Sustainable Brands (SB16) called out “now is the time for business leaders to learn how to successfully innovate their brands to ensure a sustainable future.” Local and international presenters and over 200 delegates came from food, retail, building products, transport and infrastructure, insurance, architecture and construction, banks, energy, technology, medicine, government agencies, corporates and a smattering of smaller businesses.

The first day of the Sustainable Brands Sydney conference has brought together over 200 of Australia’s sustainability industry professionals to analyse the environmental and social impact of brands. Local and international thought leaders discussed how Australia can be part of a sustainable world, creating business models that deliver both purpose and profit, at the Sofitel Sydney Wentworth, 27 June 2016.

The environmental and social impact of brands are being increasingly scrutinised by stakeholders, employees and most importantly consumers, and the demand for new products, services and business models that deliver both purpose and profit, is soaring. The world has changed and transparency is paramount. Innovative brand leaders with their focus on positive, sustainable outcomes will thrive, whilst those who fail to deliver will dive.