TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Raglan Coconut Yoghurt teams up with TerraCycle

To coincide with the launch of its new ‘Little Yoghi’ range of coconut yoghurt pouches, Raglan Coconut Yoghurt has joined up with recycling pioneers TerraCycle to make the pouches nationally recyclable in New Zealand. Through the Little Yoghi Recycling Programme, New Zealanders simply collect pouches at home, work, school, or at their playgroup, and freepost them to TerraCycle in any used box. The pouch materials are then pelletised and can be used to make plastic goods such as park benches, watering cans and waste bins. Raglan Coconut Yoghurt has always endeavoured to use recyclable materials in the packaging for its full-size ‘Yoghi’ products. But when the Raglan-based coconut yoghurt brand launched the lunchbox-friendly Little Yoghis, the team realised they needed to find a sustainable solution for used pouches. “We’re very conscious of health and the environment, and this is reflected through our healthy, fresh products, our community sponsorships, and, of course, our focus on recycling,” says Tesh Randall, co-founder, Raglan Coconut Yoghurt. “As soon as we decided to launch the Little Yoghis, we knew we had to offer our customers an environmentally-friendly disposal option!” Although increasingly popular with food manufacturers and consumers alike, most pouch packaging is not yet recyclable through standard New Zealand council services. Jean Bailliard, General Manager for TerraCycle Australia and New Zealand, says the new nationwide recycling programme benefits not only the environment, but the community as well. “TerraCycle recycles the ‘unrecyclable’ – we look at waste solutions for items that are deemed difficult to recycle, such as yoghurt pouches,” he says. “Our recycling programmes are free to participate in and very user-friendly, and they also allow collectors to raise money for their local school or favourite charity.” Collectors will be awarded with two cents for every pouch they collect, and once they’ve collected $10 across any of TerraCycle’s programmes, they can donate the funds to their favourite charity or school. Visit www.terracycle.co.nz/little-yoghi to sign up and obtain further information on the programme. TerraCycle has already kept more than four billion pieces of food and beverage packaging and other waste from going to the landfill, and with its partners, donated over $15 million to charity and schools through its various programmes. TerraCycle is currently creating solutions for other difficult to recycle, but widely discarded, waste streams such as cigarettes and used chewing gum. About Raglan Coconut Yoghurt Raglan Coconut Yoghurt is a Raglan, New Zealand-based brand that has become a familiar favourite in the coconut yoghurt market. Its yoghurts are full of probiotics, free from dairy, gluten, refined sugar, preservatives, nuts, gums and GMOs, and are paleo and beegan. Plus, they’re 100% locally produced in Raglan using honey from local beehives around Mt Karioi. Both Raglan Coconut Yoghurt’s full-size Yoghi products and Little Yoghi pouches come in varieties such as Natural Greek-Style, Mango & Turmeric and Blackcurrant & Heilala Vanilla, as well as a new Banana flavoured Little Yoghi. About TerraCycle TerraCycle, Inc. is an international recycling organisation that engages the community to collect ‘unrecyclable’ and difficult-to-recycle packaging and products, and turns them into innovative eco products. Founded in 2001, TerraCycle is the world’s leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle works with over 110 of the world’s largest consumer goods brands to collect 75 different waste streams, including coffee capsules, toothbrushes, chewing gum and even cigarette waste. TerraCycle operates in 20 countries and has over 60 million people participating globally in its programmes to collect waste. Internationally TerraCycle has diverted almost 5 billion units of waste from landfill and paid over $15 million to charities and schools.

Raglan Coconut Yoghurt joins TerraCycle to recycle its Little Yoghis

To coincide with the launch of its new ‘Little Yoghi’ range of coconut yoghurt pouches, Raglan Coconut Yoghurt has joined up with recycling pioneers TerraCycle to make the pouches nationally recyclable in New Zealand. Through the Little Yoghi Recycling Programme, New Zealanders simply collect pouches at home, work, school, or at their playgroup, and freepost them to TerraCycle in any used box. The pouch materials are then pelletised and can be used to make plastic goods such as park benches, watering cans and waste bins. Raglan Coconut Yoghurt has always endeavoured to use recyclable materials in the packaging for its full-size ‘Yoghi’ products. But when the Raglan-based coconut yoghurt brand launched the lunchbox-friendly Little Yoghis, the team realised they needed to find a sustainable solution for used pouches. "We’re very conscious of health and the environment, and this is reflected through our healthy, fresh products, our community sponsorships, and, of course, our focus on recycling," says Tesh Randall, co-founder, Raglan Coconut Yoghurt. "As soon as we decided to launch the Little Yoghis, we knew we had to offer our customers an environmentally-friendly disposal option!" Although increasingly popular with food manufacturers and consumers alike, most pouch packaging is not yet recyclable through standard New Zealand council services. Jean Bailliard, General Manager for TerraCycle Australia and New Zealand, says the new nationwide recycling programme benefits not only the environment, but the community as well. "TerraCycle recycles the ‘unrecyclable’ - we look at waste solutions for items that are deemed difficult to recycle, such as yoghurt pouches," he says. "Our recycling programmes are free to participate in and very user-friendly, and they also allow collectors to raise money for their local school or favourite charity." Collectors will be awarded with two cents for every pouch they collect, and once they’ve collected $10 across any of TerraCycle’s programmes, they can donate the funds to their favourite charity or school. Visit www.terracycle.co.nz/little-yoghi to sign up and obtain further information on the programme. TerraCycle has already kept more than four billion pieces of food and beverage packaging and other waste from going to the landfill, and with its partners, donated over $15 million to charity and schools through its various programmes. TerraCycle is currently creating solutions for other difficult to recycle, but widely discarded, waste streams such as cigarettes and used chewing gum.

Raglan Coconut Yoghurt teams up with TerraCycle to recycle its Little Yoghis

To coincide with the launch of its new ‘Little Yoghi’ range of coconut yoghurt pouches, Raglan Coconut Yoghurt has joined up with recycling pioneers TerraCycle to make the pouches nationally recyclable in New Zealand. Through the Little Yoghi Recycling Programme, New Zealanders simply collect pouches at home, work, school, or at their playgroup, and freepost them to TerraCycle in any used box. The pouch materials are then pelletised and can be used to make plastic goods such as park benches, watering cans and waste bins. Raglan Coconut Yoghurt has always endeavoured to use recyclable materials in the packaging for its full-size ‘Yoghi’ products. But when the Raglan-based coconut yoghurt brand launched the lunchbox-friendly Little Yoghis, the team realised they needed to find a sustainable solution for used pouches. “We’re very conscious of health and the environment, and this is reflected through our healthy, fresh products, our community sponsorships, and, of course, our focus on recycling,” says Tesh Randall, co-founder, Raglan Coconut Yoghurt. “As soon as we decided to launch the Little Yoghis, we knew we had to offer our customers an environmentally-friendly disposal option!” Although increasingly popular with food manufacturers and consumers alike, most pouch packaging is not yet recyclable through standard New Zealand council services. Jean Bailliard, General Manager for TerraCycle Australia and New Zealand, says the new nationwide recycling programme benefits not only the environment, but the community as well. “TerraCycle recycles the ‘unrecyclable’ – we look at waste solutions for items that are deemed difficult to recycle, such as yoghurt pouches,” he says. “Our recycling programmes are free to participate in and very user-friendly, and they also allow collectors to raise money for their local school or favourite charity.”

Raglan Coconut Yoghurt teams up with TerraCycle

To coincide with the launch of its new ‘Little Yoghi’ range of coconut yoghurt pouches, Raglan Coconut Yoghurt has joined up with recycling pioneers TerraCycle to make the pouches nationally recyclable in New Zealand. Through the Little Yoghi Recycling Programme, New Zealanders simply collect pouches at home, work, school, or at their playgroup, and freepost them to TerraCycle in any used box. The pouch materials are then pelletised and can be used to make plastic goods such as park benches, watering cans and waste bins. Raglan Coconut Yoghurt has always endeavoured to use recyclable materials in the packaging for its full-size ‘Yoghi’ products. But when the Raglan-based coconut yoghurt brand launched the lunchbox-friendly Little Yoghis, the team realised they needed to find a sustainable solution for used pouches.
“We’re very conscious of health and the environment, and this is reflected through our healthy, fresh products, our community sponsorships, and, of course, our focus on recycling,” says Tesh Randall, co-founder, Raglan Coconut Yoghurt. “As soon as we decided to launch the Little Yoghis, we knew we had to offer our customers an environmentally-friendly disposal option!”
Although increasingly popular with food manufacturers and consumers alike, most pouch packaging is not yet recyclable through standard New Zealand council services. Jean Bailliard, General Manager for TerraCycle Australia and New Zealand, says the new nationwide recycling programme benefits not only the environment, but the community as well. “TerraCycle recycles the ‘unrecyclable’ – we look at waste solutions for items that are deemed difficult to recycle, such as yoghurt pouches,” he says. “Our recycling programmes are free to participate in and very user-friendly, and they also allow collectors to raise money for their local school or favourite charity.” Collectors will be awarded with two cents for every pouch they collect, and once they’ve collected $10 across any of TerraCycle’s programmes, they can donate the funds to their favourite charity or school. Visit www.terracycle.co.nz/little-yoghi to sign up and obtain further information on the programme. TerraCycle has already kept more than four billion pieces of food and beverage packaging and other waste from going to the landfill, and with its partners, donated over $15 million to charity and schools through its various programmes. TerraCycle is currently creating solutions for other difficult to recycle, but widely discarded, waste streams such as cigarettes and used chewing gum. About Raglan Coconut Yoghurt Raglan Coconut Yoghurt is a Raglan, New Zealand-based brand that has become a familiar favourite in the coconut yoghurt market. Its yoghurts are full of probiotics, free from dairy, gluten, refined sugar, preservatives, nuts, gums and GMOs, and are paleo and beegan. Plus, they’re 100% locally produced in Raglan using honey from local beehives around Mt Karioi. Both Raglan Coconut Yoghurt’s full-size Yoghi products and Little Yoghi pouches come in varieties such as Natural Greek-Style, Mango & Turmeric and Blackcurrant & Heilala Vanilla, as well as a new Banana flavoured Little Yoghi. About TerraCycle TerraCycle, Inc. is an international recycling organisation that engages the community to collect ‘unrecyclable’ and difficult-to-recycle packaging and products, and turns them into innovative eco products. Founded in 2001, TerraCycle is the world’s leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle works with over 110 of the world’s largest consumer goods brands to collect 75 different waste streams, including coffee capsules, toothbrushes, chewing gum and even cigarette waste. TerraCycle operates in 20 countries and has over 60 million people participating globally in its programmes to collect waste. Internationally TerraCycle has diverted almost 5 billion units of waste from landfill and paid over $15 million to charities and schools.

Raglan Coconut Yoghurt teams up with TerraCycle

To coincide with the launch of its new Little Yoghi range of coconut yoghurt pouches, Raglan Coconut Yoghurt has joined up with recycling pioneers TerraCycle to make the pouches nationally recyclable in New Zealand.Raglan Coconut Yoghurt teams up with TerraCycle to recycle its Little Yoghis To coincide with the launch of its new ‘Little Yoghi’ range of coconut yoghurt pouches, Raglan Coconut Yoghurt has joined up with recycling pioneers TerraCycle to make the pouches nationally recyclable in New Zealand. Through the Little Yoghi Recycling Programme, New Zealanders simply collect pouches at home, work, school, or at their playgroup, and freepost them to TerraCycle in any used box. The pouch materials are then pelletised and can be used to make plastic goods such as park benches, watering cans and waste bins. Raglan Coconut Yoghurt has always endeavoured to use recyclable materials in the packaging for its full-size ‘Yoghi’ products. But when the Raglan-based coconut yoghurt brand launched the lunchbox-friendly Little Yoghis, the team realised they needed to find a sustainable solution for used pouches. “We’re very conscious of health and the environment, and this is reflected through our healthy, fresh products, our community sponsorships, and, of course, our focus on recycling,” says Tesh Randall, co-founder, Raglan Coconut Yoghurt. “As soon as we decided to launch the Little Yoghis, we knew we had to offer our customers an environmentally-friendly disposal option!” Although increasingly popular with food manufacturers and consumers alike, most pouch packaging is not yet recyclable through standard New Zealand council services. Jean Bailliard, General Manager for TerraCycle Australia and New Zealand, says the new nationwide recycling programme benefits not only the environment, but the community as well. “TerraCycle recycles the ‘unrecyclable’ – we look at waste solutions for items that are deemed difficult to recycle, such as yoghurt pouches,” he says. “Our recycling programmes are free to participate in and very user-friendly, and they also allow collectors to raise money for their local school or favourite charity.” Collectors will be awarded with two cents for every pouch they collect, and once they’ve collected $10 across any of TerraCycle’s programmes, they can donate the funds to their favourite charity or school. Visit www.terracycle.co.nz/little-yoghi to sign up and obtain further information on the programme. TerraCycle has already kept more than four billion pieces of food and beverage packaging and other waste from going to the landfill, and with its partners, donated over $15 million to charity and schools through its various programmes. TerraCycle is currently creating solutions for other difficult to recycle, but widely discarded, waste streams such as cigarettes and used chewing gum. About Raglan Coconut Yoghurt Raglan Coconut Yoghurt is a Raglan, New Zealand-based brand that has become a familiar favourite in the coconut yoghurt market. Its yoghurts are full of probiotics, free from dairy, gluten, refined sugar, preservatives, nuts, gums and GMOs, and are paleo and beegan. Plus, they’re 100% locally produced in Raglan using honey from local beehives around Mt Karioi. Both Raglan Coconut Yoghurt’s full-size Yoghi products and Little Yoghi pouches come in varieties such as Natural Greek-Style, Mango & Turmeric and Blackcurrant & Heilala Vanilla, as well as a new Banana flavoured Little Yoghi. About TerraCycle TerraCycle, Inc. is an international recycling organisation that engages the community to collect ‘unrecyclable’ and difficult-to-recycle packaging and products, and turns them into innovative eco products. Founded in 2001, TerraCycle is the world’s leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle works with over 110 of the world’s largest consumer goods brands to collect 75 different waste streams, including coffee capsules, toothbrushes, chewing gum and even cigarette waste. TerraCycle operates in 20 countries and has over 60 million people participating globally in its programmes to collect waste. Internationally TerraCycle has diverted almost 5 billion units of waste from landfill and paid over $15 million to charities and schools.

Using Social Media To Engage Volunteers Around Social Issues

Consumers increasingly report a willingness to pay a premium for companies dedicated to sustainable causes, but they haven’t been as willing to pay it forward with more of their time. Despite an increased awareness of the need for more resources placed toward corporate social responsibility (CSR) initiatives and social action, the challenge for the consumer (and volunteer managers) has long been a question of what they can do for sustainability, rather than showing what sustainability can do for them. To engage volunteers in a successful way, volunteer managers and organizers must effectively communicate an alignment with the volunteer’s personal values. When it comes to communicating an alignment with personal values, it doesn’t get more personal than on social media. Today, two-thirds of millennials — the most technologically inclined generation in history — use social media to engage around CSR issues. For advocacy groups and nonprofits, social media is an invaluable tool for reaching conscious consumers (including the more than nine-in-10 millennials reporting a willingness to switch brands to one associated with a cause) with targeted, effective calls-to-action. For example, AmeriCorps VISTA (Volunteers in Service to America) is a group on a mission to build the capacity of organizations working to alleviate poverty. Using social media, VISTA members have the opportunity to communicate the parameters of their respective programs, as well as provide real-life examples of their community impact to inform and recruit potential volunteers. This is done particularly well on the AmeriCorps VISTA Tumblr, which features engaging, visual photo and text posts that are short, to the point and have high visibility; the microblogging platform had 332.8 million blog accounts as of January 2017, 69 percent of whom are Millennials. At my company, TerraCycle, we too have continually seen the value social media can bring to our partners’, and our own, sustainability and activism efforts. Schneiders® Lunchmate®, a TerraCycle Canada program partner, is using social media to increase recycling collections and signups for its free, national recycling program by pushing out its new sign up promotion and a first shipment promotion online. Strategic cross-promotion via both the TerraCycle and Schnieders social media platforms communicates how easy it is to sign up and recycle through the program, and that participants have an opportunity to earn money for charity, incentivizing participation and adding value. Standard marketing says that practical, emotional, and social benefits are types of values consumers look for when buying a product. Similar principles apply to “selling” a cause. Where matters of time, money, and energy can be deterrents to getting involved through volunteerism, consumers must see activism as important, accessible, and relevant to their lives. Social media puts social responsibility and its benefits in the palm of our hand (often literally), and is a powerful tool in its ability to tell a story and allow consumers to see themselves as being a part of it. When leveraged strategically by identifying top priorities in your organization and communicating directly with stewards for social good, the value of volunteers will be made clear to the people you are trying to reach: the volunteers themselves.