Traditional body washes can move aside – natural alternatives are where it’s at. While once commonly cast aside due to not seeming as effective as your standard cleansers, the science and innovation behind natural body washes has matured in recent years. Natural body washes are just as effective as their traditional counterparts (if not more), and are also typically kinder to the skin, thanks to the gentle yet powerful nature of plant-based surfactants. They’re also free of unnecessary fillers, preservatives, synthetic ingredients, and other toxins that can do harm to not just our skin, but also the planet. These formulas rely on the power of nature, which already has the ingredients we need for healthy skin. If you’re looking to upgrade your bathing routine, we’ve put together a list of the absolute best natural body washes for men, with options for all budgets and a variety of skin concerns.

1. Blu Atlas Body Wash

Blu Atlas crafts natural, science-backed personal care products for men, and the company’s Body Wash does not disappoint. This all natural cleanser is expertly formulated to nourish and calm while effectively cleansing away dirt, sweat, and other debris that collects on the skin throughout the day. Antioxidant-rich green tea extract soothes the skin while providing anti-inflammatory benefits, while aloe leaf (which is rich in vitamins A, C, and E) moisturizes and nourishes. The body wash also contains shea butter glycerides, which gives dry skin the moisture that it needs, as well as sugar cane extract, which naturally exfoliates while hydrating the skin. The Blu Atlas Body Wash (along with all other Blu Atlas products) is free of parabens, phthalates, and sulfates, so you can be confident that the formula is safe for your skin and overall health.

2. Grown Alchemist Body Cleanser

This chamomile and bergamot-scented body wash from Grown Alchemist gently cleanses and refreshes the skin without stripping it of its natural moisture or causing any dryness. Grown Alchemist formulas use the power of natural ingredients to support the body’s own repair and regenerative process. This body wash is packed with nutrient-rich oils that nourish, tone, fight signs of aging, and minimize blemishes. The Grown Alchemist Body Cleanser contains ingredients like tangerine peel oil, which conditions and tones the skin while fighting against dryness and flakiness, as well as rosehip fruit, macadamia seed, and jojoba seed oils, which smooth and soften. The vegan and cruelty-free formula is free of artificial fragrances and colors, lauryl sulfates, and petrochemicals.

3. Jack Black All-Over Wash for Face, Hair & Body

This multi-purpose cleanser from Jack Black is the perfect choice for the man who is all about efficiency in his personal care routine. This fresh wash (which is lightly scented with botanicals) cleanses away dirt and grime from the body, face, and hair without causing any dryness. Star ingredients in this multi-tasking cleanser include jojoba protein and panthenol, which moisturize and soften the skin and hair. Cocamidopropyl Betaine – a natural coconut-derived surfactant – cleanses, while nutrient-rich sea kelp hydrates and soothes. For extra moisturization power, this cleanser contains shea butter, aloe, and glycerin. The Jack Black All-Over Wash for Face, Hair & Body is gentle and suitable for all skin types, and is also cruelty-free and free of parabens, sulfates, and phthalates.

4. Ursa Major Citrus Riot Body Wash

Clean and natural skin, hair, and body care brand Ursa Major is known for crafting effective formulas infused with forest-derived ingredients. The Citrus Riot Body Wash has a fresh and zesty scent that comes from natural ingredients like lime peel, ginger, cedar, fir, and vetiver. The foaming gel body wash is formulated to thoroughly cleanse the skin without causing dryness or irritation. Aloe and frankincense soothe the skin, while lime peel and ginger refresh and revitalize. The vegan and cruelty-free formula is free of a variety of potentially harmful ingredients, including SLS, SLES, parabens, petrochemicals, and synthetic fragrances and dyes.

5. 100% Pure Eucalyptus Shower Gel

Personal care company 100% Pure offers products that are fully natural and organic, as well as cruelty-free. The company’s foaming Eucalyptus Shower Gel – which is made with gentle and natural coconut oil surfactants – is formulated to rehydrate the skin while washing away impurities on the skin. This invigorating peppermint and eucalyptus-scented body wash is made with honey, coconut oil, and aloe, which soothe and hydrate the skin. Antioxidant-rich green tea and red algae also protect and nourish the skin. In addition to contributing to the scent, eucalyptus essential oil helps tackle breakouts, which makes this product one of the best natural body washes for men dealing with body acne.

6. Common Ground Natural Body Wash

This vegan and cruelty-free body wash from organic personal care brand Common Ground is created to be gentle on the skin and suitable for all skin types. It has a biodegradable formula, and also comes in a 100% sustainably-sourced recycled plastic bottle. The star ingredient in the Common Ground Natural Body Wash is avocado oil, which is rich in fatty acids, vitamin E, and antioxidants. This oil protects the skin from environmental aggressors while keeping it soft and moisturized. The formula is free of SLS, petrochemicals, parabens, soap, formaldehyde, artificial colors, and mineral oils.

7. Corpus Natural Body Wash, Santalum

Corpus is a personal care brand that was launched to create natural products that are just as effective as their traditional counterparts – if not more so. The company’s Natural Body Wash (which comes in an earth-friendly aluminum bottle) is vegan and cruelty-free, and contains certified organic ingredients. The Santalum scent has a woodsy and earthy feel, featuring rich notes of sandalwood, Texas cedarwood, and amber. The Natural Body Wash formula contains a blend of seed oils and plant and flower extracts that tone, soothe, and nourish the skin. This includes banana extract, argan oil, sunflower seed oil, and matricaria flower extract. Corpus’s coconut-derived emulsion works to gently cleanse and moisturize the skin. The formula is completely free of parabens, phthalates, SLS, and synthetic fragrances.

8. Raw Sugar Men’s Exfoliating Body Wash

This affordable option from Southern California-based personal care company Raw Sugar is the perfect choice if you’re looking for a natural body wash with exfoliating power. The Raw Sugar Men’s Exfoliating Body Wash comes in two scents: the invigorating and energizing Tea Tree + Peppermint, and the restorative and relaxing Sandalwood + Lavender. This body wash uses the power of natural loofah fruit and volcanic rock powders to exfoliate away dead skin cells, dirt, and other debris on the skin. It is also packed with plant-based ingredients that moisturize, soothe, nourish the skin, including jojoba oil, meadowfoam seed oil, hemp seed oil, and colloidal oat.

9. Pai Skincare Gentle Genius Body Wash

Pai Skincare is known for creating effective, natural products containing organic ingredients that are safe for irritable skin. The company’s Gentle Genius Body Wash is one of the best natural body washes for men with dry and/or sensitive skin – it has even been tested on skin prone to eczema, dermatitis, and psoriasis. While many cleansers contain foaming agents that can irritate and dry out the skin, this foaming cream body wash has been specially formulated to cleanse without causing any negative reactions. The sulfate-free Gentle Genius Body Wash (which is naturally and gently scented with bergamot oil) contains camellia seed oil. This antioxidant-rich oil contains high levels of omega 6 and vitamin E, and helps moisturize the skin. Magnolia berry extract soothes the skin, ensuring it does not experience any irritation or itchiness.

10. Puracy Natural Body Wash

Puracy offers a range of natural and organic home, body, and hair care products. The company’s highly-rated Natural Body Wash comes in fresh scents like Citrus & Sea Salt and Bergamot & Sandalwood, and is formulated to hydrate and balance the skin. It’s free of sulfates, parabens, dyes, phosphates, and petroleum-based ingredients. This vegan and cruelty-free gel cleanser contains effective ingredients that are expertly developed by Puracy’s team of Ph.D. chemists. Natural coconut-derived cleansing ingredients gently wash away debris on the skin without causing irritation or dryness. The cleanser also features Himalayan pink sea salt, which purifies the skin. The hypoallergenic formula is gentle yet effective, and is suitable for all skin types. It’s also biodegradable, and even formulated to be safe for greywater and septic systems.

11. Hardworking Gentlemen Natural Body Wash

As the name suggests, California-based Hardworking Gentlemen creates effective hair and body care products for active men. The company creates its formulas with fully natural ingredients, and also uses sustainable packaging. One of Hardworking Gentlemen’s most popular products is the Natural Body Wash, which comes in the company’s signature pinewood scent. It was created to be used on the body, hair, and beard, so it’s a great multi-use product to have on hand. It contains a variety of plant-based ingredients, including antioxidant-rich organic aloe leaf, which soothes and has antibacterial, antiviral, and antiseptic properties. Organic jojoba seed oil calms redness and treats dry skin, while vitamins E and B5 hydrate the skin. The Natural Body Wash is completely free of sulfates, phthalates, and parabens.

12. Dr. Bronner’s 18-in-1 Hemp Pure-Castile Liquid Soap

If you want a product that can truly do everything, you have to try the Dr. Bronner’s 18-in-1 Hemp Pure-Castile Liquid Soap. This soap is safe to use as a body wash, face cleanser, and shampoo, and can even be diluted to use for a variety of household cleaning tasks. This versatile liquid soap is biodegradable, and made with organic and certified fair-trade ingredients. It’s completely free of detergents, foaming agents, and synthetic ingredients. The simple formula contains a variety of nourishing and hydrating organic oils, including coconut, olive, hemp seed, and jojoba oils. The 18-in-1 Hemp Pure-Castile Liquid Soap comes in a variety of scents, including Peppermint (a customer favorite), Almond, Citrus, Tea Tree, and Eucalyptus.

13. SheaMoisture African Black Soap Soothing Body Wash

The SheaMoisture African Black Soap Soothing Body Wash is one of the absolute best natural body washes for men with acne-prone skin. It is formulated to soothe and gently cleanse the skin to remove impurities that may lead to breakouts. African black soap is commonly used to fight acne for a clearer complexion. In this formula, this black soap is made from antibacterial and acne-fighting cocoa pod ash, as well as coconut, palm oil, and shea butter. In addition to the African black soap, this natural body wash contains soothing aloe leaf juice, which conditions dry skin and fights inflammation, as well as oat bran extract, which calms the skin. The formula is free of parabens, phthalates, sulfates, and mineral oils, and is also cruelty-free.

14. Avalon Organics Revitalizing Peppermint Bath and Shower Gel

Avalon Organics produces exceptional natural skin, hair, bath, and body products at prices that can’t be beat. Among the company’s range of affordable and natural personal care products is the Revitalizing Peppermint Bath and Shower Gel. This gentle shower gel is crafted to purify and rehydrate extra dry skin, while energizing the mind and body with the power of rejuvenating peppermint oil. It contains ingredients like aloe leaf juice, calendula flower extract, quinoa protein, and orange peel oil to soothe, moisturize, and revitalize the skin. The vegan and cruelty-free formula is biodegradable, and is also free of synthetic colors and fragrances, GMOs, SLS, and phthalates.

15. Native Body Wash

Native burst onto the scene a few years ago, selling the company’s (now incredibly popular) natural deodorants. The company has since expanded, and offers a variety of natural personal care products, including body wash. The Native Body Wash comes in a variety of scents, including Cucumber & Mint, Citrus & Herbal Musk, Eucalyptus & Mint, and Charcoal (a fresh scent with a hint of citrus). Native also frequently releases new seasonal scents to help mix up your bathing routine. The sudsy formula hydrates and softens the skin, and uses the power of coconut oil-based cleansers to refresh and gently cleanse away dirt and debris. It is free of sulfates, phthalates, and dyes, and is also vegan and cruelty-free.

16. Hey Humans Body Wash in Cedarwood Sage

Hey Humans is dedicated to creating affordable personal care products made with clean and naturally derived and vegan ingredients. The company also highly values sustainability, and is on a mission to minimize plastic waste. The Hey Humans Body Wash – which is packaged in an aluminum bottle – contains jojoba seed oil, which moisturizes and softens, as well as glycerin, which soothes and hydrates the skin. Cedarwood, eucalyptus, black pepper, and mint essential oils help create the warm and woodsy scent. While the Cedarwood Sage is the traditionally more masculine scent, you’ll find a variety of other options, including Apple Matcha, Rosewater Ginger, and Banana Aloe. The formula is completely free of silicones, parabens, phthalates, and sulfates.

17. Brickell Men’s Products Invigorating Mint Body Wash

If you need a body wash that will invigorate and energize you at the start of your day, this option from Brickell Men’s Products is the choice for you. Brickell creates personal care and grooming products for men that are powered by high-quality natural and organic ingredients, and free of synthetic chemicals. The sulfate-free Invigorating Mint Body Wash is formulated to deeply cleanse the skin (with the power of coconut-based cleansers) without stripping and drying it out. It contains jojoba oil, which moisturizes and supports the skin barrier, as well as glycerin, which attracts moisture to the skin to improve softness. Aloe vera further helps with moisturization, and soothes and nourishes the skin. The original scent of this body wash is Invigorating Mint, which is light and refreshing. If you’d like to try another option, Brickell also offers citrusy Lemon Lime and bold and spicy Tropical Teakwood.

18. Andalou Men Invigorating Body Wash 3 in 1

Popular skin and body care brand Andalou creates effective and affordable products containing clean and natural ingredients. What sets the company apart is its use of innovative fruit stem cell science to support skin restoration, protection, and overall health. The vegan and cruelty-free Invigorating Body Wash 3 in 1 gently cleanses, and is formulated to be suitable for use on the face, hair, and body. It contains the company’s CannaCell (hemp stem cells), which is rich in antioxidants that protect the skin from environmental aggressors. The formula also includes soothing and moisturizing hemp seed oil and aloe vera. It is free of gluten, phthalates, sulfates, silicones, and parabens.

19. REN Skincare Atlantic Kelp and Magnesium Anti-Fatigue Body Wash

REN Skincare is well-known in the skin and body care industry for creating high-performing products using clean and natural ingredients. The vegan and cruelty-free company specializes in creating formulas that are safe for sensitive skin. The REN Skincare Atlantic Kelp and Magnesium Anti-Fatigue Body Wash is a sulfate-free cleanser that is formulated to smooth and tone while nourishing the skin. One of the star ingredients is Atlantic kelp extract, which is filled with essential minerals that nourish and boost vitality in the skin. Two other standout ingredients are magnesium PCA, which moisturizes the skin, as well as plankton extract, which further nourishes and soothes. It’s also expertly formulated with a blend of sage, rosemary, cypress, and geranium essential oils, which serve to energize and uplift. REN Skincare highly values sustainability, and the company worked alongside recycling company TerraCycle to create the bottle for this body wash. It is made of 100% recycled plastic, and contains 20% reclaimed ocean plastic.

20. Dr. Alkaitis Organic Body Wash

Dr. Alkaitis is a pioneer in the world of organic skincare, having launched his eponymous company in 1996. After recognizing the variety of potentially harmful ingredients found in traditional personal care products, he used his extensive knowledge and research of plants to create highly-effective products with clean and edible ingredients. Dr. Alkaitis’s gentle and non-drying Organic Body Wash is a sulfate-free, natural cleanser that softens the skin and restores its moisture balance while nourishing it with a variety of plant-based ingredients. It works to prevent dryness, and is also excellent for extremely sensitive skin, as well as acne-prone skin. The mild cleansing base consists of a blend of saponified oils, which includes olive, jojoba, coconut, and apricot kernel oils. The body wash also contains Dr. Alkaitis’s Bio-Pure Skin Repair Complex, which contains nutrient-rich ingredients like red sage, turmeric, rosemary, lemon balsam, and bitter orange.

21. Every Man Jack Men’s Body Wash, Cedarwood

If you want your body wash to make you smell like the great outdoors, Every Man Jack is for you. The cruelty-free men’s personal care company uses naturally-derived ingredients in its nature-inspired products. Every Man Jack also focuses on doing what’s right for the earth, and packages its products in sustainable packaging. Every Man Jack’s Cedarwood Body Wash contains 97% naturally-derived ingredients, including coconut-derived surfactants that deeply clean without stripping the skin. It also contains rosemary and sage essential oils that refresh the skin, as well as moisturizing glycerin. If cedarwood isn’t your style, the company offers an impressively large variety of scents, so you can easily find the outdoor-inspired option that works best for you. Additional scent options include Sandalwood, Citrus Scrub (which contains natural exfoliating ingredients), and Crimson Oak. These formulas are free of parabens, dyes, gluten, and phthalates.

22. Oars & Alps Body Wash

Oars & Alps believes in the power of clean, naturally derived ingredients, and avoids using harsh chemicals or unnecessary additives in its formulas. The skin, body, and hair care company creates simple products that work effectively and efficiently. The Oars & Alps Body Wash is formulated to leave the skin feeling hydrated and fresh. It comes in three scents: California Coast (light citrus with sandy amber, ylang ylang, and patchouli), Fresh Ocean Splash (cedarwood, lime, fresh greens, and crisp water), and Alpine Tea Tree (peppermint, tea tree, lavender, cedarwood, and white ginger). This body wash contains small, environmentally-friendly spheres filled with vitamins B and E-rich jojoba oil, which hydrates and nourishes the skin. This oil also has antimicrobial properties, so it’s excellent for skin prone to breakouts. The body wash features alpine caribou moss, which protects the skin against pollution and other environmental aggressors. The formula is sulfate-free, paraben-free, phthalate-free, cruelty-free, dermatologist tested, and suitable for all skin types.

Posted on February 15, 2022 by Andrea Zarczynski

Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. The platform, which launched in 2014, is returning to the slopes after a two-year hiatus to meet the pent-up consumer demand for outdoor recreation, to maximize the winter experience for brand devotees, and to evoke an “emotional connection” with 25-34-year-old outdoor adventure seekers. At the heart of the tour is a showcase of the Subaru Wilderness Family of vehicles and, in addition to music, the experience includes food and beverages alongside giveaways, gear demos and even special appearances by avalanche rescue dogs. WinterFest kicked off in Killington, VT, at the Killington Mountain Resort, Feb. 11-13, and will wrap in Bend, OR, at Mt. Bachelor, April 14-16.

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MORE OUTDOOR ACTIVATION IDEAS:

• Five Steal-worthy Ideas for Cold Weather Outdoor Activations
• Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco

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“WinterFest has always been a way for Subaru to connect to its owners, potential owners and mountain resort visitors. Our goal has always been to make someone’s day at the resort better and to provide a free, memorable experience for whoever wants to come,” says Matt Barber, brand partnerships and experiential marketing manager at Subaru of America. “Before COVID, we started to refine that experience and make it more about a full-scale lifestyle festival that is unique to the resort visitor.” Festival attendees can relax in a Subaru WinterFest village offering s’mores and other treats from partnering brands including Alpine Start, Kate’s Real Food and Alpine Start Coffee (served in Klean Kanteen mugs). Tiny houses have long been popular at WinterFest, says Barber, and this year presents a newly-designed rollout featuring two different activation outposts. One is a Subaru WinterFest station where fans can win giveaways and demo winter sport equipment. Subaru owners can visit the area to drop off their skis for a quick, complimentary custom “Wax and Relax” service (using nano technology) by Dynamic Wax. The other outpost offers a Subaru brand experience featuring vehicle audio demos and a timeline of more than 50 years of adventure vehicles culminating with the 2022 Subaru Outback Wilderness edition. All festival attendees can explore gear demos from Mammut, Nordica, Thule and Arbor Collective while Subaru owners can opt in for the VIP treatment (think: free VIP parking, special gifts and perks including free lift tickets). There is also live music hosted by Subaru audio partner Harman Kardon on the main stage at each resort. Music performances will spotlight national touring bluegrass, indie and Americana bands including Dawes, Twiddle, Trampled by Turtles and The Ghost of Paul Revere. In addition, all Subaru fans can attend satellite shows taking place outdoors on an all-new, fully custom pop-up stage built from a 1999 Subaru Sambar at each of the eight resorts. This year Subaru also rolled out a new COVID-friendly touchless QR code system and sweepstakes platform with brand ambassadors on-site to help attendees navigate the technology. Focused on environmentally friendly habits, Subaru designed WinterFest to be an almost entirely waste-free event with Klean Kanteen, TerraCycle and Leave No Trace offering giveaways that help consumers integrate green practices into their lives. WinterFest’s charitable effort will bring dog-friendly experiences to select WinterFest events. Through a partnership with the National Ski Patrol (NSP), Subaru created a scholarship fund that sends patrols and their avalanche rescue dogs to the Wasatch Backcountry Rescue International Dog School. For every person at the festival who opts-in to a daily drawing this year, $1 will be donated to NSP to train avalanche rescue dogs. “If you build spaces for people to feel comfortable hanging out and spending time in together, the results will speak for themselves,” says Barber. “Your opt-ins, engagement and attendance numbers go up. We started focusing on creating space for people to hang out, be it fire pits with s’mores, or rooftop hangouts on top of our trailers, and then hosting a free concert from a national performing artist along with it. Event marketers can get caught up in the giveaways and swag, and that branding is important, but providing space and an experience to make someone’s day or weekend better, is huge.” Agency: Powdr. Photo credit: Ethan Johnson