ACT Whitsundays is a small local charity group that has been working with TerraCycle, a "global leader in recycling". Collection bins would be deposited at libraries in the Whitsundays and then be collected by ACT Whitsundays and for-warded to TerraCycle for recycling.

Tom Szaky’s company TerraCycle may be turning over millions of dollars a year, but cash is not the only thing the business is turning over. It also turns over waste – from coffee capsules to dirty diapers.

TerraCycle's founder and CEO, Tom Szaky, appeared on Sydney radio station Eastside FM's Friday Drive show to talk all things TerraCycle. Select the show from Friday July 1 and scroll to the 82:45 mark to hear Tom speak.

Experts at the Sustainable Brands Event 2016 in Sydney discussed how businesses need to rethink their marketing message to consumers and why the language some businesses adopt might not be working. CEO of eco-capitalist and upcycling company TerraCycle, Tom Szaky, said there is a big difference in what businesses think consumers value and what consumers actually understand.

Full credit to L’Oreal for joining forces with TerraCycle a global recycling expert to find new ways to recycle packaging that currently goes to landfill. Initiatives like the launch of the Beauty Products Recycling Program across L’Oreal brands Garnier, L’Oreal Paris and Maybelline encourage consumers to change their habits, to collect their empty beauty products at home and send them to TerraCycle to be recycled, with L’Oreal Australian covering the costs of the program – brilliant!

On Thursday L'Oréal Australia launched a program in partnership with TerraCycle which gives Australian consumers the option of recycling their beauty and personal care packaging by offering a free collection and recycling service.

CEO of eco-capitalist and upcycling company TerraCycle, Tom Szaky, said there is a big difference in what businesses think consumers value and what consumers actually understand. “Things like how a product is made usually gets undervalued by consumers," he explained. "You need to find out what your consumers value – and it may not be the first thing you initially have on your list."