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ELIMINATING THE IDEA OF WASTE®

Posts with term zero waste box X

Custom waste solutions offset food and beverage disposables at conferences

Think about the last time you attended a professional conference or trade show. Were meals provided, or was it mostly coffee and light snacks? Were breaks catered by the host hotel or conference venue, or an outside company that transported pre-prepared foods? Were coffee and other refreshments served in ceramic mugs and plastic or glass tumblers, or paper and foam cups? Did meals come with actual reusable silverware and plates, or disposable forks and knives? Walking yourself through the answers to these questions may bring to mind the numerous times difficult-to-recycle food and beverage disposables are thrown in the garbage bin at conferences. By and large, used tabletop disposables and food packaging containers are not accepted by municipal recycling facilities due to their size, mixed material and contamination from contact with organic matter (aka leftover food). Also difficult to recycle are articles of the convenience packaging and single-serving food configurations that are ubiquitous with on-the-go environments like conferences or all-day meetings. Account for the hypothetical three cups for water or coffee a person might throw in the trash per day (assuming they don’t hold onto the same disposable cup). Add to that plastic cutlery, empty chip bags and other examples of difficult-to-recycle food packaging, then multiply that by the number of days in each conference, by the conservative number of at least 100 people attending, times the over 300,000 annual conferences in the U.S. that occur each year, and the reduced cost of labor and logistics associated with disposables is eclipsed by a large volume of avoidable waste that these events generate. Conference organizers can take responsibility for the unique volume of disposables created by these organized meetings by supplementing the largely insufficient waste management systems of host venues with custom solutions. For example, the upcoming Sustainable Foods Summit in San Francisco kicks off Jan. 18-20 with seminar sessions and interactive workshops dedicated to food production and supply chain sustainability and the impacts of food and packaging waste. By working with TerraCycle’s Zero Waste Box division, the organizers at the Sustainable Foods Summit will outfit Parc 55 San Francisco with recycling boxes for shipping and transport materials on the backend, and front-facing boxes for single-serving food and chip bags and plastic Solo cups on the show floor. Displaying them prominently alongside garbage receptacles and where refreshments are distributed, SFS walks the walk of its mission in a practical sense, allowing conference attendees, speakers  and personnel to do their part in the capture of these disposable, yet valuable, material resources. Another conference that recently demonstrated a commitment to achieving zero waste in a big way is Post-Landfill Action Network (PLAN). For the third annual gathering of the Students for Zero Waste Conference, conference organizers actually requested that attendees “bring-your-own everything” (mugs, plates, silverware and napkins), and about half of the 400 attendees did, sporting everything from mason jars to camping gear to use for their lunch and snacks. A tub of reusable silverware from Goodwill took care of the rest of the attendees, and a washing station for people to clean their utensils between meals was also provided. By the end of the event, only two pounds of trash were headed for the landfill. Zeroing in on the unique logistical and waste management needs of conferences and large meetings acknowledges that every problem we have with waste comes down to two things: economics and planning. By taking the initiative to create custom solutions for these distinctive situations, conference and meeting organizers can work sustainability into the event format and add zero waste values to their programming.

Making Online Holiday Shopping More Sustainable

E-commerce and online shopping have revolutionized consumer retail. Having long moved beyond the initial desktop websites of yore, online shipping is now enabled by dynamic mobile apps, cross-platform plug-ins and even text message ordering systems, and has forever altered the way consumers interact with products and services. This is especially evidenced around the holidays, when gifting, entertaining and stocking up puts purchases at the year’s high. In the U.S., November and December drive 30% more e-commerce revenue than non-holiday months, and the days from Black Friday through Christmas pull in 50-100% more revenue than shopping days throughout the rest of the year. So it may not be a coincidence that household waste jumps 25% during the holidays.

What’s the Problem with Online Shopping?

For all its innovation, online shopping has created a great increase of cardboard and plastic packaging waste. From the big box e-commerce sites like Amazon to the Peer-to-Peer (P2P) artisan networks like Etsy, items purchased online are habitually over-packaged (as are most products today, for that matter) and single orders are delivered in separate parcels. Excessive packaging is one of the most preventable sources of waste, and most of it ends up in the landfill. There are quite a few things you can do to incorporate sustainability into your online holiday shopping. The first rung on the waste hierarchy (which is shaped a bit like a Christmas tree), is prevention. Cutting out online shopping and preventing waste by either shopping directly with vendors in-person (and bringing your own shopping bag) or making the pledge to celebrate the holiday without buying new things are simple, doable options for prioritizing sustainability this time of year.

Tips for Shopping Sustainably Online

If you absolutely must online shop (and can’t forego making seasonal purchases, for that matter), making thoughtful reuse of product and packaging waste incurred through online shopping may make a real dent in that 25% increase in holiday waste. To offset the packaging included in your online deliveries, wrap your gifts with stylish stuff you already have. According to the CDC, if every American family wrapped just 3 presents in reused materials, it would save enough paper to cover 45,000 football fields. Plastic air packs now frequently replace Styrofoam packaging peanuts in the boxes that dwarf the products they contain. Though voluminous, and dangerous if they end up in landfills, these items can be dropped off at packing and shipping stores that otherwise purchase these items for their own packaging service. Call your local shipping store and see if they are interested in your usable plastic packs; just make sure there’s still air in them. Same goes for bubble wrap. If your plastic air packs or bubble wrap sheets have popped, many of these can be recycled wherever plastic shopping bags are accepted. This does not mean through curbside! Most municipal curbside recycling programs do not accept plastic bags of any type (including retail shopping bags). For many of us, the most viable solutions for plastic bag (and plastic delivery packaging) are as simple as a trip to the supermarket. Most cardboard and paper is highly recyclable (all waste is technically recyclable, but we digress), so feeding those materials back into the product system is relatively easy. As for the other types of plastic packaging that accompany online deliveries and products themselves, there are options available. creative-eco-gift-wrapping

Become a more Engaged Consumer

TerraCycle’s Plastic Packaging Zero Waste Bag is a recycling solution for common, traditionally non-recyclable flexible or rigid plastic packaging when municipal recycling options and other initiatives are insufficient. Appropriate to manage waste overflow from online shopping, holiday festivities, or life in general, consumers can fill the bag with mixed items such as Styrofoam peanuts, ingredients packaging, tissue paper packaging, shrink wrap and more. To make online shopping more sustainable at the source, you the consumer can put pressure on companies to reduce their environmental impact and “go green.” Moving away from excessive packaging doesn’t have to undermine convenience or the ability to maintain product integrity. Consumers already have voiced their discontent with the exorbitant amount of packaging waste created by seemingly nonsensical packaging practices. Yet, they continue to demand the convenience of products transported with unsustainable packaging practices. Simple, powerful solutions for reducing packaging waste lie in companies finding more efficient ways to meet consumer demands. But in the meantime, being more mindful of the ways you can reduce your own environmental footprint is important. The more people like you participate in energy-saving waste reduction activities, the closer we’ll be to a sustainable, peaceful Earth.

Adding Value through Branded Recycling Solutions

In a highly competitive marketplace, one of the most significant challenges that companies and major brands face today is distinguishing themselves as a social agent. Gone are the days where being “environmentally friendly” automatically added value in a largely niche market for socially responsible corporate behavior. Today’s consumer is highly discerning, increasingly concerned with things like supply and production chain sustainability and product recyclability, and highly allergic to ethical claims that are inauthentic, vague or misleading. That consumers are willing to pay a premium for sustainable products and services is an understatement. More and more, consumers expect companies to dedicate themselves to making a positive social or environmental impact on society as a baseline, and want to be able to trust them to prioritize ethics on their end. It’s no new idea that consumer brands that have not embraced sustainability and CSR initiatives are at risk on many fronts. But creating the kind of value that grabs the attention of consumers also requires legwork beyond simply “doing good.” Leading industrial adhesive manufacturer Henkel has found a way to work sustainability into their brand DNA, rather than something that they simply “do.” In partnership with my company TerraCycle, Henkel is the first to offer a recycling solution for anaerobic adhesive packaging through the LOCTITE® Anaerobic Adhesive Recycling Program. Also the first time that TerraCycle is recycling this category, Henkel is a pioneer in their use of our sustainability platform in more ways than one. Henkel is our only recycling program sponsor that has created their own branded Zero Waste Box, a custom recycling solution from TerraCycle that allows consumers to recycle hundreds of waste streams through category specific boxes. Participants in the program can now purchase a postage-paid recycling box branded with Henkel’s copy, colors and logo that they fill with empty LOCTITE adhesive containers to send to TerraCycle for processing. Offering a custom, branded recycling solution adds value for current and potential customers by communicating that solving for its difficult-to-recycle anaerobic adhesive containers is part of who they are. In a currently inefficient global waste management infrastructure, companies like Henkel see the massive ROI potential for putting forth the resources to make their previously unrecyclable product and packaging waste nationally recyclable. By setting their own bar on sustainability and keeping it high, companies add value by pioneering environmental stewardship. Leveraging environmentally sound and socially responsible processes in the marketplace is in direct relation to how brands communicate to their consumer and differentiate offerings from those of brand competitors. USDA Certified Organic, Fair Trade Certified and Non-GMO Project Verified certifications, for example, are recognizable (often on-pack) demonstrations of a brand’s commitment to meeting necessary production and labeling requirements, indicating to consumers a certain promise of quality and incentivizing more brands to meet and exceed those standards.

Adding Value through Branded Recycling Solutions

In a highly competitive marketplace, one of the most significant challenges that companies and major brands face today is distinguishing themselves as a social agent. Gone are the days where being “environmentally friendly” automatically added value in a largely niche market for socially responsible corporate behavior. Today’s consumer is highly discerning, increasingly concerned with things like supply and production chain sustainability and product recyclability, and highly allergic to ethical claims that are inauthentic, vague or misleading.   That consumers are willing to pay a premium for sustainable products and services is an understatement. More and more, consumers expect companies to dedicate themselves to making a positive social or environmental impact on society as a baseline, and want to be able to trust them to prioritize ethics on their end. It’s no new idea that consumer brands that have not embraced sustainability and CSR initiatives are at risk on many fronts. But creating the kind of value that grabs the attention of consumers also requires legwork beyond simply “doing good.”   Leading industrial adhesive manufacturer Henkel has found a way to work sustainability into their brand DNA, rather than something that they simply “do.” In partnership with my company TerraCycle, Henkel is the first to offer a recycling solution for anaerobic adhesive packaging through the LOCTITE® Anaerobic Adhesive Recycling Program. Also the first time that TerraCycle is recycling this category, Henkel is a pioneer in their use of our sustainability platform in more ways than one.   Henkel is our only recycling program sponsor that has created their own branded Zero Waste Box, a custom recycling solution from TerraCycle that allows consumers to recycle hundreds of waste streams through category specific boxes. Participants in the program can now purchase a postage-paid recycling box branded with Henkel’s copy, colors and logo that they fill with empty LOCTITE adhesive containers to send to TerraCycle for processing.   Offering a custom, branded recycling solution adds value for current and potential customers by communicating that solving for its difficult-to-recycle anaerobic adhesive containers is part of who they are. In a currently inefficient global waste management infrastructure, companies like Henkel see the massive ROI potential for putting forth the resources to make their previously unrecyclable product and packaging waste nationally recyclable. By setting their own bar on sustainability and keeping it high, companies add value by pioneering environmental stewardship.   Leveraging environmentally sound and socially responsible processes in the marketplace is in direct relation to how brands communicate to their consumer and differentiate offerings from those of brand competitors. USDA Certified Organic, Fair Trade Certified and Non-GMO Project Verified certifications, for example, are recognizable (often on-pack) demonstrations of a brand’s commitment to meeting necessary production and labeling requirements, indicating to consumers a certain promise of quality and incentivizing more brands to meet and exceed those standards.   Ultimately, when companies attempt to integrate sustainable enterprise into their branding strategy, transparency is essential. Establishing environmental initiatives is complex, but in order to inspire brand loyalty and trust, those green endeavors must authentically benefit the environment. Branding existing and emerging sustainability solutions is one method for communicating company accountability in a highly visible, valuable way for consumers, scaling for relevance and resilience in a changing marketplace.

OFFICEWORKS #ECOHEROES CHALLENGE

A couple of weeks ago Merici College’s Sustainability team, ‘SAM’, entered a competition organised by Officeworks and TerraCycle Australia (a sustainability/ recycling business) where we entered a photo showing how we reduce waste at our school. The competition raised awareness of the great work that our schools and universities are doing in Australia, and to reward local #ECOHEROES.  We are very excited to announce that Merici College, together with Sandgate District State High School, QLD and St Ignatius College, NSW have been named the winners of the challenge.

Not an old toothbrush, an idea

As a social business with a triple bottom line of ‘planet, people and profit’ TerraCycle’s motivation from its beginning as a worm fertiliser start-up to a global recycling company is to ‘eliminate the idea of waste’. Through nationwide collection programs called Brigades, that are free and accessible, TerraCycle’s purpose is to recycle ‘unrecyclable’ waste streams that others deem challenging, impossible or unsavoury and provide a cyclical solution through reuse, upcycling and recycling. TerraCycle does not believe in linear solutions such as incinerating waste or waste-to-landfill.