Many people have a very clear idea of what "recyclable" looks like, and many products are helpfully marked with the symbol of three arrows in perpetual triangular circulation. The meaning is clear — once used, recyclable products can be reused almost infinitely. But what of the non-recyclables? Do they, too, have purpose, or are they fated for the landfill, never to be used again? That's where TerraCycle comes in. On the Mary Baldwin campus, it is proving to be a force to be reckoned with. A small, up-and-coming company founded in 2001, TerraCycle makes use of products that are often challenging to recycle. From ink cartridges to digital cameras, Scotch Tape to candy wrappers, TerraCycle's eco-friendly approach takes several of these products to create items like all-purpose cleaners (made from soda bottles), bike pouches (made from energy bar wrappers), and backpacks (made from cookie wrappers). It is a creative approach that is environmentally friendly, efficient, and economical, shrinking the amount of trash sent into landfills in a way that has people paying attention.