Procter & Gamble recently collaborated with TerraCycle and Suez, the largest waste management company in Europe, on the world's first fully recyclable shampoo bottle made with 25% plastic collected from beaches. This packaging made with post-consumer recycled (PCR) content will soon be available in France. A recent report from the World Economic Forum and the Ellen MacArthur Foundation in the UK reveals that of the 300 million tons of virgin plastic that's produced annually, 43% ends up incorrectly deposited in the garbage and ends up in landfills. This is particularly significant because it means that most plastic packaging is used only once. Considering that the look and shape of the Head & Shoulders shampoo bottle seems to remain unchanged, the makeup of this shampoo bottle sets a precedent that brands across multiple industries should take note of.

New programs, initiatives and innovations that drive forward the transition to a circular company seem to be popping up almost daily. The latest to pick up the banner for the circular cause? Coors Light and the City of London Corporation.   Coors Light, a MillerCoors brand, is shining light on its sustainability achievements and goals with a new twist on its ongoing “Climb On” campaign and the roll out of “Every One Can,” a summer promotional campaign, which includes the conversion of its billboards into beer coolers and its kegs into barbeque grills, as well as a large-scale push to get drinkers to recycle beer cans.   According to senior marketing director, Elina Vives, Coors has long pursued sustainability goals at the corporate level, but “just haven’t talked about it.” By highlighting its environmental credentials, the brand hopes to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."   Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. “They saw it as positive news for the brand,” Vives added. “They saw it as a fresh approach, especially in the American light lager segment.”   Several months ago, the brand began storing the vinyl material used to make its advertising billboards, rather than sending it to landfills. With the help of TerraCycle, Coors is now using the material to make cooler bags for beer, which they plan to give away to consumers in states where that is legal. Each bag bears a tag that reads, “I used to be a billboard.”   The brewer is also transforming damaged beer kegs into barbecue grills that will be used for in-store marketing displays. The agency behind the promotional campaign is Leo Burnett’s shopper marketing agency, Arc, as well as the brewer’s PR agency Olsen. Coors Light plants to roll out the “Every One Can” program with TV ads this summer.   In January 2015, MillerCoors announced the completion of a 3.2 megawatt capacity solar panel installation at its brewery in Irwindale, Calif. The following year, the company reported that all of its major breweries had reached landfill-free status, meaning that no glass, paperboard, plastics or metal waste are sent to landfills. Any remaining non-reusable or recyclable brewery waste is sent to a waste-to-energy facility.

New programs, initiatives and innovations that drive forward the transition to a circular company seem to be popping up almost daily. The latest to pick up the banner for the circular cause? Coors Light and the City of London Corporation.   Coors Light, a MillerCoors brand, is shining light on its sustainability achievements and goals with a new twist on its ongoing “Climb On” campaign and the roll out of “Every One Can,” a summer promotional campaign, which includes the conversion of its billboards into beer coolers and its kegs into barbeque grills, as well as a large-scale push to get drinkers to recycle beer cans.   According to senior marketing director, Elina Vives, Coors has long pursued sustainability goals at the corporate level, but “just haven’t talked about it.” By highlighting its environmental credentials, the brand hopes to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."   Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. “They saw it as positive news for the brand,” Vives added. “They saw it as a fresh approach, especially in the American light lager segment.”   Several months ago, the brand began storing the vinyl material used to make its advertising billboards, rather than sending it to landfills. With the help of TerraCycle, Coors is now using the material to make cooler bags for beer, which they plan to give away to consumers in states where that is legal. Each bag bears a tag that reads, “I used to be a billboard.”   The brewer is also transforming damaged beer kegs into barbecue grills that will be used for in-store marketing displays. The agency behind the promotional campaign is Leo Burnett’s shopper marketing agency, Arc, as well as the brewer’s PR agency Olsen. Coors Light plants to roll out the “Every One Can” program with TV ads this summer.   In January 2015, MillerCoors announced the completion of a 3.2 megawatt capacity solar panel installation at its brewery in Irwindale, Calif. The following year, the company reported that all of its major breweries had reached landfill-free status, meaning that no glass, paperboard, plastics or metal waste are sent to landfills. Any remaining non-reusable or recyclable brewery waste is sent to a waste-to-energy facility.

Dive Brief:

• The Virginia General Assembly is considering a bill with bipartisan sponsorship that would classify cigarette butts as litter in the state's code, as reported by the Associated Press.
• Delegate Jackson Miller, one of the bill's co-sponsors, said this is based on his experiences as a former police officer. Miller has seen judges dismiss tickets for littering because they don't believe cigarette butts count.
• The bill was passed by a House committee on Jan. 25 and would require passage by the full House and the Senate before coming to Governor Terry McAuliffe for a signature.

Dive Insight: The bill itself is simple and would add a small update to the state's definition of litter, which currently includes "all waste material, disposable packages or containers." If the law is passed, the phrase "including cigarette or cigar butts" would be added to that list. According to a fiscal impact statement filed with the legislation, the state code currently "provides for the assessment of a civil penalty of up to $5,000 against a person found by the court to have improperly disposed of solid waste" though full enforcement of this fine for minor cigarette litter would be unlikely. Cigarette butts are categorized differently throughout the country, but this is part of a growing trend to get a grip on how many of them end up on the street. Many cities have been putting up creative collection receptacles and companies such as TerraCycle have developed ways to recycle the materials within. In Paris — where smokers had been discarding an estimated 350 metric tons of butts per year — the city has launched a large educational campaign and begun fining litterers €68 (approx. $73 USD) for the act. Litter of any kind is a problem, but the chemicals in cigarette butts can have even more pernicious environmental effects. Yet keeping them out of natural areas has been a challenge. A recent study found that cigarette butts are the most common type of litter on Chicago's beaches despite a smoking ban that took effect in 2007.  

Procter & Gamble recently collaborated with TerraCycle and Suez, the largest waste management company in Europe, on the world's first fully recyclable shampoo bottle made with 25% plastic collected from beaches. This packaging made with post-consumer recycled (PCR) content will soon be available in France. A recent report from the World Economic Forum and the Ellen MacArthur Foundation in the UK reveals that of the 300 million tons of virgin plastic that's produced annually, 43% ends up incorrectly deposited in the garbage and ends up in landfills. This is particularly significant because it means that most plastic packaging is used only once. Considering that the look and shape of the Head & Shoulders shampoo bottle seems to remain unchanged, the makeup of this shampoo bottle sets a precedent that brands across multiple industries should take note of.

A year ago at the World Economic Forum in Davos, a report from the Ellen MacArthur Foundation and the World Economic Forum found that most plastic packaging is used only once; 95% of the value of plastic packaging material, worth $80 billion-$120 billion annually, is lost to the economy after a short first use. This challenges the world to drive greater recovery and reuse of plastics, and create solutions that see that plastics never become waste. During this year's Davos, Procter & Gamble announced that it has teamed up with us at TerraCycle and SUEZ, the largest waste management company in Europe, to source, develop and put out the first fully recyclable shampoo bottle made from up to 25% recycled beach plastic for the world’s number one shampoo brand, Head & Shoulders. The first 150,000 bottles will be available in France this summer, making it the world’s largest production run of recyclable shampoo bottles made with beach plastic, and a major step in establishing a unique supply chain that supports a new plastics economy. Working directly with thousands of volunteers and hundreds of NGOs and other beach cleanup organizations, TerraCycle sources the shipments of rigid plastics collected through beach cleanup efforts, capturing these materials for recycling for the first time, at no cost to participants. TerraCycle’s partnership with SUEZ tackles logistics (collection and shipment) and processing (separation and material pelletization) of these mixed plastics so they can be used as recycled raw material. The scale of the beach plastics project focuses on the goal of incorporating more post-consumer recycled content (PCR) across other P&G brands and globally, inspiring other world entities to do the same. P&G has been using PCR plastic in packaging for over 25 years, last year using over 34,000 metric tons, and its Hair Care division is projected to see half a billion bottles per year include 25% PCR by the end of 2018. Today’s announcement is an important step in P&G’s mission to meet the Corporate 2020 goal of doubling the tonnage of PCR used in plastic packaging. P&G, using the programme created by TerraCycle and SUEZ as a sourcing method, not only creates a market for recycled plastics, but a sustainable supply chain designed to feed back into itself. This collaborative partnership is a milestone in how organizations can look to partner up in order to deliver major environmental changes across industries. The benefit of putting forth the resources to divert plastics from landfills and create a market for them in the value system is many-fold. Approximately 10–20 million tons of plastic end up in the oceans each year. These include microplastics, which result in an estimated $13 billion a year in losses from damage to marine ecosystems (not to mention the severe degradation to natural capital suffered by animals and their habitats) and financial losses to fisheries and tourism. If things don’t change, we are projected to see more plastics than fish in the ocean by 2050. Of the more than 300 million tons of new, virgin plastic produced globally per year, it is estimated that up to 129 million tons (43%) of the plastic used is disposed of in landfills; in the United States, the EPA’s most recent report places the plastics recovery rate for recycling at 9%. Linear solutions for plastic waste miss out on opportunities to capture and use these resources, reinforcing our dependence on fossil fuels and incurring an avoidable degree of structural loss. The interesting thing about beach plastic is that there is so much of it, and companies like P&G see the ROI potential for harnessing those resources and rolling out their own sustainability initiatives. When consumer goods companies make the commitment to put out products made from non-virgin raw material, it creates a circular system that can be nurtured and expanded for sustainable growth and positive impact.

La marca presenta sus nuevas fórmulas para el 2017

 

Las frutas son reconocidas como símbolo de abundancia, salud y vida, convirtiéndolas en una de las creaciones más fascinantes de la naturaleza. Garnier Puerto Rico reconoce sus nutrientes y activos potentes incluyendo muchas súper frutas e ingredientes sustentables en sus nuevas fórmulas de una manera responsable y ética. El moderno espacio de Lote 23 se convirtió en el escenario en donde los medios, blogueros e influencers del país conocieron por qué la marca se proclama #FuertePorNaturaleza a través de las experiencias que incluyó el evento.

Garnier reconoce la vitalidad de incluir ingredientes de la naturaleza en los productos que colocamos en nuestro cuerpo, al seleccionar cuidadosamente e incluir las súper frutas más nutritivas y beneficiosas en su línea principal de cuidado del cabello, Fructis.  Entre estos frutos se destacan nuevos ingredientes como: el fruto de açaí, que revitaliza el color, las manzanas verdes, que restauran el cabello quebradizo, el pepino fresco que purifica el cuero cabelludo con una limpieza profunda y el agua de cactus, que provee una hidratación extrema al cabello seco. Además, la nueva fórmula es libre de parabenos, para un trato gentil al cabello, y contempla un cúmulo de vitaminas y nutrientes tales como: ácido cítrico, vitaminas B3 y B6, entre otros.

Para lograr la integración de estos frutos e ingredientes en sus nuevas fórmulas, Garnier ha desarrollado alianzas responsables y sustentables con suplidores de comercio justo a través de todo el mundo. Por ejemplo, el aceite de oliva prensado del nuevo módulo Legendary Olives de Whole Blends, proviene de Italia mientras que las nueces de Argán de Marruecos se utilizan para la línea de cuidado de la piel, Clearly Brighter y el aceite extraído de estas se integra en el módulo Moroccan Argan & Camelia Oils de Whole Blends.

Por otro lado, el compromiso ético de Garnier ha permitido que la marca revolucione el mercado convirtiéndose en pioneros en conservación ambiental al producir sus empaques en facilidades comprometidas con la sustentabilidad; en donde logran modificar estos empaques con un 30-50% de plástico PET reciclado que es 100% reciclable. A nivel mundial, Garnier mantiene asociaciones importantes con organizaciones como Terracycle, lo cual convierte a Garnier en la primera compañía en el mundo en proveer una solución integral para el desperdicio de empaques de belleza y cuidado personal.

Para conocer las innovaciones de la marca, los presentes disfrutaron de una experiencia sensorial completa mediante las estaciones que invitaban a oler y sentir la esencia de los nuevos productos. “Garnier siempre se ha destacado por su combinación de ingredientes naturales con olores que te transportan y conectan a la naturaleza. Es por esto que decidimos llevar acabo un evento que reflejara el mensaje principal de la marca de respetar la naturaleza y a la vez fuera ameno y sumamente interactivo para nuestros invitados mientras conocen de nuestras innovaciones”, comentó la gerente de marca, Isabel Menéndez.

La música de DJ Rosamalia y Almas Band dio pie a un ambiente relajado y tropical mientras otras estaciones interactivas permitían a los asistentes jugar, conocer acerca del reciclaje de los productos Garnier con Basura Cero, escribir qué los hace fuertes por naturaleza en una pared de expresión, disfrutar del arte en vivo del talento local, y deleitar su paladar de un menú inspirado en los ingredientes principales Fructis y Whole Blends, tales como las moras frescas en los cocteles y la infusión de coco en la propuesta de Wok It.

Más de un millón de bolsas de botanas fueron recolectadas por la comunidad logrando recaudar $80,597.50 pesos

Mérida Yucatán a 26 de enenro 2017.- El centro de desarrollo integral “Enseñando a caminar por la vida A.C.” (ENCAVI) ubicado en la ciudad de Merida, está especializado en enseñar a los niños con discapacidad a desenvolverse en diversas actividades cotidianas, las cuales se realizan en un ambiente sano, seguro y procurando mejoren la calidad de vida de los beneficiados. Además, les enseña valores tan importantes como lo es el cuidado al medio ambiente.

Desde hace unos años, el ENCAVI, comprometido con el medio ambiente, ha decidido realizar campañas y convenios con los padres de familia para recolectar las bolsas de botana que se consumían. El centro de desarrollo Integral con la ayuda de TerraCycle México y su idea de eliminar la basura a través de su programa de reciclaje de bolsas de botanas, encabezó una serie de campañas y convenios en apoyo con los padres de familia, que consistían en recolectar dichas envolturas. El compromiso se hizo presente tanto en los administrativos como en los padres de familia, ya que el resultado de estas acciones se vió reflejada en las 1,611,950 bolsas de botana que fueron recolectadas hasta Diciembre del pasado año. La basura se juntaba en una bodega donde se almacenaba, emplayaba y se enviaban para ser recicladas por TerraCycle quien recibe la basura entregando puntos por la misma.

La recolección de basura  de los últimos 6 meses juntó suficientes puntos para recaudar la suma de $80,597.50, la cual será destinada a la mejora de las instalaciones y compra de material para uso de los beneficiarios.

Aunque se han logrado resultados positivos tanto para los grupos vulnerables como para el planeta en las campañas de recolección, es necesario que más personas participen en estos programas para fomentar la cultura del reciclaje y cuidado del medio ambiente, así como ayudar a muchas otras personas que carecen de los recursos económicos para adquirir bienes básicos para su calidad de vida, para esto también existen más programas de reciclaje como lo son de productos de cuidado bucal, de jabones, bolsas de galletas, envolturas de pan y pan dulce, estos programas son totalmente gratuitos para los interesados en recolectar su basura y beneficiar a diferentes asociaciones sin fines de lucro.

Nos consideramos unas adictas de los productos de belleza! Siempre estamos comprando nuevos shampoos, labiales, rubores y lápices de ojos que se van acumulando para luego ser tirados en el tacho de la basura, y esto obviamente nos hace sentir súper culpables. Y como sabemos que una de tus principales resoluciones de este año es comenzar a reciclar, hoy te enseñaremos estas cinco maneras de reutilizar tus productos de belleza siendo amable con el medio ambiente.

¿Estás lista para dejar una huella ecológica?

Devuelve tus envases MAC

La marca de productos MAC tiene un programa llamado Back-to-MAC que consiste en la devolución de seis envases de productos vacíos a cambio de un labial a elección. Así que si tu eres una gran fan de estos productos, no se te ocurra tirar los envases vacíos al basurero.

Envía tus envases a Orígenes

Orígenes es una empresa amigable con el medio ambiente que recicla envases de belleza vacíos de cualquier marca, creando nuevos productos que ayudan a reducir la cantidad de residuos en el mundo.

Elige productos que se puedan reciclar

Cuando compres shampoo o bálsamo, trata de elegir siempre las botellas que estén hechas de Polietileno de baja densidad (por lo general son los más baratos), un plástico mas delgado que se pueden reciclar sin problema en cualquier punto de reciclaje local.

Envía tus productos vacíos a Terracycle

Limpia tus envases vacíos y envíalos de forma gratuita a Terracycle, una empresa que destina la mayor parte de sus ganancias de reciclaje a distintas organizaciones benéficas.

 

[caption id="" align="alignnone" width="700"] “Enseñando a caminar por la vida A.C.” (ENCAVI) earned over 80,000 pesos from a recycling program. Photo: Courtesy[/caption]

Mérida, Yucatán — When more than a million used snack bags were sent away to be recycled, more than 80,000 pesos came back to help local children with disabilities.

The collection drive was centered at Teaching to Walk for Life, the apt name for a program that helps guide children to perform various daily activities.

Known here as “Enseñando a caminar por la vida A.C.,” or ENCAVI, the teaching center also instills on kids values such as caring for the environment.

One environmentally focused campaign at ENCAVI is in cooperation with parents who help collect used plastic snack bags for recycling. With the help of the international recycling company TerraCycle Mexico and its focus on eliminating waste.

The administration and parents cooperated to collect exactly 1,611,950 old snack packaging in six months. The garbage was stored in a warehouse and sent to be recycled by TerraCycle.

The accumulated trash became a treasure, raising ENCAVI 80,597.50 pesos under TerraCycle’s points system. Earnings will be used to improve their facilities and purchase materials.

Trenton, N.J.-based TerraCycle has offices in Europe, Asia and South America; in Mexico, they operate out of Monterrey. Programs like this run in 20 countries.

TerraCycle’s national recycling system in Mexico tackles so-called “non-recyclable” or “difficult to recycle” materials, such as snack wrappers. The company calls itself “one of the world’s leaders in eco-capitalism and the reuse of non-recyclable, pre and post-consumer waste.”

[caption id="" align="alignleft" width="254"] Tom Szaky, founder of TerraCycle[/caption]

Founder Tom Szaky was born in Budapest, Hungary in 1982, but while he was still a child his family emigrated as political refugees to the Netherlands and eventually to Toronto. Szaky entered Princeton University in 2001, but the next year he took a leave of absence to dedicate himself full-time to growing TerraCycle, which began as a two-man outfit in a dorm room.

TerraCycle’s breakthrough came in 2004, when Home Depot and Walmart started selling its little-known “worm-poop” fertilizer. In 2006, Inc. Magazine named TerraCycle “The Coolest Little Start-Up in America.”

In exchange for certain types of garbage, TerraCycle provides a cumulative economic incentive which is donated to non-profit organizations. To participate, visit www.terracycle.com.mx or call 01 800 681 1589.