A P&G desenvolveu uma solução em parceria com duas empresas especializadas em soluções ambientais, a TerraCycle e a SUEZ, para transformar materiais plásticos descartados nos oceanos em embalagens recicláveis de xampu da marca Head & Shoulders.
A fabricante de materiais escolares e para escritório Faber-Castell desenvolveu, junto à Terra Cycle, um programa de reciclagem. A iniciativa consiste no envio de materiais de escrita de todas as marcas para aproveitamento dos resíduos.
Procter & Gamble gaat een nieuwe fles van Head & Shoulders produceren die deels gemaakt zal worden van
plastic dat op het strand is aangespoeld. Daarnaast is de fles ook volledig recycleerbaar.
Verdubbeling gebruik gerecycleerd plastic
De nieuwe fles zal deze zomer verkrijgbaar zijn bij Carrefour in Frankrijk. Volgens P&G is het de eerste keer dat een fles met aangespoeld kunststof op zo’n grote schaal wordt geproduceerd. “We hadden het gevoel dat het grootste shampoomerk ook de leiding moest nemen op vlak van innovatie en duurzaamheid en we weten ook dat als we dit doen, we de hele industrie aanmoedigen om hetzelfde te doen”, zegt vicepresident Lisa Jennings.
De nieuwe flacon
De nieuwe fles gemaakt, in samenwerking met TerraCycle en SUEZ, maakt deel uit van het doel van Procter & Gamble om tegen 2020 het gebruik van gerecycleerd plastic in verpakkingen te verdubbelen. Tegen het einde van 2018 moeten meer dan een half miljard flessen per jaar minstens 25% gerecycleerd plastic bevatten.
Bron:
www.retaildetail.nl
Circular Flanders, NatureWorks, New York City Development Corporation, Sealed Air og TerraCycle har nå gått med i "New Plastics Economy"-initiativet.
今年夏天，海飞丝将与法国零售商家乐福合作，推出黑色瓶装的洗发水。该创新洗发水瓶身由美国废物回收公司 TerraCycle和法国公用事业公司 Suez 联合生产。制作这种洗发水瓶的部分原材料来自由志愿者和公益组织在海滩上人工收集的塑料垃圾。宝洁公司计划到 2018年年底，护发品牌使用再生塑料瓶的比例将达到 90%以上，包括潘婷（Pantene）和海飞丝。该项目每年将回收使用 2600吨再生塑料，其重量相当于八架满载的波音747超大型喷气式飞机。
Explore Alternatives
Just because your municipality doesn’t accept an item for recycling doesn’t always mean that it isn’t possible to recycle it at all. Oftentimes, there are standalone collection areas within your city designed to accept specific kinds of waste. Car seats, for example, are a huge chunk of usually unrecyclable plastic, but some cities have set up collection locations (often at a baby store, for example) where the seats are gathered to be recycled.
Similarly, many big-box electronics stores have bins to collect batteries, light bulbs and some electronics for recycling.
TerraCycle, a company with the bold goal of recycling the unrecyclable, offers recycling programs for chocolate bar wrappers, coffee pods, cigarette butts and more.
In short, your first step should be to do some digging and make
totally sure that your item can’t be recycled before moving on to your second option.
P&G partners with TerraCycle and Europe’s waste management leader to ensure a reliable source of post-consumer recycled plastic—collected from beaches around the world—for bottles of Head & Shoulders shampoo.
A recent report released by the World Economic Forum and the Ellen MacArthur Foundation in the U.K. found that most plastic packaging is used only once;
95% of the value of plastic packaging material, worth $80 to $120 billion annually, is lost to the economy after a short first use. And of the more than
300 million tons of new, virgin plastic produced globally per year, it is estimated that up to 129 million tons (43%) of the plastic used is disposed of in landfills, incurring an avoidable degree of structural loss.
Smart companies see it as good business to harness those resources and roll out sustainability initiatives by making a commitment to putting out products made from non-virgin raw material, creating circular systems that can be nurtured and expanded for growth.
For example, Procter & Gamble just announced at the World Economic Forum in Davos that it has teamed up with us at TerraCycle and
Suez, the largest waste management company in Europe, to source, develop and put out the first fully recyclable shampoo bottle made from up to 25% beach plastic for the world’s #1 shampoo brand, Head & Shoulders. The first 150,000 bottles will be available in France this summer, making it the world’s largest production run of recyclable shampoo bottles made with beach plastic.
Working directly with hundreds of NGOs and other beach cleanup organizations, TerraCycle sources the shipments of rigid plastics collected through beach cleanup efforts, capturing these materials for recycling for the first time, at no cost to participants. After logistics (collection and shipment) and processing (separation and material pelletization) of these mixed plastics, they can be used as recycled raw material.
This project focuses on the goal of incorporating more post-consumer recycled content (as P&G has for more than 25 years, last year using 34,000 metric tons) across other P&G brands; P&G Hair Care is projected to see half a billion bottles per year include 25% PCR by the end of 2018.
P&G, using the program created by TerraCycle and Suez as a sourcing method, not only creates a market for recycled plastics, but a sustainable supply chain designed to feed back into itself. In the design of a
“New Plastics Economy,” which challenges institutions to move away from the existing linear, take-make-dispose economy, theoretically, these plastics can then be recycled again to be used over and over.
The volume of the world’s plastic packaging that gets recycled is in direct correlation to the scale of the recycled plastics market. Since producing new, virgin plastic is currently less costly than purchasing recycled materials on back-end channels, putting forth the resources to divert plastics from landfills and create a market for them is not always top of mind.
But as innovations in plastic packaging technologies continue to advance, it is beneficial that material flow solutions for a more effective plastics system develop at a comparable pace. Building momentum towards a more circular economy is up to manufacturers and brands creating and expanding the market for recycled plastics by purchasing recycled materials to make their products, selling them to consumers and making the product easily recyclable.
