From its humble beginnings selling worm-poop fertilizer, this New Jersey product manufacturer upcycles retail trash into retail treasure. Each and every product on this earth has a life span,” said Tom Szaky, CEO and vice president of licensing and product development at TerraCycle, Inc. “The end-of-life reality of a bag of potato chips is that the food ends up in the toilet and the bag ends up in the garbage. Same with a pen; you buy a pen, the ink runs out. The only difference is, some products can be recycled easily and others not so easily.”