TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Walnut Creek School Notes: Walnut Heights Elementary helps raise $1 million for schools across the country

All those Capri Sun juice drinks students at Walnut Heights Elementary have been drinking are making money for the school. Walnut Heights is part of TerraCycle's "Drink Pouch Brigade," a free fundraising program that pays 2 cents per unit of waste collected. TerraCycle and Capri Sun have reached a major milestone in the brigade with 50 million pouches collected and a whopping $1 million paid to schools and nonprofits across the country -- just for the schools sending TerraCycle its waste.

Walnut Creek School Notes: Walnut Heights Elementary helps raise $1 million for schools across the country

All those Capri Sun juice drinks students at Walnut Heights Elementary have been drinking are making money for the school. Walnut Heights is part of TerraCycle's "Drink Pouch Brigade," a free fundraising program that pays 2 cents per unit of waste collected. TerraCycle and Capri Sun have reached a major milestone in the brigade with 50 million pouches collected and a whopping $1 million paid to schools and nonprofits across the country -- just for the schools sending TerraCycle its waste.

Walnut Creek School Notes: Walnut Heights Elementary helps raise $1 million for schools across the country

All those Capri Sun juice drinks students at Walnut Heights Elementary have been drinking are making money for the school. Walnut Heights is part of TerraCycle's "Drink Pouch Brigade," a free fundraising program that pays 2 cents per unit of waste collected. TerraCycle and Capri Sun have reached a major milestone in the brigade with 50 million pouches collected and a whopping $1 million paid to schools and nonprofits across the country -- just for the schools sending TerraCycle its waste.

Win Ziploc products & nominate a Make a Difference Mom!

To celebrate the resourceful, hard working moms that give back to their community (it might be you!) and are mindful of the environment, Ziploc Brand and TerraCycle, the manufacturers of eco-friendly products from waste materials, are searching nationwide for that special “Make-A-Difference-Mom.” They’d like your help in discovering the mom who outsmarts waste in everything she does.

Terracycle upcycles waste and recycles corporate branding

Terracycle upcycles consumer waste into new salable goods. They primarily harvest their raw material from schoolchildren as part of charity drives, though they are now placing recycling stations at certain Walmart stores. At the Walmart centers they pay 3 cents per piece, but only for a narrow range of product packaging; the website supports a wider range of recyclables. The spirit of the project is wonderful, but the problem is that it creates zombie advertising and branding for these undead consumer objects. Which is actually not all that surprising, as the Walmart program is sponsored by the very brands whose packaging are featured in the upcycled goods.