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100,000 Bags of Pet Food Recycled Through Partnership with TerraCycle

SEATTLE (Waste Advantage): The pet food industry has been making strides toward a more sustainable future, and helping lead the charge is Wellness® Natural Pet Food. The brand announced today that it has recycled 100,000 bags of pet food through its free recycling program with TerraCycle®. The milestone comes just as the country gears up to celebrate America Recycles Day on Nov. 15.

Verify then Trust

Considering packaging at the beginning of product development is an idea that would appeal to TerraCycle. Unfortunately, explained TerraCycle’s Anthony Rossi, during the past 70 years, producers reduced the weight of the package, and in the process recycling rates have crashed. “We shouldn’t ask, ‘Can we recycle it,’ we should ask, ‘Would you want to recycle it?’” explained Rossi.

Wellness Natural Pet Food Achieves Recycling Milestone

TerraCycle's Wellness Natural Pet Food Recycling Program allows any Wellness Complete Health, Wellness CORE and Holistic Select flexible plastic pet food packaging to be collected at participating retailers and other community locations. Once collected, the pet food packaging is shredded and formed into plastic pellets that can be remolded to make new recycled products—everything from lawn chairs to playground equipment.