But recycling company TerraCycle takes materials that are traditionally bound for landfill, such as cigarette butts, crisp packets and even chewing gum, and invents ways of recycling them into valuable plastics which are sold to manufacturers.

Through an exclusive partnership with TerraCycle, a company that specializes in recycling post-consumer waste and a driving force behind environmental action, Garnier provided a comprehensive solution to personal care and beauty packaging waste.

This season, students can reduce waste by collecting one of the most ubiquitous tailgate accessories – red Solo cups – and sending them recycling pioneer TerraCycle.

I attended the Digital PR Summit in New York on October 16 and sat in on the session “Content Marketing Clinic: PR’s Role in Content Creation.” The two speakers were Simon Bradley, VP of marketing, North America forVirgin Atlantic Airways; and Albe Zakes, global VP of communication atTerraCycle.

"At the Aquarium we partner with TerraCycle. TerraCycle is an organization that takes hard to recycle waste and produces things that are usable," said Jennifer Metzler-Fiorino, education curator. "The money we receive from the TerraCycle program, that goes to fund our conservation efforts."

We were recently awarded the opportunity to start a TerraCycle Brigade with Capri Sun that was the answer to our prayers on getting something started in school for not only my husband’s students, but for the whole school!

The assembly, which is open to parents, will feature a Rainbow recycling truck and a raffle of donated products from TerraCycle. Guests will include members from the Theo Lacy Jail Sustainability Team, a member from the Board of Supervisors, representatives from Rainbow and Councilman Jim Katapodis.

For example, the company…

• serves as a founding member of the TerraCycle Drink Pouch Brigade, which has collected nearly 183 million drink pouches since its inception in 2007.

TerraCycle’s original product is a ready-to-use, all-purpose liquid plant food packaged directly in reused soda bottles. The product is all natural, burn-proof, has no smell and is incredibly effective for indoor plants of all kinds. The item is now available to be ordered in bulk online with a new label, packaging and spray head for easy application

“We’re doing a lot of projects on campus at Westwood that can funnel us into being a green-certified school someday,” he says. “For example, we recycle Capri Suns for TerraCycle. Last year, we recycled bottles and cans with NexCycle and proceeds from that went to our fifth-grade science fund. We brought in close to $1,500 from recycled cans and bottles and helped five students go to science camp.”