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ELIMINATING THE IDEA OF WASTE®

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Sustainable Brands’ inaugural Sydney conference demonstrates Australia’s commitment to positive change

The first day of the Sustainable Brands Sydney conference has brought together over 200 of Australia’s sustainability industry professionals to analyse the environmental and social impact of brands. Local and international thought leaders discussed how Australia can be part of a sustainable world, creating business models that deliver both purpose and profit, at the Sofitel Sydney Wentworth, 27 June 2016.

Brand longevity dependent on transformation towards sustainability

The environmental and social impact of brands are being increasingly scrutinised by stakeholders, employees and most importantly consumers, and the demand for new products, services and business models that deliver both purpose and profit, is soaring. The world has changed and transparency is paramount. Innovative brand leaders with their focus on positive, sustainable outcomes will thrive, whilst those who fail to deliver will dive.

Committing to recycling the “non-recyclable”

Waste items most commonly known to be recyclable include glass bottles, aluminum cans, and plastics like water bottles or milk jugs. Many opportunities to capture and divert potentially valuable materials from the landfill are missed. Examples of these missed opportunities include industrial waste, like solvents, paints and adhesives, and electronic waste, such as computers, microwaves and washing machines.