch, because there are so many brands out there they can choose from.” For Biossance, sustainability is a key part of customer retention. “There’s a large community that’s very close to our shark-saving initiative,” Gore said. The company estimates that by producing squalane, it saves two million sharks per year. That, combined with Environmental Working Group certification and other commitments, like zero waste by 2025, compostable boxes and going carbon neutral in 2020, keep customers coming back. “As we share those stories, it holistically brings a very dedicated community together that believes in the sustainability, wants to put their purchase power toward that, and trusts in the brand,” Gore said. P&G also sees customers caring more about sustainability. “When we have products consumers love, they’re like, ‘OK, I love your product — now help me love your product even more. What are you doing from a sustainability perspective?’ Everyone wants to do the right thing…today, doing the right thing is being more sustainable,” Vanasse said.

Are you thinking about shopping with home delivery during the lockdown? You need to know Loop, the home grocery delivery service that picks up and recycles what you buy when you are done. Earth911 talks with Benjamin Weir, North American business development manager at Loop. Launched by TerraCycle, the innovative recycling company, Loopstore.com currently offers 173 food and personal care products to customers in the U.S. Northeast and in France. Like the traditional milkman, Loop drops off and picks up product packaging. The packages are cleaned and reused by TerraCycle. No mess, lots less recycling hassle. Loop has developed new returnable and reusable packaging for products that include a steel Häagen-Dazs ice cream pint, Tide purclean detergent, and Love Beauty Planet personal care products. Customers receive their orders in an insulated tote bag, which is picked up when full by UPS and returned to TerraCycle. Weir explains that customers typically have two totes “in motion.” The company will expand service in the U.S. and Europe during 2020; it also is working to expand its product selection. We also discuss how Loop is working with its partners to reduce customer and worker exposure to potential coronavirus infection.

"There are no short wins with sustainability."

Sustainability efforts for beauty companies may cost more in the short term, but often pay out over time. Beauty brands that want to be part of TerraCycle’s Loop program must develop durable packaging that can be reused at least 10 times. It costs more for businesses upfront, but has the potential to help brands reduce their packaging costs over the long term. It’s one example of the return on investment for sustainability — Ren, Pantene, Melanin Essentials, Love, Beauty and Planet, Soapply, Plaine and The Body Shop are among the brands working with and selling through the Loop operation. “Manufacturers are hitting parity on price and sustainability anywhere from two to three uses sometimes,” said Benjamin Weir, Loop’s director of business development and sales innovation. “We’re pushing the system to be as durable and as reusable as possible.” For Procter & Gamble, which has invested in Loop, the cost of making Loop-approved packaging is actually more expensive — but the business views it as an investment in learning. “While ROI is definitely something we are getting in certain pockets of our business, it is not the sole criteria for learning in this space, particularly with some of the pilots we are running,” said Anitra Marsh, associate director of global sustainability and brand communications at P&G Beauty. Marsh was referencing Loop, as well as Olay Whips refills, which launched in the fall. “We have to learn before we can bring things to scale.” Another P&G pilot launches Monday: The business is testing paper board tube packaging for deodorant, available exclusively at Walmart. “If you’re looking at return on investment, sustainability initiatives are the long game. There are no short wins with sustainability,” said Sarah Jindal, Mintel’s senior innovation and insights analyst for beauty and personal care. She called Loop’s efforts “a great example of that initial upfront investment that pays in bucketloads,” and said renewable energy is another key example. “At some point, once you’ve made that initial investment, you no longer have an electric bill that you’re paying to someone else,” she said. P&G, for example, has saved more than half-a-billion dollars after years of energy conservation programs across the company, said Kelly Vanasse, chief communications officer for P&G beauty and grooming. “That’s one example — the work we’re doing on zero waste to landfill, it’s the same thing.…The more we continue to realize those successes, it just creates a virtuous circle.” Jindal stressed that the timing of returns from sustainability initiatives can vary. “Returns will come in many different forms at many different levels at many different time points,” Jindal said. Unilever, for example, has started to see increasing sales momentum from “sustainable living brands.” Sustainable living brands grew 69 percent faster than the rest of the business in 2018, compared with 46 percent faster in 2017, the company said. Biossance, the skin-care line born out of biotech operation Amyris, has worked to build up its own virtuous circle — a sustainable supply chain in order to offer Amyris-produced squalane to the broader beauty market at “desirable price points,” said president Catherine Gore. “The promised land is really connecting sustainable ingredients, sustainable thinking, sustainable manufacturing and sustainable packaging with the cost effective-nature of that. We’ll really hit our sweet spot when all of the brands can afford to make these types of changes.” Biossance’s key sustainability initiatives revolve around sustainable sugarcane in Brazil. The company makes its own squalane with that sugarcane, versus harvesting from sharks. Sugarcane stalks are used for boxes, and gas off-put is used to power the plant. “All of that has been optimized so we can offer squalane by the ton to consumers and brands worldwide at a much more desirable price point than [killing sharks],” Gore said. “The whole idea is to keep the mission first, and in order for that to be accessible, it has to be at the right price point.” There’s also a softer side to the ROI equation. As sustainability permeates consumer consciousness, companies and brands that have taken steps in earth-friendly directions expect to see dividends coming in the form of consumer loyalty. “The concept of brand loyalty…has kind of flown out the window, but this view on sustainability — because it is becoming so important to the consumer, and it is so visible to the consumer — that becomes one of those really important parts of, ‘do I want to buy from this brand, or do I want to buy from that brand?” said Jindal. “That loyal relationship becomes really important in the fragmented world we’re living in where you’ve got new brands popping up almost every single day,” Jindal said. Right now, consumers are at the stage where they notice obvious things, Jindal said, like packaging. But as beauty companies delve deeper into sustainability and talk openly about their initiatives, consumer expectations are likely to evolve. “The more prevalent that information becomes, it becomes that much more important to a wider range of consumers,” Jindal said. “They’ll look at [company practices] and say, ‘you know what, I don’t agree with the practices of that company, so I won’t buy from them anymore.’ It’s as simple as that, to flip that switch, because there are so many brands out there they can choose from.” For Biossance, sustainability is a key part of customer retention. “There’s a large community that’s very close to our shark-saving initiative,” Gore said. The company estimates that by producing squalane, it saves two million sharks per year. That, combined with Environmental Working Group certification and other commitments, like zero waste by 2025, compostable boxes and going carbon neutral in 2020, keep customers coming back. “As we share those stories, it holistically brings a very dedicated community together that believes in the sustainability, wants to put their purchase power toward that, and trusts in the brand,” Gore said. P&G also sees customers caring more about sustainability. “When we have products consumers love, they’re like, ‘OK, I love your product — now help me love your product even more. What are you doing from a sustainability perspective?’ Everyone wants to do the right thing…today, doing the right thing is being more sustainable,” Vanasse said.

Uma cadeia de suprimentos mais circular. Isso pode significar mudar para materiais reciclados, estender o ciclo de vida de um produto e melhorar a recuperação no final de sua vida útil. A TerraCycle, com sede em Nova Jersey, lançou a iniciativa “Loop”, uma colaboração com nomes conhecidos como Nestlé para fornecer produtos comuns – sorvetes, por exemplo – em embalagens que podem ser devolvidas e recarregadas.

When my beauty products run out, I often find myself looming over the trash and recycling bins, debating which receptacle deserves my empties. If I throw them in the trash, will I turn on the TV and see a helpless sea turtle being impaled with the product I tossed? Will I be tagged in a viral video of a penguin with the subtitles “Thanks a lot Dana, now my lungs are full of glitter!”? If I opt for the recycling bin, will it even be recycled? SO MANY IFS. Even after working in the beauty industry for two decades, I don’t have all of the answers. I remember the moment my curiosity was heightened. I had just purchased a handful of new products and as I was unwrapping their plastic-on-plastic-on-plastic packaging, I became increasingly anxious about the ugly truth.   This industry is built on making people feel beautiful, but are we simultaneously devastating our planet? There’s an undeniable feeling of guilt when you throw something out that could have been recycled or repurposed, but once it’s out the door or down the chute, it’s “not your problem” anymore. The truth is, it’s still your problem; it’s our collective problem. Trash is like karma—it comes back to haunt you.   All of this waste is compromising our ecosystem and it’s making me nervous, so I asked Terracycle—a company that’s paving the way in recycling—to put my IFs to bed and give me the hard facts to share with you. Because garbage is scary and knowledge is power. I hope you learn as much as I did and take an extra moment to consider your options before your next purge.   What happens to a product once it hits the recycling bin?   Once a product is placed in a recycling bin, it begins a long process of sortation, separation, cleaning (if applicable), and processing before it can ultimately be recycled into a new product. For instance, plastics (a major component of much beauty and cosmetic packaging) may change hands through sales several times before it even begins processing. The Atlantic published a very comprehensive article a few years back that detailed a plastic bottle’s recycling journey.   What can we do at home to reduce waste from our personal beauty routines?   One tip that individuals can easily implement into their beauty routines is to replace disposable items like makeup wipes and sponges with durable, multi-use alternatives that can be washed and used again and again. Likewise, planning ahead of time for the end-of-life phase of the plastics that you can’t cut out is also advantageous. Consumers are invited to mail in or drop off various types of beauty care waste via TerraCycle’s free brand-sponsored recycling programs. However, it is important to remember that simply buying less is the single-most effective way to reduce beauty care routine waste.   When and how should we get rid of old or unwanted beauty products?   Great question. A lot of people have the best intentions when attempting to recycle their beauty or cosmetic products but forget to empty out any residual material. The presence of leftover material not only contaminates the original product (relegating it to landfill) but also risks contaminating more otherwise recyclable material that also encounters the residuals. Likewise, when emptying out products, it is important to remember to seal the residuals in a non-recyclable container and dispose of it in the normal garbage since some modern beauty products contain microbeads that risk exacerbating the plastic pollution crisis if flushed down the drain. Consumers can check their town’s recycling guidelines via the easy-to-use database maintained by Call2Recycle to avoid wish-cycling, a counterproductive practice that can cause recycling machinery to break down and that contaminates otherwise recyclable material. They are also invited to see if their waste can be recycled through any of TerraCycle’s free recycling programs.   Where do the majority of beauty products end up?   Unfortunately, much of the beauty product waste generated worldwide is destined for landfills and, in the worst possible scenarios, it contributes to litter or the plastic pollution of natural marine habitats. The Ocean Conservancy reports that “every year, 8 million metric tons of plastics enter our ocean on top of the estimated 150 million metric tons that currently circulate our marine environments.” While it is unclear how much of that ocean plastic is a result of people’s beauty routines, a 2014 study by Care to Recycle reports that while an impressive 95% of consumers claim to recycle waste produced in their kitchens (aluminum cans, glass bottles, etc.) only about half do so in other rooms, including the bathroom where a large volume of beauty/cosmetic waste is generated. So, it can be extrapolated that much of the beauty/cosmetics waste that can actually be recycled municipally (like glass bottles and some plastic shampoo or lotion bottles) is not finding its way to a recycling center.   How much waste does the beauty industry account for?   According to a study by Zero Waste Week and an article published by Stylist, the global cosmetics industry produces 120 billion units of packaging every year, which translates to the yearly loss of 18 million acres of forest. To put this statistic into perspective, after just six decades of producing plastic en masse (a staple material in most beauty product packaging), 8.3 billion metric tons have been produced and 91%, the overwhelming majority, has not been recycled.   Can you name a few beauty brands that are taking necessary steps to make a positive change in the waste department?   Over the years, many notable beauty and cosmetic brands have sponsored free recycling programs through TerraCycle to solve for their product’s end-of-life cycle. To name a few, Garnier, Burt’s Bees, eos, Herbal Essences, L’Occitane, Josie Maran, Limelife by Alcone, and Paula’s Choice all currently have TerraCycle programs, and Head & Shoulders partnered with TerraCycle to create the world’s first recyclable shampoo bottle made with beach plastic in 2017.   How can brands better educate their consumers about recycling?   Brands can help their consumers recycle their products by prominently displaying the product’s recycling symbol and number on their packaging along with the advisory that they should first check what type of plastics are recycled in their town. Likewise, many brands (such as Febreze) have TerraCycle’s symbol on their packaging to denote that their product is recyclable via a TerraCycle program.   Would you agree that manufacturers should be leading innovation, since they’re typically the first point of contact when it comes to packaging?   Manufacturers have responded to the plastic pollution crisis with several alternatives, namely compostable plastic containers. While these products are certainly innovative since they are produced from renewable resources as opposed to petrochemicals, it is important to note that, according to Greenbiz, “If these materials are not correctly disposed of at their end of life, they will cause just as much damage to our land and marine environments as traditional petrochemical-based plastic litter.” Simply put, there has yet to emerge a “silver bullet” that is poised to solve our plastic pollution crisis. As TerraCycle’s founder and CEO Tom Szaky says, one of the best ways to elicit change is by voting with your dollar since, while we may cast a vote for a political candidate every so often, we decide what brands to support every day through the purchases we make. If brands are willing to innovate by making their product packaging more environmentally friendly, the conscious consumer will respond to their efforts. A lot of brands have already reacted to increased consumer demand for more eco-friendly packaging by either cutting-down on existing packaging or by reinventing their packaging from the ground up through TerraCycle’s Loop, a platform designed to take us from disposability to reusability through cutting-edge technology and packaging design.   What are the most conscious options for packaging that exist today?   Since much of the packaging currently utilized by beauty brands is comprised of different materials like plastics, glass, and metals, it can be too costly (in terms of time and money) to separate and process. As a result, much of the beauty packaging waste thrown in the blue bin is sorted out by municipal recycling centers and relegated to landfills because even if the consumer does their best to recycle the conventionally recyclable parts of beauty/cosmetic packaging (i.e. cardboard, #1 and #2 plastics, and glass bottles), the remaining pumps, trigger heads, and product tubes are still not accepted by many municipal recycling programs. A good example of this phenomenon are deodorant tubes, described in an article by National Geographic. While the consumer can easily recycle the cardboard box the deodorant might be packaged in, they would need to dismantle the entire deodorant tube (including its tiny plastic pieces) in the hopes of getting it recycled. Even then, the separated plastic components will not be recycled if the municipal recycling facility does not process that specific type of plastic. Even with the best intentions, the act of throwing waste in the blue bin without first consulting your town’s recycling guidelines is known as wish-cycling and is a major stressor for recycling experts. To avoid this, it is recommended that consumers check their town’s specific guidelines via the resource offered by Call2Recycle. Reusable packaging, like that employed by TerraCycle’s Loop, is resoundingly the most eco-conscious option, but since glass is 100% recyclable and can be recycled continuously without any loss in the resulting quality, it is the next best thing compared to reusable models.   What advice would you give a founder who’s in the research & development phase of a future brand?   As aforementioned, eco-friendly packaging design, in the form of reuse models such as Loop, or containers that utilize recycled or less overall material, seem to be the trajectory of packaging design. As consumers become hyper-aware of environmental stories like the Great Pacific Garbage Patch, for instance, they will begin to expect more environmentally friendly alternatives.   How is TerraCycle helping brands make a smaller environmental footprint?   The following is an excerpt from TerraCycle’s website on the environmental benefits of recycling through TerraCycle: “By sending waste to TerraCycle you will avoid it ending up as litter, in a landfill or incineration facility. Instead, new materials and products will be made with your collected waste, reducing the need to extract new materials from the planet. This avoided impact is not small; for an average product over 90% of the environmental impact comes from extracting and refining the raw materials from which it is made.”   Well, there you have it. As members of the beauty industry, we need to wake up and start making some serious changes. As TerraCycle said above, there are a handful of simple things we can all do to help…  

1. Send our used products to TerraCycle, which is free and takes two seconds to sign up for.
2. Discard residue from packaging in a non-recyclable container (aka any type of multi-layered plastic bag or pouch) and throw it in the trash instead of flushing it into the water system.
3. Buy less single-use products like wipes and sponges and switch to reusable options instead.
4. Contact your local government officials to find out best recycling practices.
5. Shop less.
6. Spread the word and share this article with your community.

  Here’s to making smarter choices for our planet! Photo: Angela Compagnone via Unsplash DANA RAE Dana Rae is a published makeup artist with two decades of experience in the beauty industry. She is also a founder, product innovator, brand consultant, contributing writer, and creative.

Climate change is hard to deny when we see how much change has happened in the time we’ve been practicing social distancing due to the COVID-19 pandemic. Last month, the carbon dioxide levels in New York City were 50% lower than they were in March 2019. Environmentalists are also tracking the air pollution above Wuhan province in China; it went down significantly for two months while everyone was in isolation and is now creeping back up.   While we wrestle with these challenging times, many are starting to see what the human impact on our planet really looks like.   You’ve likely heard the statistic that less than 11% of plastic is actually recycled properly in Canada. But did you also know that every year in the U.S.A., according to the Environmental Protection Agency, over two billion razors and refill blades are sent to landfill? Even worse, that stat is actually from a 1988 report, and that number has likely gone up exponentially since then. If you do math and consider that we have similar spending habits to our neighbours to the south, Canada has about 10% the amount of people as the U.S., so it would track that we throw away about 200 million disposable razors each year, at minimum.   The above data notwithstanding, Canadian stats on how much plastic waste actually comes from the beauty and self-care sector are very elusive. Unless brands release their numbers on products sold, it’s hard to estimate the actual amount of plastic that ends up in landfills. Nonetheless, it’s safe to assume a lot of plastic gets thrown out because of our Sephora sprees.   So what does all the doom and gloom have to do with you and your beauty and personal care habits? Well, there are a few ways to make sure that you’re doing the most you can when it comes to not adding to our already massive recycling problem. “One of the best ways to make sure that change happens is to make the companies understand that you really care about this issue,” says Vito Buonsante, plastics program manager at Environmental Defence Canada. “People can only do so much. It’s not really their responsibility to control the waste; it’s more on the company.”   Buonsante recommends that we take a look at what we’re purchasing and start giving our money to brands that offer recycling programs or that use more easily recycled materials, like glass and tin, as opposed to plastic. If it’s absolutely necessary to buy plastic, check that the container has a 1 or 2 plastic rating, which can be found on bottles inside the recycle symbol. Those numbers are the most desirable for recycling programs (the system ranks up to a 7). “The problem with packaging in the beauty industry is that it is often made of mixed materials, therefore it becomes pretty difficult to recycle,” says Buonsante. In short, try not to buy cosmetic products with a plastic rating of 3 or higher.   Strongly expressing your environmental concerns to your member of parliament and local city councillor is also helpful, says Buonsante, as is signing plastics-focused petitions and supporting environmental charities (like the Canadian Parks and Wilderness Society, Ecotrust Canada or any local conservancy groups) so they can continue to help push things forward.   And now, while we’re taking social distancing measures very seriously, perhaps we can also help curb our plastic waste anxiety (because really, we don’t need another thing to fret about) by looking into the following ways to make our beauty routine a little more environmentally friendly.   Here are four of the best ways to reduce your beauty waste.  

1. Recycle empties in-house, get free products

  First off, as Buonsante mentioned, think about the brands you invest your hard-earned money in. One way to do that is by choosing brands that already have an in-house recycling program.   The Back to M.A.C program has been around since the early 1990s, making them a true recycling pioneer. The Canadian-founded brand will take back six primary packaging containers (they have a system where you can bring in any containers during your next purchase, and they’ll track how many you have instead of you having to collect them!) in exchange for a lipstick, lipgloss or single eyeshadow.   If you’re a big Creme de Corps fan, you will receive one stamp for each full-sized empty bottle of the body cream that you bring back to a Kiehl’s location to be recycled. Once you have collected ten stamps, you’ll get any travel-sized product that your beauty-loving heart desires.   Over at Lush, when you bring back five of the classic black containers, you can receive one of 16 fresh face masks from the brand.  

2. Then take your recycling game to the next level with TerraCycle

  Look to recycling programs like TerraCycle to help reduce your environmental impact; when you purchase a waste box from the company, simply fill it up with items that your local municipality will not take, and TerraCycle will refurbish, recycle or upcycle each item. The team at TerraCycle will take almost anything that is difficult to recycle—they have even found a way to recycle cigarette butts! Plastic containers become park benches, picnic tables, playgrounds, and so much more. Most municipalities have different rules on recycling (please note yours before you throw away your plastics), so for anything that won’t be picked up curb-side, this program is a great solution.   If the TerraCycle boxes are too pricey (they start at $54, including shipping) some brands and stores are partnering with the program to help clients be mindful of their waste without incurring the cost. These include The Detox Market (all three Toronto locations will take any type of beauty waste) and Pure + Simple (the Ontario-based shop will take back all their empties to be recycled).   Big brands like Burt’s Bees, L’Oréal, Weleda, Gillette and L’Occitane have a partnership with TerraCycle where you can send back your empties for recycling (check their website for how to ship back bottles). And, perhaps it’s time to make more use out of these recycling options—Buonsante notes that most people are not aware that they exist—especially considering that most shops are still closed for the foreseeable future.  

3. Try refillable beauty products

  A big trend in the beauty and personal care space is brands offering products in refillable packaging. “When it comes to reusable containers that can be sent back, the products are likely a bit more expensive,” notes Buonsante. But with time, hopefully the prices will even out. “That is where we hope the market will continue to go.”   Back in early 2019, TerraCycle’s founder announced a pilot project called Loop. Major brand’s signed onto the program, which launched in NYC and Paris. Now, Loblaws is looking to launch a Loop pilot project in Canada this summer. So what exactly is Loop? Essentially, brands have started putting their products into reusable and recyclable tin containers. This has allowed brands to be a touch more design-focused in their new labeling (most brands have pared down their logos for this project), while consumers can use the product and send the tins back, where they will either be cleaned and reused, or, if they’re too weathered, they will be recycled.   In the meantime, for the makeup and skincare obsessives, look to companies like Kjaer Weis (the luxe Scandinavian eco-brand’s packaging is quite gorgeous), Elate cosmetics (this Canadian brand uses beautiful bamboo as their outer packaging, offering refillables for everything in their lineup!), Clove and Hallow (the west coast cosmetics brand offers refillable compacts!) and Cocoon Apothecary (a Toronto brand who will take back bottles, sanitize them and reuse them in their supply chain) for refillable options. Some bigger brands, like Paul and Joe, Make Up For Ever and Guerlain, also offer refills, mostly for powder products like highlighters, eye shadows, blushes and pressed powders.   Going local, look to eco-friendly shops that offer bulk product (new ones are popping up all the time!), like Nada in Vancouver, Eco + Amour in Toronto and The Tare Shop in Halifax. At bulk shops, you can bring your own containers or purchase some from the store, and they will weigh each of the products to determine what you owe.  

4. Choose product packaging wisely

  Making sweeping changes to our beauty routine may seem difficult, but one simple change is to choose packaging materials wisely. A lot of indie brands include glass or other recyclable materials in their packaging, making them with very little plastic or entirely plastic-free.   A few local Canadian brands that are ahead of the curve here include Boosh (a lipstick line from a young female entrepreneur with tubes made out of tin), Unwrapped Life (a brand of shampoo and conditioner bars that are wrapped only in recyclable paper and cardboard), deodorant brand Routine. (a Calgary line that sells beautifully scented, natural cream formulations in glass jars with a tin lid, and will have stick deodorants housed in cardboard and post consumer recycled plastic packaging), WellKept (a line of brass safety razors that eliminates the need for disposables and are oh-so-chic!), and Toronto-based Sahajan (this ayurvedic line comes in beautiful brown glass bottles).   Other international faves include Biologique Recherche (a beauty editor favourite with serums in glass dropper bottles that is now available at Miraj Hammam Spa in Toronto and Vancouver), and Tata Harper (her gorgeous green glass containers set the standard for clean beauty packaging when they launched in 2010).

Climate change is hard to deny when we see how much change has happened in the time we’ve been practicing social distancing due to the COVID-19 pandemic. Last month, the carbon dioxide levels in New York City were 50% lower than they were in March 2019. Environmentalists are also tracking the air pollution above Wuhan province in China; it went down significantly for two months while everyone was in isolation and is now creeping back up.   While we wrestle with these challenging times, many are starting to see what the human impact on our planet really looks like.   You’ve likely heard the statistic that less than 11% of plastic is actually recycled properly in Canada. But did you also know that every year in the U.S.A., according to the Environmental Protection Agency, over two billion razors and refill blades are sent to landfill? Even worse, that stat is actually from a 1988 report, and that number has likely gone up exponentially since then. If you do math and consider that we have similar spending habits to our neighbours to the south, Canada has about 10% the amount of people as the U.S., so it would track that we throw away about 200 million disposable razors each year, at minimum.   The above data notwithstanding, Canadian stats on how much plastic waste actually comes from the beauty and self-care sector are very elusive. Unless brands release their numbers on products sold, it’s hard to estimate the actual amount of plastic that ends up in landfills. Nonetheless, it’s safe to assume a lot of plastic gets thrown out because of our Sephora sprees.   So what does all the doom and gloom have to do with you and your beauty and personal care habits? Well, there are a few ways to make sure that you’re doing the most you can when it comes to not adding to our already massive recycling problem. “One of the best ways to make sure that change happens is to make the companies understand that you really care about this issue,” says Vito Buonsante, plastics program manager at Environmental Defence Canada. “People can only do so much. It’s not really their responsibility to control the waste; it’s more on the company.”   Buonsante recommends that we take a look at what we’re purchasing and start giving our money to brands that offer recycling programs or that use more easily recycled materials, like glass and tin, as opposed to plastic. If it’s absolutely necessary to buy plastic, check that the container has a 1 or 2 plastic rating, which can be found on bottles inside the recycle symbol. Those numbers are the most desirable for recycling programs (the system ranks up to a 7). “The problem with packaging in the beauty industry is that it is often made of mixed materials, therefore it becomes pretty difficult to recycle,” says Buonsante. In short, try not to buy cosmetic products with a plastic rating of 3 or higher.   Strongly expressing your environmental concerns to your member of parliament and local city councillor is also helpful, says Buonsante, as is signing plastics-focused petitions and supporting environmental charities (like the Canadian Parks and Wilderness Society, Ecotrust Canada or any local conservancy groups) so they can continue to help push things forward.   And now, while we’re taking social distancing measures very seriously, perhaps we can also help curb our plastic waste anxiety (because really, we don’t need another thing to fret about) by looking into the following ways to make our beauty routine a little more environmentally friendly.   Here are four of the best ways to reduce your beauty waste.  

1. Recycle empties in-house, get free products

  First off, as Buonsante mentioned, think about the brands you invest your hard-earned money in. One way to do that is by choosing brands that already have an in-house recycling program.   The Back to M.A.C program has been around since the early 1990s, making them a true recycling pioneer. The Canadian-founded brand will take back six primary packaging containers (they have a system where you can bring in any containers during your next purchase, and they’ll track how many you have instead of you having to collect them!) in exchange for a lipstick, lipgloss or single eyeshadow.   If you’re a big Creme de Corps fan, you will receive one stamp for each full-sized empty bottle of the body cream that you bring back to a Kiehl’s location to be recycled. Once you have collected ten stamps, you’ll get any travel-sized product that your beauty-loving heart desires.   Over at Lush, when you bring back five of the classic black containers, you can receive one of 16 fresh face masks from the brand.  

2. Then take your recycling game to the next level with TerraCycle

  Look to recycling programs like TerraCycle to help reduce your environmental impact; when you purchase a waste box from the company, simply fill it up with items that your local municipality will not take, and TerraCycle will refurbish, recycle or upcycle each item. The team at TerraCycle will take almost anything that is difficult to recycle—they have even found a way to recycle cigarette butts! Plastic containers become park benches, picnic tables, playgrounds, and so much more. Most municipalities have different rules on recycling (please note yours before you throw away your plastics), so for anything that won’t be picked up curb-side, this program is a great solution.   If the TerraCycle boxes are too pricey (they start at $54, including shipping) some brands and stores are partnering with the program to help clients be mindful of their waste without incurring the cost. These include The Detox Market (all three Toronto locations will take any type of beauty waste) and Pure + Simple (the Ontario-based shop will take back all their empties to be recycled).   Big brands like Burt’s Bees, L’Oréal, Weleda, Gillette and L’Occitane have a partnership with TerraCycle where you can send back your empties for recycling (check their website for how to ship back bottles). And, perhaps it’s time to make more use out of these recycling options—Buonsante notes that most people are not aware that they exist—especially considering that most shops are still closed for the foreseeable future.  

3. Try refillable beauty products

  A big trend in the beauty and personal care space is brands offering products in refillable packaging. “When it comes to reusable containers that can be sent back, the products are likely a bit more expensive,” notes Buonsante. But with time, hopefully the prices will even out. “That is where we hope the market will continue to go.”   Back in early 2019, TerraCycle’s founder announced a pilot project called Loop. Major brand’s signed onto the program, which launched in NYC and Paris. Now, Loblaws is looking to launch a Loop pilot project in Canada this summer. So what exactly is Loop? Essentially, brands have started putting their products into reusable and recyclable tin containers. This has allowed brands to be a touch more design-focused in their new labeling (most brands have pared down their logos for this project), while consumers can use the product and send the tins back, where they will either be cleaned and reused, or, if they’re too weathered, they will be recycled.   In the meantime, for the makeup and skincare obsessives, look to companies like Kjaer Weis (the luxe Scandinavian eco-brand’s packaging is quite gorgeous), Elate cosmetics (this Canadian brand uses beautiful bamboo as their outer packaging, offering refillables for everything in their lineup!), Clove and Hallow (the west coast cosmetics brand offers refillable compacts!) and Cocoon Apothecary (a Toronto brand who will take back bottles, sanitize them and reuse them in their supply chain) for refillable options. Some bigger brands, like Paul and Joe, Make Up For Ever and Guerlain, also offer refills, mostly for powder products like highlighters, eye shadows, blushes and pressed powders.   Going local, look to eco-friendly shops that offer bulk product (new ones are popping up all the time!), like Nada in Vancouver, Eco + Amour in Toronto and The Tare Shop in Halifax. At bulk shops, you can bring your own containers or purchase some from the store, and they will weigh each of the products to determine what you owe.  

4. Choose product packaging wisely

  Making sweeping changes to our beauty routine may seem difficult, but one simple change is to choose packaging materials wisely. A lot of indie brands include glass or other recyclable materials in their packaging, making them with very little plastic or entirely plastic-free.   A few local Canadian brands that are ahead of the curve here include Boosh (a lipstick line from a young female entrepreneur with tubes made out of tin), Unwrapped Life (a brand of shampoo and conditioner bars that are wrapped only in recyclable paper and cardboard), deodorant brand Routine. (a Calgary line that sells beautifully scented, natural cream formulations in glass jars with a tin lid, and will have stick deodorants housed in cardboard and post consumer recycled plastic packaging), WellKept (a line of brass safety razors that eliminates the need for disposables and are oh-so-chic!), and Toronto-based Sahajan (this ayurvedic line comes in beautiful brown glass bottles).   Other international faves include Biologique Recherche (a beauty editor favourite with serums in glass dropper bottles that is now available at Miraj Hammam Spa in Toronto and Vancouver), and Tata Harper (her gorgeous green glass containers set the standard for clean beauty packaging when they launched in 2010).

Sweat the small stuff

Investment research firm Corporate Knights has released its list of Global 100 Most Sustainable Corporations. To do it, data scientists sift through financial and ecological data on 7,500 organisations in the $1 billion-plus revenue club. [1] Leading the way with ‘clean revenue’ from sustainable products is bioscience company Chr. Hansen. More than 80% of its money comes from natural solutions that preserve food, protect crops and remove the need for animal antibiotics. [2] Its ‘good bacteria’, for example, help stop food waste by making fresh products last longer. In Europe alone, these magic microbes reduce around 440,000 tonnes of yogurt waste. [3] Buy or cook too much food? You can share excess food with people in your neighbourhood with apps such as OLIO.  

Fashion faux pas

In second place on Corporate Knights’ list is Kering SA, which owns fashion houses Gucci, Yves Saint Laurent and Alexander McQueen. By sourcing more than 40% of its products from certified sustainable sources, Kering is acknowledging the huge toll fashion takes on the environment. [4] New lines, synthetic fibres and the strain on crops like cotton all pollute the environment. So much so that experts say fashion consumes more energy than the aviation and shipping industries combined. [5] Thankfully, more brands are waking up to the damage. High street favourite Zara has promised to sell only sustainable clothes by 2025 – using organic, sustainable or recycled materials. In 2019, the retailer announced you can bring in unwanted Zara clothes to its stores to recycle – and take home new purchases in paper carriers swapped for plastic bags. Follower of fashion? Consider a capsule wardrobe – a collection of basic but high-quality clothes you can mix, match and update with seasonal accessories. It’s simple, stress free and kinder on the environment.  

Plastic fantastic

Our oceans are so polluted that scientists predict there will be more plastic than fish in the sea by 2050. [6] That’s why many clothing brands are giving plastics a second life as trainers, jackets and swimsuits. One brand riding the refurb wave is Patagonia. It recently revamped its long-sleeved Tshirt into a ‘Responsibili-Tee’ made from 4.8 plastic bottles. [7] Refreshingly, Patagonia is transparent about the products that aren’t so eco-friendly . And that includes clothing made from synthetic materials – and repurposed plastic. The microplastics found in synthetic textiles such as nylon, acrylic or polyester break down when we wash them. Just one washload of polyester clothes releases 700,000 microplastic fibres into the environment. They harm vegetation, animals and, eventually, us, as they sneak up the food chain. That’s why Patagonia labels all clothing made from synthetic materials with information on how to care for them and help reduce microfibre shedding. Looked at the label? As well as choosing clothes made from sustainable materials, you can place synthetic garments such as running tops and yoga pants in a filter bag. These bags help reduce the flow of microfibres into your drain.  

Smart packaging

You can’t recycle the thin, crinkly plastic found on ready meals or the brittle plastic of takeaway containers. In response, Stasher has invented a range of reusable storage bags you can take to the shops and store fresh food when you get it home. It makes packs from non-toxic silicone you can wash in the dishwasher and zap in the microwave. [8] TerraCycle is another company that makes a business out of reusables. It collects and recycles the problem plastics most authorities won’t touch – including coffee capsules, pens and plastic gloves. And it recently released a service called Loop, which lets you buy your favourite products online or in some stores (including food, beauty and cleaning products) in special packaging, which it collects, washes and re-uses. Unsure what to bin? See which plastics you can and can’t recycle in the Sustainability Guide.  

Homes of the future

  One of the problem plastics we can’t recycle is straws. In 2018, furniture giant Ikea displayed its 'Last Straw' at the Design Museum, London. (It now uses recyclable paper straws.) But it’s not all publicity stunts. To date, Ikea has spent $1 billion on wind farms, solar panels and sourcing wood from more sustainable locations. The company's on-track to use 100% renewable energy. [9]   And Ikea is helping customers become eco-friendlier with:   §  Induction cooktops 50% faster and more energy efficient than ceramic or radiant heat hobs.   §  Lightweight and space-saving drying racks that reduce electricity bills and wear-and-tear from tumble drying.   §  Energy-saving blinds which insulate and help reduce heating costs by up to 20%. Cushions are covered, too. Ikea has pledged to use only up- and re-cyclable materials in its textiles by 2020. [10] A smart meter helps you track your energy use and find ways to reduce consumption. Discover more ways to go greener at home. Arguing the case for a more sustainable workplace? Corporate Knight’s research found that sustainable companies:   §  Live longer. The average age of companies on the list is 87 years compared with the MSCI All Country World Index (ACW I) average of 63. §  Have happier investors. Between 2005 and 2018, top 100 companies made a net investment return of 127% compared with 118% from ACW I firms. §  Have better pay equality. The top 100 have a lower CEO-to-average-worker pay ratio than average (76:1 vs 140:1). So, profits are spread more equally across the organisation. References [1] ‘2019 Global 100 results’ (2019). Available at: https://www.corporateknights.com/reports/2019-global-100/2019-global-100-results15481152/ (accessed 18 September 2019). [2] Karsten Strauss, ‘The Most Sustainable Companies In 2019’ (2019). Available at https://www.forbes.com/sites/karstenstrauss/2019/01/22/the-most-sustainablecompanies-in-2019/#4f14039a6d7d (accessed 18 September 2019). [3] Ibid. [4] Holly Johnson, ‘Green leaders: The world’s most sustainable companies in 2019’ (2019). Available at: https://www.theceomagazine.com/business/innovationtechnology/worlds-sustainable-companies-2019/ (accessed 18 September 2019). [5] Ian Tucker, ‘The five: ways that fashion threatens the planet’ (2019). Available at: https://www.theguardian.com/fashion/2019/jun/23/five-ways-fashion-damages-theplanet (accessed 18 September 2019). [6] Ellen MacArthur, ‘More plastic than fish in the sea by 2050’ (2016). Available at: https://www.theguardian.com/business/2016/jan/19/more-plastic-than-fish-in-the-seaby-2050-warns-ellen-macarthur (accessed 18 September 2019). [7] Emma Henderson, ‘10 best brands turning recycled plastic bottles into clothes’ (2019). Available at: https://www.independent.co.uk/extras/indybest/fashion-beauty/bestbrands-turning-recycled-plastic-bottles-into-clothes-a8774446.html (accessed 18 September 2019). [8] Whitney Jefferson, ‘25 Eco-Friendly Brands You Can Feel Good About Spending Your Money W ith’ (2019). Available at: https://www.buzzfeed.com/whitneyjefferson/green-ecofriendly-stores-shops-business (accessed 18 September 2019). [9] Kim Speier, ‘6 Eco-friendly Brands That W ill Inspire You to Go Green’ (2016). Available at: https://www.mainstreethost.com/blog/eco-friendly-brands/ (accessed 18 September 2019). [10] Ellen Scott, ‘Ikea will only use recycled polyester in textile products by 2020’ (2019). Available at: https://metro.co.uk/2019/06/06/ikea-will-use-recycled-polyester-textileproducts-2020-9834231/ (accessed 18 September 2019). [11] Karsten Strauss, ‘The Most Sustainable Companies In 2019’, (2019). Available at https://www.forbes.com/sites/karstenstrauss/2019/01/22/the-most-sustainablecompanies-in-2019/#4f14039a6d7d (accessed 18 September 2019).