BROOKLYN, Mich. -- One man’s trash is another man’s treasure. At least that’s what the employees of Michigan International Speedway say. The staff of the track, in partnership with TerraCycle, have pledged to upcycle paper and plastic goods that would normally be thrown into the garbage. In return, TerraCycle will pay MIS Cares, the track’s charity component, up to two cents for every piece collected so the wrappers can be turned into cool, every-day products such as pencil bags, laptop cases, flower pots and toys. “We have pledged to do everything we can, not only as a business, but as individuals, to minimize our effects on the environment and set a positive example that ‘every little bit counts,’” speedway President Roger Curtis said. So what can be upcycled? Drink pouches, potato chip bags, candy bar wrappers, cookie wrappers, energy bar wrappers, pens, markers and highlighters — you name it. Just about anything can be upcycled by TerraCycle.

Para promover la cultura del reciclaje entre los consumidores, la marca de bebidas en polvo Tang en alianza con la empresa estadounidense TerraCycle, especializada en la fabricación de productos con materiales de desecho, lanzó su programa de reutilización de empaques.

Producirán artículos como bolsas, mochilas, estuches para lápices y carpetas para documentos con los empaques usados de la marca de bebidas en polvo Tang anunció una alianza con la empresa estadounidense TerraCycle.

TerraCycle, compañía dedicada a la reutilización de envolturas, y Tang, empresa líder de bebidas en polvo en el mercado mexicano, planean una manera diferente, divertida y fácil de reciclar materiales.

Por cada empaque recolectado por las brigadas, se aportarán 0.25 centavos de peso, por cada sobre de Tang recolectado y enviado, lo recaudado será para apoyar a comunidades más vulnerables en México.

La marca de bebidas en polvo Tang anunció una alianza con la empresa estadounidense TerraCycle, especializada en la fabricación de productos con materiales de desecho, a través de la cual se producirán artículos como bolsas, mochilas, estuches para lápices y carpetas para documentos con los empaques usados de la empresa.

The words “waste” and “garbage” have always had such negative connotations.  “You’re a waste of space.”  Schoolyard taunts about smelling like a garbage picker.  The phrase “garbage in, garbage out,” which refers to something made with low quality materials that will also yield a low quality final product. Tom Szaky, the 28 year old CEO of Terracycle, sees waste differently.  While he has brought garbage into his company, it seems that the outputs have been nothing short of valuable.  Szaky started Terracycle as a 19 year old Princeton student.  His idea?  Taking food waste from Princeton’s cafeterias, having worms digest it, and producing fertilizer on the other end.  The products were contained in old soda bottles.  After nearly going broke, he was helped out by an investor, which led to the company getting orders into two major retailers.

THE REVIEW:  nom nom nom.  This is an easy lunch box, soccer practice or in the car snack.  The individual portions help control how much snack is eaten.  Overall, the double chocolate was the favourite (close second: oatmeal chocolate chip).  6% of the daily intake of iron per package along with 2g of fibre.  It is definately a treat - but a safe peanut free indulgence.  Added-Value:  Kraft Canada has partnered with http://www.terracycle.ca/ to "upcycle" the trash from these products.  Schools and groups can collect the packaging and send them to TerraCycle (they get paid about .2 cents per package) - then TerraCycle turns them into a recycled product (bag, pencil case, yoga mat holder, etc...) for re-sale.  = Less landfill waste!

Los desechos de Kraft Food México se convertirán en la materia prima que permitirá a TerraCycle, uno de los principales fabricantes ecológicos de Estados Unidos, en un negocio que comercializará relojes, portavasos, portarretratos, folders y bolsas elaborados a partir de sobre de Tang.

La marca de bebidas en polvo Tang anunció una alianza con la empresa estadounidense TerraCycle, especializada en la fabricación de productos con materiales de desecho, a través de la cual se producirán artículos como bolsas, mochilas, estuches para lápices y carpetas para documentos con los empaques usados de la empresa.