a base de plástico recogido en playas

• La industria del cuidado del cabello crea por primera vez un modelo de negocio sostenible avanzando en la economía circular

• Además, para 2018 se producirán medio billón de botellas de productos de cuidado capilar de P&G a base de plástico reciclado

La compañía Procter & Gamble ha anunciado que h&s, la marca de champú número 1 del mundo, producirá la primera botella de champú creada con hasta un 25% de plástico reciclado recogido en playas. En colaboración con los expertos en reciclaje TerraCycle y SUEX, esta innovación llegará a Francia este verano en forma de edición limitada de una botella de h&s disponible para los consumidores en Carrefour, uno de los puntos de venta líder en el mundo. Esta será la producción más grande de botellas recicladas a partir de plástico reciclado (PCR) recogido en playas a nivel mundial y un primer gran paso en el establecimiento de una cadena de suministro única que incluye el apoyo de miles de voluntarios y cientos de ONGs recogiendo desechos de plástico encontrados en las playas. “Pensamos que la marca de champú líder en ventas debería liderar la innovación sostenible, sabiendo que al hacerlo anima al resto de la industria a hacer lo mismo” afirmó Lisa Jennings, Vicepresidente - Líder de sostenibilidad de h&s y cuidado capilar global en Procter & Gamble. “Hemos sido afortunados de poder colaborar con unos socios como TerraCycle y SUEZ para convertir esta visión en realidad” Además, P&G ha anunciado que para finales de 2018 en Europa más de medio billón de botellas al año incluirán hasta un 25% de plástico reciclado. Esto representa más del 90% de todas las botellas vendidas en Europa a través del portfolio de cuidado capilar de P&G, con marcas abanderadas como Pantene y h&s.

El proyecto requerirá un suministro de 2.600 toneladas de plástico reciclado cada año – el mismo peso que 8 aviones Jumbo Boeing 747 cargados. P&G ha venido usando plástico PCR en sus envases durante 25 años y el anuncio de hoy es un paso importante en el viaje de la compañía para conseguir su objetivo corporativo de 2020 de doblar el tonelaje de plástico PCR utilizado en los envases. Según la fundación Ellen MacArthur (EMF) el 95% del valor del material plástico de los envases, entre 80-120 billones de dólares anualmente, se pierde para la economía y, siguiendo el camino actual, para 2050 podría haber más plásticos que peces en el océano (en peso).* *Fundación Ellen MacArthur, The New plastics Economy: Rethinking the future of plastics (2016) “En P&G creemos que las acciones hablan más alto que las palabras. El aumento del uso de plásticos PCR entre nuestro portfolio de marcas de cuidado capilar, demuestra nuestro compromiso continuado en producir un cambio real”, comentó Virginie Helias, Vicepresidente de sostenibilidad global de P&G. “La botella reciclable de champú de h&s producida a partir de plásticos recogidos en las playas representa una primera vez en la categoría del cuidado capilar. Aumentar el uso de plástico reciclado en los envases de nuestras marcas bandera, como Pantene y h&s, hace que sea más sencillo para los consumidores el poder elegir productos más sostenibles, sin sacrificar nada. Así que mientras que estamos orgullosos de lo que hemos hecho y de lo que estamos haciendo, sabemos que aún hay mucho más por hacer” “Esta alianza representa un paso importante para TerraCycle. Estamos orgullosos de estar trabajando con una de las marcas más grandes para crear un producto que representa todo un avance. Crear la primera botella de champú reciclable del mundo a partir de plásticos recogidos en playas es el comienzo de un viaje importante. Con la economía circular ganando más atención, esperamos que otras marcas globales trabajen con proveedores ecológicos y utilicen su influencia para provocar un cambio en beneficio del medio ambiente” – Tom Szaky, CEO TerraCycle. “Este acuerdo entre SUEZ, TerraCycle y P&G representa un paso emocionante en la creación de un mundo primero para los consumidores, una botella de champú reciclable hecha de plásticos recogidos en playas. Esperamos que otras organizaciones continúen colaborando con distintos proveedores para provocar cambios medio ambientales importantes en esta industria y esperamos que también en otras. Con 9 instalaciones dedicadas al plástico en Europa, Suez ya está produciendo 170.000 toneladas de polímeros reciclados de alta calidad” – Jean- Marc Boursier, Gruop Senior Executive VP, responsable de reciclado y recuperación para Europa en SUEZ.

Writing instrument initiative sees significant increase over 2015Now in its 5th year, Staples' TerraCycle Green Brigade program for writing instruments had its second highest collecting quarter to date during the third quarter, with 69,151 units collected, an 89.1 per cent increase over collections during the same period in 2015 (36,577 units).

Writing instrument initiative sees significant increase over 2015 Now in its 5th year, Staples' TerraCycle Green Brigade program for writing instruments had its second highest collecting quarter to date during the third quarter, with 69,151 units collected, an 89.1 per cent increase over collections during the same period in 2015 (36,577 units).

TRENTON — Plastic waste that washed ashore or was left on the sand by beachgoers will make up to 25 percent of a first-of-its-kind product hitting shelves this summer in France. And it wouldn’t be possible without the help of a company in New Jersey. The Head & Shoulders product, according to Procter & Gamble, will be the first recyclable shampoo bottle comprised specifically of recycled beach plastic. But in order for P&G to get their hands on this plastic, they need assistance from Trenton-based TerraCycle, which prides itself on making the most out of hard-to-recycle materials. The company, with a presence in more than 20 countries, is responsible for gathering the waste – specifically plastics – collected along the coast by organizations and charities that conduct local beach clean-up efforts. TerraCycle then forwards the materials to other companies responsible for sorting, cleaning and processing. “So far in Europe, we’ve collected over 25,000 pounds of beach plastic in a few months of collections,” said Brett Stevens, TerraCycle’s global project lead on this initiative. “When we expand this program to America and specifically New Jersey, we expect to see dozens of shipments along the Jersey Shore – somewhere in the neighborhood of thousands of pounds of material coming off the beaches here in our home state.” Clean Ocean Action, which performs two “beach sweeps” in New Jersey each year, has already been contacted by TerraCycle regarding the effort, according to executive director Cindy Zipf. “Whatever they want to take, we’ll give it to them,” she said. Plastic pieces, caps, and food wrappers and bags were the top-three types of debris collected on New Jersey beaches during COA’s 2015 sweeps, according to their latest report. Volunteers are hitting the sand on Apr. 22 and Oct. 21 of this year as well, rain or shine. Stevens said there’s no specific timeline on when the special edition shampoo bottles will reach the United States, but his prediction is within the next year. He noted it’s not rare for products to be comprised of recycled materials, but those materials are typically “untraceable.” “These beach plastics are unique because they have a story behind them,” he said. Announcement of the green initiative occurred at the World Economic Forum in Davos, Switzerland earlier this month.  

TRENTON — Plastic waste that washed ashore or was left on the sand by beachgoers will make up to 25 percent of a first-of-its-kind product hitting shelves this summer in France. And it wouldn’t be possible without the help of a company in New Jersey. The Head & Shoulders product, according to Procter & Gamble, will be the first recyclable shampoo bottle comprised specifically of recycled beach plastic. But in order for P&G to get their hands on this plastic, they need assistance from Trenton-based TerraCycle, which prides itself on making the most out of hard-to-recycle materials. The company, with a presence in more than 20 countries, is responsible for gathering the waste – specifically plastics – collected along the coast by organizations and charities that conduct local beach clean-up efforts. TerraCycle then forwards the materials to other companies responsible for sorting, cleaning and processing. “So far in Europe, we’ve collected over 25,000 pounds of beach plastic in a few months of collections,” said Brett Stevens, TerraCycle’s global project lead on this initiative. “When we expand this program to America and specifically New Jersey, we expect to see dozens of shipments along the Jersey Shore – somewhere in the neighborhood of thousands of pounds of material coming off the beaches here in our home state.” Clean Ocean Action, which performs two “beach sweeps” in New Jersey each year, has already been contacted by TerraCycle regarding the effort, according to executive director Cindy Zipf. “Whatever they want to take, we’ll give it to them,” she said.   Plastic pieces, caps, and food wrappers and bags were the top-three types of debris collected on New Jersey beaches during COA’s 2015 sweeps, according to their latest report. Volunteers are hitting the sand on Apr. 22 and Oct. 21 of this year as well, rain or shine. Stevens said there’s no specific timeline on when the special edition shampoo bottles will reach the United States, but his prediction is within the next year. He noted it’s not rare for products to be comprised of recycled materials, but those materials are typically “untraceable.” “These beach plastics are unique because they have a story behind them,” he said. Announcement of the green initiative occurred at the World Economic Forum in Davos, Switzerland earlier this month.

Para incentivar uma cultura sustentável e preocupada com o descarte correto dos resíduos de instrumentos de escrita, a Faber-Castell, em parceria com a TerraCycle, promove pelo quinto ano consecutivo a campanha “Faxina nos Armários”.

A P&G anuncia  no Fórum Econômico Mundial de Davos que a sua marca Head & Shoulders, número um de xampu do mundo, irá produzir a primeira embalagem reciclável feita de plásticos retirados das praias.

In partnership with recycling experts TerraCycle and SUEZ, this innovation will come to France this summer as a limited-edition H&S bottle available to consumers in Carrefour, one of the world’s leading retailers.