A baby's first smile is a moment to treasure. Keeping that grin healthy makes parents smile, too. Tom's of Maine, the leading natural oral care brand, is offering parents a new natural Toddler Training Toothpaste to help start good brushing habits with no artificial flavors, sweeteners, preservatives or dyes. Tom's of Maine Toddler Training Toothpaste gently and effectively cleans tiny teeth and gums with ingredients derived solely from plants and minerals.  Safe if swallowed and fluoride-free, the formula also contains no gluten, propylene glycol, sodium lauryl sulfate. "As a new parent, the amount of choices you need to make about what goes in or on your baby's body can be overwhelming," said Lindsey Seavey, brand manager at Tom's of Maine. "But it's also a time filled with possibility where even the smallest of decisions can make a difference, especially in the early years when you want to give your child the best start. We believe a natural toothpaste can be one step towards creating a healthy daily routine." A baby's daily oral care routine begins sooner than you may think. The Partnership for Healthy Mouths, Healthy Lives recommends beginning brushing as soon as a child's baby teeth begin to appear through the gum surface.  To help make brushing easier, Tom's of Maine Toddler Training Toothpaste has a mild fruit flavor to please babies and toddlers and a no-mess nozzle parents will appreciate. Tom's of Maine natural Toddler Training Toothpaste is available now at retailers nationwide for a suggested retail price of $3.99. The new introduction rounds out the Tom's of Maine children's natural oral care portfolio, which includes options that evolve with the needs of growing families such as Silly Strawberry toothpaste (ages 3-7 years), Juicy Mint anticavity rinse (ages 6 years and up) and the recently introduced Wicked Cool! toothpaste (ages 8 years and up). The Tom's of Maine Toddler Training Toothpaste tube is recyclable through the Tom's of Maine TerraCycle collection Program, which gathers toothpaste tubes as well as a wide array of personal care product packaging and recycles them into useful products like picnic tables and park benches to prevent waste from reaching landfills. The company gives 10% of profits back to helping communities across the country and supports access to oral care for children across the nation.

When it comes to our kids teeth we want the best and safest product available. That’s why we trust Tom’s of Maine to bring all of our family these great products and I love that 10% of Tom’s of Maine’s profits go back to human and environmental goodness. This is a brand that we can feel good about purchasing for our own well being and know that they care about all of our well being too. Here is some information I received about this great product.

Let their first healthy habit come naturally. New parents want to know what’s inside their child’s first toothpaste. At Tom’s of Maine we think little ones deserve an oral care routine that is free from artificial sweeteners, flavors, colors and preservatives present in many conventional toothpastes. The new Tom’s of Maine natural Toddler Training Toothpaste gives parents an effective natural option for children 3-24 months. Safe if swallowed, the new fluoride-free gel toothpaste gently cleans tiny teeth and gums and is free of sodium lauryl sulfate and gluten. Its appealing mild fruit flavor and no-mess nozzle makes brushing with this tooth paste hassle-free.

* No animal testing or animal ingredients * The Packaging recyclable through TerraCycle in the Tom’s of Maine Natural Care Brigade * Available at tomsofmainestore.comand health and specialty stores.

Don’t forget to enter below because Tom’s of Maine is giving away one tube of toddler training toothpaste to one of our lucky readers!

Tom's of Maine has launched Toddler Training Toothpaste. The product has a mild fruit flavor, without artificial flavors, sweeteners, preservatives or dyes, to help start good brushing habits early. Since the toothpaste’s ingredients are derived solely from plants and minerals, the product is safe if swallowed and fluoride-free. It also doesn’t contain any gluten, propylene glycol, or sodium lauryl sulfate. And the packaging is good for the planet. The toothpaste tube is recyclable through the Tom's of Maine TerraCycle collection Program, which gathers toothpaste tubes as well as a wide array of personal care product packaging and recycles them into useful products like picnic tables and park benches to prevent waste from reaching landfills. Lindsey Seavey, brand manager at Tom's of Maine, commented: "As a new parent, the amount of choices you need to make about what goes in or on your baby's body can be overwhelming…but it's also a time filled with possibility where even the smallest of decisions can make a difference, especially in the early years when you want to give your child the best start. We believe a natural toothpaste can be one step towards creating a healthy daily routine."

A baby's first smile is a moment to treasure. Keeping that grin healthy makes parents smile, too. Tom's of Maine, the leading natural oral care brand, is offering parents a new natural Toddler Training Toothpaste to help start good brushing habits with no artificial flavors, sweeteners, preservatives or dyes. Tom's of Maine Toddler Training Toothpaste gently and effectively cleans tiny teeth and gums with ingredients derived solely from plants and minerals.  Safe if swallowed and fluoride-free, the formula also contains no gluten, propylene glycol, sodium lauryl sulfate. The Tom's of Maine Toddler Training Toothpaste tube is recyclable through the Tom's of Maine TerraCycle collection Program, which gathers toothpaste tubes as well as a wide array of personal care product packaging and recycles them into useful products like picnic tables and park benches to prevent waste from reaching landfills. The company gives 10% of profits back to helping communities across the country and supports access to oral care for children across the nation.

Tom's of Maine Toddler Training Toothpaste gently and effectively cleans small teeth and gums with ingredients derived solely from plants and minerals. Safe if swallowed and fluoride-free, the formula also contains no gluten, propylene glycol or sodium lauryl sulfate. "As a new parent, the amount of choices you need to make about what goes in or on your baby's body can be overwhelming," said Lindsey Seavey, brand manager at Tom's of Maine. "But it's also a time filled with possibility where even the smallest of decisions can make a difference, especially in the early years when you want to give your child the best start. We believe a natural toothpaste can be one step towards creating a healthy daily routine." The Tom's of Maine Toddler Training Toothpaste tube is recyclable through the Tom's of Maine TerraCycle Collection Program, which gathers toothpaste tubes as well as a wide array of personal care product packaging and recycles them into useful products like picnic tables and park benches to prevent waste from reaching landfills. Additionally, Tom's of Maine gives 10% of profits back to helping communities across the country and supports access to oral care for children across the nation. More information is available at http://www.tomsofmaine.com/or http://www.facebook.com/TomsofMaine, or by calling 1-800-985-1188. 

I am happy to announce that I am part of the Tom’s of Maine Goodness Circle. When I was asked to become a member of the Goodness Circle I was thrilled. As a mom I am very concerned about the every day products that my family uses. Slowly but surely I am replacing every day items with ones that are better for them and/or better for our environment. Tom’s of Maine products are made no artificial ingredients, no artificial colors, no artificial preservatives, no artificial flavors, no animal ingredients and no synthetic fragrances. Unlike other companies, Tom’s of Maine not only lists the ingredients found in their products but also the purpose the ingredient serves and where they get the ingredients from. That way if you have a question about what an ingredient is and why it’s needed in the product you are using you can quickly and easily look it up on the Tom’s of Maine site. In addition to making more natural products, Tom’s of Maine also cares about our environment. They use as little packaging as possible. They even work with TerraCycle. TerraCycle takes empty Tom’s of Maine bottles and boxes and recycles and repurposes them to keep them out of landfills and the ocean. You can learn more about it here - http://www.terracycle.com/en-US/brigades/tom-s-of-maine-natural-care-brigade.

At TerraCycle, we are often approached by brands vying for the attention of the conscious consumer. In all of this rush, few brands have taken the time to really characterize this new target. Who exactly is the conscious consumer anyway? Conscious consumers can be difficult to classify, as they can’t simply be identified by ethnicity, age, gender, or socioeconomic status. The conscious consumer is not as focused on price. Instead, they are focused on how their everyday purchases affect the larger political and environmental landscape. They are label-readers and fact-checkers; they are the brand-ambassadors and brand-trashers; they are the bloggers and the “sharers” on social media. Aligning brand marketing to capture this consumer segment requires a meticulously crafted strategy that includes a plan for authentic action. When sitting down with partners who are approaching this consumer for the first time, I advise them to think about their PR and marketing campaigns only after nailing down the actual plan of action. That is, what has the brand done, or what is the brand trying to do, to make the world a better place? In other words, organizations boasting environmental or social stewardship are best served when following bold claims with equally bold actions. The oil giant BP is a case-in-point example of what not to do. Back in 2000, the company launched a $200 million campaign to seemingly reinvent themselves as a clean, green brand that considered alternatives “Beyond Petroleum.” This entire campaign, which seemed absurd from the start, came on the coattails of a $45 million acquisition of Solarex, a solar energy company. You read that right: BP spent $200 million to tell the world of their $45 million “green” investment. Conscious consumers were enraged, and they took to blogging and trashing BP’s questionable campaign from day one. The conscious community boycotted BP long before the Gulf of Mexico fiasco, which only added another 150 million gallons of fuel to their fire. This disaster, combined with conscious consumer disgust, even led to BP’s removal from the Dow Jones Sustainability Index. Had BP followed their campaign with an aggressive strategy to make renewable energy a quantifiable percentage of their overall portfolio, they could have transformed the conscious consumer from a squeaky wheel to a loyal customer. At the end of the day, even a Prius needs to fill up its tank. There is a growing niche of new businesses that have built their organizations with larger social or environmental missions in mind. Brands such as Clif Bar and Tom’s of Maine are prime examples of conscious consumer brands. Each organization was built, from inception, on pillars of social and environmental stewardship. Staying true to this mission has allowed them to grow from boutique brands to national leaders in their category. Founded in 1904, Garnier has a long history of making lines of personal care and beauty products made using all-natural ingredients. However, it wasn’t until the last 10 years that Garnier revamped its marketing platform to communicate to consumers those natural ingredient products and the brand's larger mission of environmental stewardship. Immediately upon launching their Pure Clean product line intended “For a Cleaner, Greener World,” conscious consumers put Garnier under the microscope. These conscious investigators found biodegradable ingredients, more eco-friendly packaging, and the absence of harsh chemicals still common in similar products. After building their marketing platform on the success of their low-impact product lines, they followed with even more real action. Not only did Garnier sponsor a recycling program for their hard-to-recycle product category (cosmetics), but they also turned that waste into the building blocks for a community garden. The key to Garnier’s success was incorporating authentic action, followed by marketing, followed by even more authentic action. When comparing BP to Garnier, BP made no real change in product or mission, but still dove into aggressive conscious consumer marketing. Garnier on the other hand created an entirely new product line just for the conscious community and communicated quantifiable changes to their business platform, both in the formula and in their recycling initiatives. When comparing Clif Bar and Tom’s of Maine to Garnier, we see entirely different business structures that ultimately converge on the idea that the only real way to gain value in the conscious community is through genuine action. Doing good, does good.

As of last September, the proceeds Terracycle has generated from collecting, creating such products, and selling them have raised $4 million for education; through the consumers' shipments of their used packaging, they can elect to direct some of Terracycle's resulting proceeds to educational organizations or the school of the their choice .

Take a look at the products you are already using and really read those ingredients and then consider switching to a natural brand like Tom’s of Maine Whole Care toothpaste. It has no dyes, no artificial sweeteners and no bleaching chemicals.