为了确保这种新盒子的所有制作材料都可以回收利用，“The Naked Grape”公司已经与TerraCycle公司达成合作。一旦消费者把盒子里的葡萄酒喝完，他们就可以把空盒子免费寄到TerraCycle公司，TerraCycle之后就会把这些盒子进行回收利用或者升级再造，最终用于建造公园长椅、自行车架、回收箱等。 随着中国葡萄酒市场的发展，葡萄酒行业在不断规范，葡萄酒准入门槛也会提高，葡萄酒的发展前景也会越来越广阔。绿色的、环保的、有机的葡萄酒将是葡萄酒未来的发展趋势。 Tom Szaky，TerraCycle公司的CEO，说“美国人回收利用了自己制造出来的34%废弃物。我们希望能有更多公司像The Naked Grape那样，通过使用可回收利用的包装，来帮助提高废弃物的回收利用率，”

3. A simple observation

At a young age, I became interested in how some people don’t see value in things, yet others do. Seeing how people threw away things that could still be used led me to think about garbage. The world uses so many of its finite resources, only to eventually throw it away without recovering any of the value. My entrepreneur nature led to this idea: Can you be profitable and do better by the environment at the same time? I'm always thinking about new ways to develop solutions for some of the world’s worst waste streams and to work with companies and organizations to get consumers thinking more about the choices they make. —Tom Szaky, sustainable entrepreneur and founder of TerraCycle

汤姆·绍基毕业于美国普林斯顿大学，大学期间主修行为经济学。这个一头卷发、留着络腮胡子、一身休闲打扮的美国小伙子在达沃斯跟记者聊起了他的环保生意。 “这是我第二次参加达沃斯年会，”绍基一边说，一边给记者递上“别致的”名片——由废弃硬纸包装盒裁剪而成，大小只有普通名片一半，单面印着他的姓名及联系方式，别无装饰。

"China's voice (at Davos) is urgently needed," says Tom Szaky, CEO of TerraCycle, a US recycling technology firm, explaining Davos can help China develop important and timely alliances with businesses and non-government organizations on environmental issues.

Wenn Politiker, Banker und Wirtschaftsbosse durch Davos laufen, könnte es sein, dass sie an einer Arktis-Forschungsstation vorbeikommen. Klimaforscher wollen sie aufmerksam machen auf die Gefahren der Erderwärmung. Tom Szaky, stellt neue TerraCycle Recyclinginitiative in Davos vor.

Rising nationalism, international tensions, runaway climate change. It’s tempting to despair of humanity at the start of 2017. Instead of giving up, though, the people below are working to improve the world around them, whether through entrepreneurship, art, innovation or acts of personal courage. They’re just a small sample of some of the 3,000 participants who will converge on Davos for the World Economic Forum’s Annual Meeting this year, under the theme of Responsive and Responsible Leadership. Collectively, they might make you feel a little less bleak about the future. Tom Szaky This man wants you to recycle everything. I mean everything: cigarette butts, diapers, toothbrushes. He’s the founder and CEO of Terracycle, a social enterprise that uses new technology to "up-cycle" waste into products, turning foil drink pouches into slouch bags, among other feats. His work has galvanized nearly 64 million people around the world into recycling action and offers an alternative business model at a time when research suggests there will be more plastic than fish in the sea by 2050.

Quase todos os materiais que nossas indústrias produzem são recicláveis. O problema, porém, é que boa parte dos processos é economicamente inviável e, portanto, muito pouco é reciclado. A TerraCycle é uma empresa que ataca este problema. - See more at: http://projetodraft.com/de-um-lado-vende-tecnologia-de-reciclagem-de-outro-mobiliza-gente-para-coleta-esta-e-a-terracycle/#sthash.ozvOkbfZ.dpuf

The following Q&A is an edited excerpt from the Bard MBA’s Nov. 18 Sustainable Business Fridays podcast, which brings Bard MBA in Sustainability students together with leaders in business, sustainability and social entrepreneurship. Tom Szaky, founder and CEO of TerraCycle, has been working to solve the question: What is garbage? TerraCycle’s premise is that anything can be recycled — but some items pose a challenge. There is a straightforward business case for commonly recycled items such as glass, metal and plastic, but how about cigarette butts, paint or diapers? TerraCycle’s imaginative approach has taken the company from being called the "coolest little start-up in America" to appearing in three seasons of the reality TV show "Human Resources" to operating in more than 20 countries. Last month, Alistair Hall from Bard’s MBA in Sustainability spoke with Szaky to dig into the question, "Why does garbage really exist?" Alistair Hall: What was the inspiration for Terracycle? Tom Szaky: I started TerraCycle out of my dorm room with a passion for solving the critical issue of waste. We first started looking at it by making products out of waste and we became quite successful. Over a few year period, we grew into a $6 million business with clients such as Walmart, Target and Home Depot selling products like worm poop fertilizer in a reused soda bottle. It was quite exciting. Early in our history, we realized that if we focused on the finished product as the outcome, or the hero, of the business concept, then we had to pick the very best waste to make the very best product. We would never deal with garbage that is not optimal or clean, like cigarette butts, dirty diapers or chewing gum — all of which, by the way, we recycle and collect today. About five years into our business, we shifted our model to focus on garbage as the hero, and the solution is what can we make it into. Now we’re able to deal with hundreds of different waste streams. We’ve invented a recycling solution for everything from chewing gum to plastic gloves and have grown quite a bit in the process. Today, TerraCycle operates in 24 countries around the world, including China, Japan, countries in Western Europe, Latin America, North America and so on. Hall: How do you come up with solutions to recycle things like chewing gum? Szaky: First and foremost, garbage doesn't exist in the natural kingdom because the output of every organism is the input of another organism. There are no useless outputs. To go one step deeper, it’s not like one super organism eats every other organism’s outputs. Instead, there are specific outputs to specific organisms. One organism eats a leaf that falls off a tree; a different organism eats the carbon and makes it into oxygen. I mention that metaphor because landfills and incinerators today are like superorganisms that are created to eat everything in the garbage. Every type of garbage is different. It has a different heartbeat, like a different animal. To solve the waste stream, we need to put three things together that may be very different, waste stream by waste stream.

1. Collect it. To get waste from the point of origin to our warehouses, we have to account for the collection vehicles, health, safety, cost and then of course for whether people will actually even do it.
2. Process it. We have to process the waste in a circular way, either through upcycling, recycling or reuse. I’ll give some more color on that in a moment.
3. Finally, we need to weave a business model around it that makes sense, which is important because TerraCycle focuses on recycling only those things that are not economically profitable to recycle.

You can do five things with garbage. Going from the worst to the best options: 5) You can landfill it; 4) burn it for energy; 3) reuse it (circular solutions are very popular in clothing, electronics, textiles and items that are refurbished for their originally intended use); 2) upcycling, which has a wide range but low volume, like sewing juice pouches into backpacks; and 1) technical recycling. The vast majority of our volume goes through our science department, where it’s technically recycled: taking apart and reconstituting the materials into new aluminum, new plastic or composting organics. Szaky: Absolutely. Retailers are interested in foot traffic, but a city isn’t. A city’s interested in litter reduction to boost tourism, while a brand may be interested in market share increase.  Hall: Is there a piece of garbage or a product that you are most proud of figuring out how to recycle or upgrade? Szaky: I love the crazy stuff because it makes the mind work. In March, we’ll be launching the first national chewing gum recycling program in the world in Mexico. Later next year, we’ll be launching the world’s first city-wide diaper recycling program in Holland. A few years ago, we launched cigarette recycling across 11 countries nationally. The sort of more gross ones really get me, because if you can solve those, you can solve just about anything.  Hall: What can chewing gum be turned into? Szaky: Chewing gum is a plastic polymer. It’s like a rubber and it can be made into 35 percent of any sort of plastic product. Think of it as 35 percent chewing gum and 65 percent gum packaging or other plastics. Hall: Where will TerraCycle go next? Szaky: We’re opening in China next month. We just set up our office in Shanghai, and that’s a big new area for us. Japan was a big success. We opened there a few years ago and so now we’re really looking to expand more into the Asian marketplace. And so after China, South Korea. We’ll go live as well in Taiwan, Singapore, India — those are the key areas we’re focused on, and then from there who knows what will be next? Really, anywhere in the world where there’s interest in solving waste, we try to be there.  Hall: When you launch into these markets, are there specific products you have in mind for certain parts of the waste stream you are looking to tackle? Szaky: It’s opportunistic. It’s where there’s interest. So in China, we’re targeting oral care recycling and cosmetic recycling, but it could be anything. It’s truly where there’s opportunity and where there’s interest to fund solutions.