Tom Szaky has built an entire business around the notion anything can be recycled. "There is no such thing as garbage," said the 28-year-old Canadian founder and president of TerraCycle Inc. "The only difference between a soda bottle and a yogourt cup is that one has a collection and solution system on it already -- the soda bottle has our Blue Box program -- while the yogourt cup doesn't."
Tom Szaky has built an entire business around the notion anything can be recycled. "There is no such thing as garbage," said the 28-year-old Canadian founder and president of TerraCycle Inc. "The only difference between a soda bottle and a yogourt cup is that one has a collection and solution system on it already -- the soda bottle has our Blue Box program -- while the yogourt cup doesn't."
Tom Szaky has built an entire business around the notion anything can be recycled. "There is no such thing as garbage," said the 28-year-old Canadian founder and president of TerraCycle Inc. "The only difference between a soda bottle and a yogourt cup is that one has a collection and solution system on it already -- the soda bottle has our Blue Box program -- while the yogourt cup doesn't."
Tom Szaky has built an entire business around the notion anything can be recycled. "There is no such thing as garbage," said the 28-year-old Canadian founder and president of TerraCycle Inc. "The only difference between a soda bottle and a yogourt cup is that one has a collection and solution system on it already -- the soda bottle has our Blue Box program -- while the yogourt cup doesn't."
“Send us your trash – we’ll make it into cool products.” That's the simple premise and promise of New Jersey-based startup TerraCycle, a green recycler founded by two former Princeton University classmates who dreamed up the idea in 2001 for a business plan contest.
Now full-time "eco-capitalists," they're making good business from trash by partnering with brands to create recycling campaigns for their products, and a halo effect for their affiliates.
