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Beauty Industry Attempts Shift Toward Sustainable Packaging

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Beauty brands and retailers are partnering with recycling programs and banning single-use products as consumers become more conscious of sustainability.

Beauty brands are looking to shift away from traditional packaging toward biodegradable, plastic-free and refillable options as consumer demand for sustainability grows more intense. Increasingly turning to biodegradable, plastic-free or refillable options for products, brands are pivoting toward limiting their waste. Retailer Credo Beauty upped the ante last year by banning all single-use products, including sample packettes and sheet masks. Nordstrom has partnered with TerraCycle to recycle empty beauty products, while Ulta Beauty has partnered with TerraCycle subsidiary Loop as a part of its conscious beauty program. Brands like Burt's Bees, Ren Clean Skincare and The Body Shop have also partnered with Loop. Experts say consumers are responding increasingly to alternate ways of receiving - and storing - beauty products. Credo credited the pandemic for the shift in attitude. "There has been a total behavioral reset from a customer standpoint, and they really want to know information, and they want to be empowered with information," said Annie Jackson, cofounder and chief executive officer of Credo Beauty. "If we were having a conversation with a customer that you can just throw [packaging] in your blue bin, she would be, like, 'Why are you bugging me?' Today, she really wants to know, and she feels empowered by that information." When the retailer first banned single-use products, which include single-use sampling materials and products such as makeup remover wipes, peel pads and sheet masks, Jackson said collaboration with brands was imperative. "Whenever we do something like that, we have calls with about 80 percent of our brand community, and we come together and share resources," she said. As a result, Credo cofounded Pact, a nonprofit beauty recycling program with fellow industry stakeholders like Hudson's Bay, Mob Beauty and Element Packaging. The program educates consumers on which pieces of their packaging can be recycled, and how. One of Mob Beauty's cofounders, Victor Casale, said reception has been strong. "On Earth Day, we launched our membership program. We have been approached by every major retailer in the beauty space in North America, and we have been approached by about 100 brands," Casale said. When Casale cofounded Mob Beauty, all of the products were designed around their refillable palettes, made of PCR plastic. "If you're trying to change your packaging or change course, it's easier to start a brand than to restage one. It's really expensive for young, indie brands," said Alisha Gallagher, cofounder of Mob Beauty. "We have a commitment that if we don't have a sustainable packaging solution, we won't launch the product." Gallagher posited that refillable packaging was more sustainable in the economical sense, too. "When you're buying into the refill system, you're actually getting better value long-term for the product you're purchasing," she said. "At least half of the cost of a single-use disposable product is the packaging that you throw away, and then repurchase. Getting that out of our system allows us to put in the expensive, PCR materials that allow the product to be of value, and sell if not for the same, then less than the competitor." Even brands whose bread and butter comes from single-use products are clueing into consumers' changing needs. The clinical skin care brand 111Skin, which was founded by plastic surgeon Yannis Alexandrides, earlier this year launched its first multiuse mask lines to accompany its cult-favorite sheet mask assortment in a move away from the single-use format. The line, which includes six products that range in price from $135 to $150, is reflective of turning tides with more sophisticated beauty consumers. "When we first started 10 years ago, sustainability was not on the forefront, it was more about the quality of the product," said Eva Alexandridis, CEO of 111Skin. "Our clients are very in-tune with what is sustainable," Alexandridis continued. "We keep trying to innovate with our paper packaging. There are clients out there that would not want to use single-use products, and others are OK if it is biodegradable and done in a sustainable fashion. All of our biocellulose masks are biodegradable and fully recyclable, and we want to give choices to our clients."

A Guide to Recycling Clothes and Beauty Products

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If you've been trying to effectively reduce waste but don't know where to start, look no further.

You know all about the three R's — reduce, reuse, recycle — but when it comes to applying them to a daily routine, it can feel complicated. There are a ton of different combinations of materials out there and it's intimidating if you don't know what's actually considered recyclable. Most likely when you think of recyclable materials, you might just think of paper goods, plastic water bottles, and aluminum cans. But what you completely forget about are textiles, or old clothes and beauty products. According to the Environmental Protection Agency, textiles made up more than 5% (17 million tons) of all U.S. landfills in 2018. That same year, 14.7% (2.5 million tons) of textiles were recycled. Consider this your personal guide on how to effectively reduce waste, reuse containers and recycle that old stained sweater you can't wear anymore. Read on to find out how you can do your part by sustainably getting rid of old clothes and beauty products.

Check Recycling Regulations

The first thing you're going to want to do is check your local recycling laws to make sure you're following the rules. Luckily, we live in a day and age where we have information at our fingertips. There are a ton of resources out there that help check which recyclables are accepted, like EARTH911, Recycle Coach, Call2Recycle and How2Recycle. Recycled items are then transported to a Materials Recovery Facility (MRF), where they're separated and prepared for marketing to manufacturers for repurposing. Just a heads up —MRFs tend to have stricter rules and don't accept a lot of beauty products. A good rule of thumb to follow when it comes to beauty products is that if the packaging is made with fewer materials, it's more likely to be recycled. Some brands like R+Co and R+Co BLEU are committed to using post-consumer resource (PCR) packaging, which is made of 100% recycled material. Packaging plays a big part in recycling, so researching and purchasing from brands with such initiatives makes sustainable living much easier. Apps like RecycleNation and Recycle Coach are a huge help when it comes to figuring out if specific items and materials are recyclable.

Textile Recycling Programs

Textile recycling programs recover old clothing and textiles for reuse or material recovery. This helps keep these items — even those with stains and tears — out of landfills. TerraCycle, one of the most well-known recycling programs, has worked with multiple brands like Nordstrom for BEAUTYCYCLE and Package Free to help reduce waste. BEAUTYCYCLE is a free program that recycles emptied beauty and skincare product packaging at Nordstrom. The best part is that they'll accept any brand regardless of whether it's sold by Nordstrom. Package Free sells zero waste boxes that you can fill with appropriate waste streams and ship back to TerraCycle for recycling. You don't even have to worry about shipping — each box includes a prepaid return label. There are several categories of zero waste boxes to help organize items depending on what you're recycling.

Check If Brands Do In-House Recycling

There are a ton of brands out there that have started doing their part in reducing waste by recycling in-house. If you send old clothes and empty beauty packaging back to these brands, they'll most likely work with programs like TerraCycle to properly dispose and repurpose the materials for new packaging and products. There are also brands like W3LL PEOPLE that not only create products with plant-powered formulas but make it a point to give back to the planet. To celebrate Earth Day, W3LL PEOPLE has partnered with the National Forest Foundation to plant 10,000 trees in National Parks in the U.S in April. Read on to see which brands have in-house recycling programs to do their part in normalizing sustainability.

Beauty & Skincare

Clothing & Shoes

Bras

Glasses

Donate or Resell Items

If you're not able to recycle your clothes or beauty packaging, there's always the option of donating or reselling lightly used items. You can pretty much donate any clean clothing unless it's wet because it can promote bacteria growth. For starters, you can pass clothes down to your siblings or friends or make donations to local thrift shops and charity organizations. If you're looking to make some extra cash, you can also take any items to consignment stores like Plato's Closet or sell items online. When it comes to selling and donating beauty products, there are different policies depending on the store or organization. Some places don't accept items past their shelf life or items that have been opened and slightly used. You're definitely going to want to check policies before donating anything, especially since they might have changed because of the COVID-19 pandemic. Do your part in reducing textile waste by following the tips highlighted throughout this guide. For more information on the best sustainable options out there, check out Seventeen's Sustainable Style Awards.

How to Recycle Your Used Beauty Products

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You may have heard some of the staggering statistics around the amount of waste within the beauty industry. (For example, Euromonitor International reported that nearly 7.9 billion units of rigid plastic were used for beauty and personal care products in the U.S. alone in 2018). Another disappointing reality is that “only a small fraction of plastics in the U.S. are actually getting recycled,” says Danielle Jezienicki, the director of sustainability for Grove Collaborative, the company behind Peach, a plastic-free collection of face, body and hair soaps that recently launched. “Those that are more likely to be recycled are larger bottles and containers that aren’t as commonly used in the cosmetics industry,” she adds. The good news is that the beauty industry is starting to think about sustainable packaging in a more meaningful way (though, to be clear, we still have a long way to go). Leaders like Unilever (which owns Dove, Suave and Simple) and L'Oréal (parent company to Kiehl’s, Maybelline and Garnier) have both pledged to make 100 percent of their plastic packaging reusable, recyclable, refillable, or compostable by 2025; Procter & Gamble (who owns Olay, Pantene and Secret) says 90 percent of its packaging will be recyclable or reusable by 2025 and 100 percent by 2030. Alas, sustainability is a team effort. We, as individual consumers, must work together to reduce waste in the beauty industry—and beyond. It sounds like a lofty goal, but a few small steps can make a big difference over time. Let’s start with some easy ways to recycle smarter.

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LOOK FOR 1’S AND 2’S ON PACKAGING

To see if a product can be placed in your recycling bin, look for the recycling symbol or Möbius Loop on the packaging. “If the loop has a number 1 or 2 on it, the item can be picked up through most curbside recycling programs,” shares Jezienicki. “Number 5 is collected in some areas, but you’ll need to check your local municipality to see what can be put in your bins. (You can find this information on your town or city's official website or on sites like Earth 911, which lists guides and the recycling locations nearest to you.)

CHOOSE METAL OR GLASS WHENEVER POSSIBLE

Many brands are starting to think beyond plastic. “I am encouraged to see more brands transition to using glass and metal, which are much more likely to be recycled, and are infinitely recyclable, as they don’t degrade with each go around like plastic does,” says Jezienicki. “And if they don’t get recycled, they are inert, so, at the very least, they don’t degrade into harmful microplastics.”

COCOKIND

CONSIDER THE SIZE OF EACH PRODUCT (AND ITS COMPONENTS)

When it comes to what’s recyclable or not, size matters. “Anything under two inches—think sprayers, caps, droppers and pumps—are often not recyclable,” explains Priscilla Tsai, the founder of Cocokind. “Sorting happens on a conveyor belt and items that can be recycled are typically pulled out, and smaller parts such as pumps or caps can literally fall through the cracks, so they are unlikely to be recycled on their own—especially when the plastic type is not known,” adds Jezienicki.So, when you’ve finished that bottle of brightening serum or cleanser, disassemble it into the parts that can be recycled (i.e., the plastic bottle or glass container itself) and the parts that need to be thrown away (the dropper cap or spray top). “The exception is when the caps are made out of the same recyclable material as the rest of the packaging,” Tsai adds. (FYI: This should be noted on the packaging itself or on the brand’s website.) “For example, the caps and tubes for our skincare sticks are made from the same material, so they can be recycled as one item.”

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WHAT CAN’T BE RECYCLED?

Unfortunately, there are some beauty products that simply can’t be recycled at this time. For example, items that come in pouches or squeezable tubes—like toothpaste, hand cream and sheet mask packets—can’t be recycled and should be tossed in the trash.Other non-recyclable materials that are commonly used in beauty packaging include anything with a mirror or magnet (i.e., most eyeshadow palettes), as well as makeup brushes and products that have high alcohol content (nail polish and polish remover), which the EPA considers to be household hazardous waste. “If you’re not sure about whether or not something is recyclable, or if something is really dirty, contaminated or flammable, I would say put it in the landfill garbage bin to be safe,” advises Jezienicki. Because if the product turns out to be unacceptable at the recycling facility, it can back up the entire process (which we’re told is a common issue) and end up in waste anyway.

IS THERE ANYTHING ELSE I NEED TO KNOW BEFORE I RECYCLE MY BEAUTY PRODUCTS?

Yes, you want to make sure you give everything a thorough clean before you put it into the recycling bin. Once you’ve completely used up a product, rinse out any leftover residue from the inside, so it doesn’t contaminate other recyclable materials in your bin. This can prevent it from being properly processed and repurposed. Ditto for any adhesives or stickers that are on the packaging. “I always recommend removing labels because a lot of the time the adhesive on the label is not recyclable,” says Tsai. We know this is a LOT of information being thrown your way, but before you get too overwhelmed, know this: every little bit helps. Start by making one small change at a time to avoid feeling discouraged. As Tiila Abbitt, the CEO and founder of Aether Beauty, a sustainable makeup company that launched the first zero-waste eye shadow palette, told us earlier this year: “This isn’t about perfection," says Abbitt. "We don’t need a few people creating a zero-waste lifestyle perfectly. We need millions of people trying their best, thinking more about their own footprint and making better choices with the goods they are purchasing, however imperfectly, to make a difference.” And on that note, here are some ways you can make your beauty routine more sustainable.

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1. Opt for refillable options wherever possible. Makeup brands like Kjaer Weiss have refillable packaging so most of the line—which includes cream blush, eyeshadow and bronzer—is housed in sturdy (and sleek) metal that can be refilled over and over again. Other notable brands with refillable options include by Humankind, which offers refills on shampoo, conditioner, deodorant, hand sanitizer and mouthwash, and Oui the People, whose sleek rose gold razor is initially an investment at 75 dollars, but offers a 10-pack of blade refills for 11 bucks thereafter. 2. Swap out single-use wipes and cotton rounds. Try reusable rounds and muslin cloths that you can easily toss in with your laundry instead of creating more waste. (We love these organic bamboo rounds from Jenny Pantinkin because they feel super soft against our skin and are anti-microbial.) 3. Buy less products. We know how tempting it is to want to try every new buzzy product on Instagram (been there, bought that), but we’re making a concerted effort to only buy products we need and only buy them once they’re finished. 4. Switch to bar soaps. 2020 is the year of less bottles and more bars. Lately we’re seeing a return to the good ol’ soap bar over bottles of body wash. Better yet, there are now bars for everything—from shampoo to conditioner to shaving cream and even body moisturizer. 5. Look into recycling programs. Earlier this month, Nordstrom partnered up with TerraCycle to create an in-store depository program called BeautyCycle which allows customers to bring their used products into any Nordstrom store. Nordstrom then sends your empties to TerraCycle, where they are cleaned and separated into metals, glass and plastics, before being recycled or repurposed into new materials. Some other programs to check out are Back to MAC, which gives customers a free MAC lipstick for every six makeup containers returned, and Lush’s 5 Pot Program, which rewards customers with a free face mask after they bring back five empty, clean Lush pots. (Returned pots are sent back to their suppliers in Canada, where they regrind and remold the pots again and again.) Last but not least, Terracycle also has a longstanding program with Garnier that allows you to ship your used personal care and beauty products (for free!). Once received, these products are recycled and remade into other products—or in some cases, used to build eco-friendly playgrounds and gardens across the U.S.

BeautyCycle Now At Nordstom!

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Beautycyle is here my friends!!! In case you haven’t heard, Nordstrom has launched their Beautycycle initiative! The goal is to help customers create a zero waste beauty routine! Drop off your empty beauty packaging in the Beautycycle bins at any Nordstrom! Their ambition is to recycle 100 tons of empty containers by 2025!! So awesome!! Upping my beauty game for the upcoming holidays with Chanel from Nordstrom!!! Have you tried Chanel’s CC cream? Or healthy glow foundation? Their shimmery liquid eyeshadow is subtle & PERFECT! Nordstrom is my go-to for all things makeup! Charlotte Tilbury & MAC are a couple more brands I love that I get from Nordstrom too! When you’re ready, take advantage of the Beautycylce benefits!! I’m grateful for the opportunities to help make recycling easier! This is a fantastic way to do our part and Nordstrom is making it convenient! Click any photo below to shop! So glad you’re here!! XO!!

Nordstrom Local Bolsters Its L.A. Presence

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Two more Nordstrom Local service hubs are opening soon in Los Angeles, which happens to be the retailer’s largest-volume metro area. The additions bring the Nordstrom Local count to five in L.A., and furthers the retailer’s evolving market strategy to bring greater conveniences to shoppers. The Nordstrom Local concept is designed to be a convenient service hub in neighborhoods where Nordstrom customers live and work, so trips to actual Nordstrom stores farther away can be avoided. Nordstrom Local provides such services as order pickups, returns, alterations, stylists and gift wrapping. It’s also a piece of the retailer’s overall market strategy to get closer to customers, get them more engaged, and provide faster deliveries and more seamless shopping experiences, channel to channel, such as enabling customers to pick up nordstrom.com, nordstromrack.com and HauteLook.com orders at Nordstrom Rack off-price stores. They’re not mini-versions of Nordstrom stores and there’s no merchandise displayed, aside from a handful of items in the back of the store by a touch-screen for online shopping, or what Nordstrom stylists have gathered to show clients coming in. The first Nordstrom Local opened on Melrose Avenue in L.A. three years ago. Subsequently, Nordstrom Locals opened in the Brentwood and downtown sections of L.A. Coming up in L.A., a 1,193-square-foot Nordstrom Local at 2043 Westcliff Drive in Newport Beach is opening on Nov. 6, and a 1,886-square-foot Nordstrom Local at 451 Manhattan Beach Boulevard in Manhattan Beach is opening in the coming months. There are also two Nordstrom Locals operating in New York City, in the West Village, at 13 Seventh Avenue between 11th and 12th Streets, and on the Upper East Side, at 1273 Third Avenue. Before the pandemic, the company’s executives said the plan was to roll out the local market strategy with Nordstrom Locals to other major markets, including Chicago, San Francisco, Miami and Dallas. The timing of that is unclear. “We don’t have anything to share about opening additional Nordstrom Local locations at this time, however our customers help us guide our journey and this is something we will continue to look at,” a Nordstrom spokeswoman told WWD.

“Opening Nordstrom Local service hubs in the Los Angeles area is part of the continuation of our market strategy in one of our largest markets to provide customers with greater access to merchandise selection and faster delivery while increasing convenience and connection through our services,” said Ken Worzel, the retailer’s chief operating officer. “Nordstrom Local customers who engage with our services at a Local including curbside pick-up, returns, alterations and styling spend more than two-and-a-half times compared to other customers.” In Los Angeles, the Seattle-based Nordstrom operates 14 full-line stores and 30 Rack stores in addition to the Nordstrom Local locations. The two new Nordstrom Locals in L.A. will provide: • Pickups from orders on nordstrom.com, nordstromrack.com and HauteLook.com. • Contactless curbside pickup. • Dropoff points for returns from Nordstrom, Nordstrom Rack, Haute Look, Trunk Club and other online retailers. • Alterations. • Stylists. • Gift wrapping. • Drop off for empty beauty packaging to be recycled for free with Nordstrom Beautycycle. • Drop off to donate “gently used” fashion. Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.

Nordstrom Expands Convenience For Los Angeles Customers With Two New Nordstrom Local Service Hubs

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Seattle, WA /PRNewswire/ - With the goal of being closer to customers to better serve them on their terms, leading fashion retailer Nordstrom is opening two additional Nordstrom Local service hubs in Newport Beach and Manhattan Beach. The 1,193 square foot Nordstrom Local Newport Beach (2043 Westcliff Drive) will open Friday, Nov. 6, and the 1,886 square foot Nordstrom Local Manhattan Beach (451 Manhattan Beach Blvd.) will open in the coming months. "Opening Nordstrom Local service hubs in the Los Angeles area is part of the continuation of our market strategy in one of our largest markets to provide customers with greater access to merchandise selection and faster delivery while increasing convenience and connection through our services," said Ken Worzel, chief operating officer at Nordstrom. "Nordstrom Local customers who engage with our services at a Local including curbside pick-up, returns, alterations and styling spend more than two-and-a-half times compared to other customers." At Nordstrom Local Newport Beach and Manhattan Beach customers will have access to the following services:

Order Pickup: Order it today from Nordstrom.com, NordstromRack.com or HauteLook.com and pick it up in your neighborhood.
Contactless Curbside Pickup: Place an order online and choose curbside pick-up. When you arrive at your Nordstrom Local, we'll bring your order out and place it in the trunk of your car.
Fast and Easy Returns: Dropoff your returns from Nordstrom, Nordstrom Rack, Haute Look, Trunk Club and other online retailers- we will take care of the rest.
Alterations: Get expert alterations on your purchases from Nordstrom, other retailers or items from your own closet. Need it fast? Enjoy same-day hems, sleeve shortening, sizing adjustments, simple repairs, and more. Our alterations experts will make sure you have the perfect fit.
Styling: Our expert stylists can help with everything from styling tips to helping advise on a complete wardrobe refresh at no cost to you.
Gift wrapping: Leave the wrapping to us! In addition to complimentary signature silver boxes, Nordstrom Local offers complimentary gift-wrapping for all Nordstrom purchases.
- Gift-wrapped items can also be picked up in-store or via Curbside Pickup. Plus, our gift wrap is 100% recyclable. Non-Nordstrom purchases can be wrapped for $8 per package.
- BEAUTYCYCLE: Bring in your empty beauty packaging to be recycled for free with Nordstrom BEAUTYCYCLE.
- Clothing donation drop-off: In support of Nordstrom's commitment to local communities, bring in your gently used fashion for drop-off at our donation box, which will be distributed to a local non-profit.
These two newest Nordstrom Local locations mark the fourth and fifth service hubs in the Los Angeles area, which include Melrose, Brentwood and Downtown Los Angeles. There are also Nordstrom Local's in New York City on the Upper East Side and in the West Village. In addition to these new Nordstrom Locals, Nordstrom also expanded its services and fulfillment solutions for customers in Los Angeles to better serve them on their terms, serving as a unique point of differentiation including:
- Customers can now pick-up Nordstrom.com, NordstromRack.com and HauteLook.com orders at any Nordstrom Rack store.
- Southern California customers can digitally shop across all the stores in their area and pick-up their purchases at the store of their choosing the next day, giving customers four times greater product selection.
- - Starting Nov. 5, Nordstrom cardmembers in Southern California are eligible for free two-day home delivery.
  - Later this year, customers will be able to pick up their U.S. NordstromRack.com and HauteLook.com orders at their nearest Nordstrom and Nordstrom Local.
  - Los Angeles is one of Nordstrom's largest markets with 14 full-line stores, 30 Rack stores and soon to be five Locals with the addition of these two new locations.
  About Nordstrom Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 355 stores in 40 states, including 100 full-line stores in the United States and Canada; 248 Nordstrom Rack stores; two clearance stores; and five Nordstrom Local service hubs. Additionally, customers are served online through Nordstrom.com, Nordstrom.ca, Nordstromrack.com, HauteLook.com and TrunkClub.com. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.

2 new Nordstrom Local service hubs set to open in Los Angeles

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Nordstrom announced it has found two new locations for Nordstrom Local hubs in the Los Angeles area. The retailer said that these service hubs will allow it to better serve its customers in ways that add convenience to their experience. A Nordstrom Local at Newport Beach will open on November 6, and one at Manhattan Beach will follow in the coming months. Each location will take up more than 1,100 feet of retail space. The company currently operates five of these Local service hubs - two in New York City and three in Los Angeles. Intended as a place to provide shoppers added convenience rather than a standalone store, Nordstrom Local offers options for online order pickup and returns, express clothing alterations and other services. The two new Los Angeles locations will both also offer contactless curbside pickup, styling, gift wrapping, Beautycycle package recycling and clothing donation drop-off. "Opening Nordstrom Local service hubs in the Los Angeles area is part of the continuation of our market strategy in one of our largest markets to provide customers with greater access to merchandise selection and faster delivery while increasing convenience and connection through our services," the company's chief operating officer, Ken Worzel, said in a press release. "Nordstrom Local customers who engage with our services at a Local including curbside pick-up, returns, alterations and styling spend more than two-and-a-half times compared to other customers."

Fall Beauty Faves with Nordstrom

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Hi friends and happy Thursday! I hope you’ve had a great week! Truth be told, this week has been a little frantic and busy, so I am honestly looking forward to a little downtime this weekend. Do you feel me? Sometimes, I swear the 4 day weeks (My kids were home Monday) are busier! I am so excited to be back partnering with Nordstrom today to share some of my recent and tried and true beauty favorites! Nordstrom is always one of my favorite one stop shops for the whole family. I have shopped at Nordstrom since I was a kid, so it’s always the first place I head when looking for pretty much anything and everything that we need. I get a lot of my hair and makeup products at Nordstrom because they have such a huge selection. The Dyson Airwrap is a recent favorite and Reagan and I are both loving it. Not only does it dry your hair, but it has curling capability, too! It’s perfection! Even easy enough for a 9 year old to do herself, which I love! I have added some other fun things to my beauty routine that I am excited to share with you in today’s post! Plus, there is an awesome new concept that Nordstrom just launched in all stores that I want to tell you about because I thought it was such a neat concept! It’s called Beautycycle. The goal is to help our customers create a zero waste Beauty routine! Any empty packaging that can’t go into your regular curbside bin can be dropped off in the Beautycycle bins in the beauty department at every Nordstrom and Nordstrom Local location in the U.S.- this is everything from pump and spray bottles to mascara tubes! Nordstrom is hoping to recycle 100 tons of empty beauty containers by 2025! I am loving this new concept and what a great way to make it easy for people to recycle! Speaking of products, today I am going to walk you through a few Nordstrom holiday beauty sets that I am loving and a few new to me and tried and true products in my daily routine! Take a peek!

Nordstrom Fall Beauty Faves

Fall Beauty by popular Houston beauty blog, Fancy Ashley: image of a woman sitting on her bathroom vanity and wearing a Burnout Stripe Sweatshirt VINTAGE HAVANA and Burnout Stripe Joggers VINTAGE HAVANA.

SWEATSHIRT (medium) // JOGGERS (medium)

KOPARI DEODORANT // LIVING PROOF FLEX HAIRSPRAY // DETOX DRY SHAMPOO // TRIPLE SEC TEXTURE SPRAY // LIVING PROOF DRY VOLUME BLAST TEXTURE SPRAY NARS ORGASM SET // NARS CLIMAX EXTREME MASCARA // THE BEST LASH CURLER // CLEAN BEAUTY POWDER SPF // SLEEP OIL TANNING DROPS

NARS ORGASM HOLIDAY SET // SWEATSHIRT (medium) // JOGGERS (medium) // HEADBAND

NORDSTROM WANTS TO END THE WASTE PROBLEM IN THE BEAUTY INDUSTRY

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The retailer has partnered with TerraCycle to create BeautyCycle, an in-store depository that will ensure your empties actually get recycled.

MY NORDSTROM BEAUTY FAVORITES!

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I am so excited to be partnering with Nordstrom to show you some of my favorite beauty products! Nordstrom is my first stop to discover new products and replenish old standbys. Shop my beauty look today and some of my all time favorites!! My look today I used…

Clé de Peau Beauté, Swan Lake Holiday Collection Eye Color Quad, buy here.
Kosas, Tinted Face Oil Foundation, buy here.
Charlotte Tilbury, Hot Lips 2 Lipstick, buy here.
Malin+Goetz, Vitamin E Moisturizer, buy here.
Herbivore Botanicals, Prism Exfoliating Glow Serum, buy here.
Tata Harper, Elixir Vitae Eye Serum, buy here.
Jo Malone London, Jasmine Sambac & Marigold Cologne Intense, buy here.
Oribe, Dry Texturizing Spray, buy here.

I wanted to do something fun but still natural and light! Also, something AMAZING is Nordstrom has partnered with Terra Cycle to launch Beautycycle, which is helping me reach my goal of having a zero waste beauty routine. I am always looking for ways to reduce my carbon footprint, and now you can drop off empty packaging in the newly launched Beautycycle bins at every Nordstrom and Nordstrom local location in the US. This includes everything from pump and spray bottles to your mascara tubes! Terra Cycle recycles everything, so that the materials can be used to make new products – everything from watering cans to park benches! What are your favorite products from Nordstrom?!