BIC y TerraCycle han puesto en marcha un programa de recogida de bolígrafos. La iniciativa se llevará a cabo en colegios, universidades y empresas. El programa permite que cualquier instrumento de escritura, tanto si es o no de la marca BIC, pueda reciclarse y convertirse en estuches, papeleras o regaderas, por ejemplo. A cambio, se donarán dos céntimos de euro por cada bolígrafo recolectado a la asociación u organización benéfica elegida por cada participante. En el caso de las escuelas, el dinero se podrá destinar a proyectos educativos del propio centro. Para participar, los centros han de registrarse en la web terracycle.es. Una vez recolectados los bolígrafos usados, los paquetes se enviarán a un almacén de TerraCycle, donde serán tratados y convertidos en nuevos productos.

As it says on the game's official Facebook page : In a distant, but not so unrealistic future, where people have abandoned your town because it has become covered with trash, you the player, have been left to clean up the mess; So grab this trash picker, invite your friends and start to clean up your trash-strewn town to become the Willy Wonka of the garbage business. Describing the game as the "Willy Wonka of the garbage business" might be going a bit far, because the game's style isn't imbued with anything mysterious or eccentric. But the company that sponsored the game, TerraCycle , is known for "upcycling " and making products out of weird things. Namely, these include used food wrappers from things like M&M's and Oreo cookies. In the Facebook game, players collect trash and occasionally find treasures, profit from fertilizer generated from their own worm farms, clean up ramshackle houses and will have the opportunity to do some in-game upcycling of their own. As the game says, "It's Eco-Capitalism!"

At first, it sounds like another startup fairytale. A 19-year-old Princeton freshman starts a company with the hopes of making a tangible difference in the world, and it grows into a global, multi-million dollar venture. But stories like TerraCycle founder and CEO Tom Szaky's are never as they seem. It takes more than just a genius idea to succeed. Businesses that are looking to make a transformational global impact require hard work, incredible business savvy and the courage to press on when everyone calls you crazy.

Purchases waste, such as used food wrappers and old cell phones, from consumers and businesses and then incorporates the recycled materials into products sold in large retail stores.