Global beauty company, L’Oreal have teamed up with recycling company TerraCycle to give your used beauty and personal care products a whole new lease on life through the free recycling program.
L’Oreal Australia partners with US company TerraCycle and ups their sustainability credentials with the launch of their new recycling service through which customers can send their cosmetic products via post to be properly recycled in a facility.
Cosmetics company L'Oréal Australia has developed an initiative labelled Beauty Products Recycling Program which offers consumers free collection and recycling of used product packaging.
Like many business ideas, TerraCycle had humble beginnings. Tom Szaky’s friend discovered that worm refuse was great for plants, which led Szaky, then 19, to create a sustainable fertiliser business with used plastic bottles in 2001. He even managed to get Coca-cola’s permission to use its patented bottle.
The other day, I was clearing out out-of-date and half-finished products from my two groaning beauty cabinets to clear a way for incoming, and wondering how on earth I was going to bribe the garbos to take it.
Then I heard about
TerraCycle. This company has joined with
L'Oreal Australia to create a free recycling solution for all used beauty products, called the Beauty Products Recycling Program.
Recycling your used beauty products just got a whole lot easier thanks to a new partnership between global beauty icon L’Oreal Paris and recycling company TerraCycle.
L’Oréal Australia and
TerraCycle have partnered on a new recycling program, providing Australian consumers with the reassurance that all the beauty and personal care packaging they collect at home will not go into landfill.
BEAUTY is big business but can be a big, bad business - something L'Oreal Australia is trying to change with New York company TerraCycle.
