TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

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U Updates Formulations, Brand Logo and Encourages All Athletes to “GU FOR IT”

GU has also entered into an ambitious recycling program with TerraCycle®, making every single serve packet of gel, drink mix and chews recyclable. “As manufacturers of performance nutrition, there is nothing more deflating than seeing spent gel packets on the road or trail during a run or ride,” said Chamberlain. “While we still need to encourage athletes to stash their trash, we are excited and proud to offer our community a way to recycle our packaging and reduce our and their impacts on the beautiful places we play.”

U Updates Formulations, Brand Logo and Encourages All Athletes to “GU FOR IT”

GU Energy Labs, the pioneer and-leading brand of energy gels today, announced a revamp of its brand to reflect its mission of assisting, educating and inspiring people to reach their highest athletic potential through an integrated nutrition system of Hydration, Energy and Recovery. GU has also entered into an ambitious recycling program with TerraCycle®, making every single serve packet of gel, drink mix and chews recyclable. “As manufacturers of performance nutrition, there is nothing more deflating than seeing spent gel packets on the road or trail during a run or ride,” said Chamberlain. “While we still need to encourage athletes to stash their trash, we are excited and proud to offer our community a way to recycle our packaging and reduce our and their impacts on the beautiful places we play.”

Help Cheshire's Manson Youth Institution Win a New Playground

Does your school need a new playground? If they are a participant of TerraCycle’s Colgate® Oral Care Brigade,™ they can receive votes for the Recycled Playground Challenge - an initiative to help encourage good oral hygiene and recycling among students and consumers. Beginning now through June 13, schools in Connecticut and five other states have a chance to win a new playground made completely of recycled oral care materials.