2018年11月6日，科颜氏与泰瑞环保在中国进博会上正式启动在中国的“空瓶回收计划”项目，当日，科颜氏中国品牌总经理李琳女士、泰瑞环保亚太区总经理Eric Kawabata先生共同见证这一全新公益项目的盛大启幕。
On November 6, 2018, Kiehl’s and TerraCycle launched “Made Better” recycling program at China International Import Expo. General Manager of Kiehl’s China Ms. Li Lin and General Manager of TerraCycle Asia Pacific Mr. Eric Kawabata witnessed the grand opening of this new welfare program.
据介绍，欧莱雅中国旗下品牌科颜氏将与泰瑞环保进行签约仪式，正式启动其在中国的“空瓶回收计划”项目。科颜氏将在线下门店设立回收箱，积极鼓励消费者践行环保力量。
According to reports, Kiehl’s will sign a contract with TerraCycle under the name of L’Oreal China Group to officially launch its "Made Better" recycling project in China. Kiehl’s will set up collection boxes in stores to actively encourage consumers to practice environmental protection.
The company TerraCycle, for example, has devised ways of collecting waste like ocean plastics, cigarette butts, chewing gum and even dirty diapers, and then processing it so it can have a new life.
日本ロレアル様が最も優れた環境・社会活動を推進する企業に送られる「ベストCSR賞2017」を受賞しました。
記事によると、テラサイクルと恊働で取り組みを行っている、スキンケアブランド 「キールズ（
Kiehl's）」の全店舗内で使用済み容器の回収活動が、リサイクルを通じて消費者に付加価値のある新たな製品やサービスを利用している点として、評価されたようです。
“One man’s trash is another man’s treasure,” as the saying goes. For TerraCycle founder Tom Szaky, it was more than a saying—it was also his business plan. Founded in 2003, TerraCycle takes your garbage—everything and anything you could throw away or recycle—and transforms it into consumer products like cutting boards, reusable grocery bags, and even yard fencing.
“One man’s trash is another man’s treasure,” as the saying goes. For TerraCycle founder Tom Szaky, it was more than a saying—it was also his business plan. Founded in 2003, TerraCycle takes your garbage—everything and anything you could throw away or recycle—and transforms it into consumer products like cutting boards, reusable grocery bags, and even yard fencing.
Consumers are now able to return their empty bottles. tubes and other containers to any Kiehl's freestanding store in the U.S., so that they may be sent to TerraCycle weekly and recycled into new products.
Makeup and beauty products might bring out your eyes or add some style to your hair, but the only addition to the environment is more packaging waste. And considering the top 100 personal care, beauty and cosmetic product companies sold an astonishing $195 billion worth of products in 2011.
TerraCycle has been collaborating with some brands to fulfill their eco-conscious missions, which has resulted in saving billions of used packages from ending up in landfills
As part of the Recycle & Be Rewarded program, Kiehl’s sends shipments of their collected product containers to TerraCycle on a weekly basis, where they are then recycled into new products
