In marketing communication, there is what is called the “Advertising Rule of 7.” An old adage of standard marketing, this is in reference to effective frequency, or the number of times it is thought necessary for a consumer to see or hear a message before they take action.
One of the most significant challenges that manufacturers and major brands face today is maintaining high sustainability standards across their entire supply and production chain. It’s no new idea that consumer brands that
have not embraced sustainability and CSR initiatives are at risk on many fronts, but integrating more environmentally sound and socially responsible processes requires sweeping infrastructure changes that many businesses may have difficulty implementing and sustaining.
Desde março de 2016, o número de cooperados variou bastante, mas o controle do trabalho é feito contabilizando-se as horas, de forma que entre março...
Recycling is important to Roz Liddell but drinking coffee is not.
Even so, when the Lodge Floral Studio owner received a letter from Nespresso asking if her boutique business in Waitara would like to become a collection point for people to recycle their coffee pods, she jumped at the chance.
Nespresso began contacting garden centres and florists to ask if they'd become collection points. "I literally rang them that afternoon and said I'm in."
Nespresso supplies the collection boxes, which each hold 20kg of pods. "These [boxes] are picked up by courier post. We get our pre-packs all sent with courier stickers so it doesn't cost us anything. They go to TerraCycle."
About three boxes are filled each month at Lodge Floral Studio. Once they're sent away the elements of the capsules are separated and turned into garden furniture like chairs and garden bricks.
"I've always thought before you throw something away, what can you do with it to reuse it or can you recycle it," she said.
Online shopping has increased the reliance on single-use, waterproof plastic satchels, which has created a new challenge for Australia Post - how should it effectively keep these satchels out of landfill?
In order to solve this issue, the national mail service partnered with recycling organisation TerraCycle to initiate a free scheme that would allow consumers and businesses to return used plastic mailbags to be re-used and recycled into plastic park benches, chairs and other industrial items.
The students of St Josephs's Catholic School in Matamata want your oral care waste.
The school is collecting oral care waste as part of the Colgate Community Recycle Drive competition. The competition is in partnership between Colgate and TerraCycle.
Just by submitting a collection of oral care waste, the school can go into the draw to win one of 20, $1000 cash prizes or one of two recycled park benches, valued at $1500 and made entirely of oral care waste.
TerraCycle recycles and upcycles waste instead of incinerating it or adding to landfill. They also provide "waste" with a new life, creating usable new products out of items that would have been thrown out, such as the park benches made from oral care waste.
It offers free recycling programmes, including the Oral care Recycling Programme, funded by brands, manufacturers, and retailers around the world to help people collect and recycle hard-to-recycle waste.
