Business Intelligence Group Names the Winners of Annual Public Relation and Marketing Industry Awards Program PHILADELPHIA (PRWEB) October 06, 2020 The Business Intelligence Group today announced the winners of the 2020 Public Relations and Marketing Excellence Awards which identified the leading agencies and corporate departments who delivered quantifiable business results for their respective clients. “Businesses are certainly in an unusual time, and many rely on public relations and marketing professionals to help ensure customer stability,” said Maria Jimenez, Chief Nominations Officer of the Business Intelligence Group. “Our winners have clearly shown us and our judges that they have the unique ability to solve critical business issues with knowledgeable and consistent communications and campaigns for their clients. Congratulations to you all!” The 2020 Public Relations and Marketing Excellence Award winners are: Marketing Agency of the Year

• Target River

Marketing Department of the Year

• Best Doctors Insurance
• InVision
• Wesley Financial Group, LLC

Public Relations Agency of the Year

• Maracaibo Media Group
• MATTIO Communications
• Powers Brand Communications

Public Relations & Marketing Agency of the Year

• ECOMMPAY Group

Executive of the Year

• Joel Johnson, Vice President, Communications, Dashlane
• Charles McDowell, Chief Marketing Officer, Wesley Financial Group, LLC
• Stephanie Schultz, Executive Director, Trusted Computing Group

Campaign of the Year

• AXION energy
• BCW
• Global Results Communications for Telit
• Kaspersky
• MarCloud Consulting
• Modernizing Medicine®
• Talkdesk
• The Trade Desk

Internal Campaign of the Year

• Covanta
• Toast

The Business Intelligence Group judges also named the following organizations as finalists for their excellent work: Clean Energy, Endré Communications, Imprivata, Technica Communications, and TerraCycle. About Business Intelligence Group http://www.bintelligence.com The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and rewards those companies whose achievements stand above those of their peers.

Henkel has partnered with TerraCycle to create a program that enables assemblers to recycle empty Loctite adhesive packaging and reduce the amount of waste sent to landfills or incinerators. Based in Trenton, NJ, TerraCycle offers recycling options for items that are typically nonrecyclable. TerraCycle was founded in 2001 by Tom Szaky, then a student at Princeton University, with a goal of eliminating the idea of waste. Since then, the company has grown into the global leader in collecting and repurposing hard-to-recycle waste. Operating in more than 20 countries, TerraCycle has engaged over 80 million people and recycled billions of pieces of waste. Assemblers can purchase a postage-paid recycling box to collect their used Loctite adhesive containers. Once full, the box is sent to TerraCycle, where the contents will be recycled. Assemblers order recycling boxes through their local Henkel distributor or Loctite sales rep. The boxes come in three sizes: small, medium and large.

Companies create in-store drop-off network in attempt to boost low recycling rate of beauty product packaging. Trenton, New Jersey-based TerraCycle has announced a partnership with fashion retailer Nordstrom designed to help divert beauty product packaging scrap by establishing recycling drop-off points in Nordstrom stores. Through the program, called BeautyCycle, starting Oct. 1 customers can bring beauty packaging scrap to the beauty department at participating Nordstrom locations and dispose of them in TerraCycle Zero Waste Boxes. When full, the boxes will be returned to TerraCycle for processing, and the collected scrap will be cleaned, melted and remolded to make new products, according to TerraCycle. The recycling company says currently less than 2 percent of the 120 billion plastic packaging units produced annually by the beauty industry is being recycled. “Nordstrom and TerraCycle are teaming up to intercept and properly recycle these hard-to-recycle items and ensure that they will never be landfilled, littered or incinerated,” states TerraCycle.

Trenton, New Jersey-based TerraCycle has announced a partnership with fashion retailer Nordstrom designed to help divert beauty product packaging scrap by establishing recycling drop-off points in Nordstrom stores. Through the program, called BeautyCycle, starting Oct. 1 customers can bring beauty packaging scrap to the beauty department at participating Nordstrom locations and dispose of them in TerraCycle Zero Waste Boxes. When full, the boxes will be returned to TerraCycle for processing, and the collected scrap will be cleaned, melted and remolded to make new products, according to TerraCycle. The recycling company says currently less than 2 percent of the 120 billion plastic packaging units produced annually by the beauty industry is being recycled. “Nordstrom and TerraCycle are teaming up to intercept and properly recycle these hard-to-recycle items and ensure that they will never be landfilled, littered or incinerated,” states TerraCycle. “TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste,’ and we’ve proven that solutions do exist for items that may seem difficult to recycle,” says Tom Szaky, founder and CEO of the firm. “Nordstrom not only shares our commitment, but has taken it to the next level by spearheading the Nordstrom BeautyCycle recycling program to reduce the impact of beauty packaging waste on the environment and help pave the way for a greener future.”

• From a news release last week: “International recycling leader TerraCycle, today announced a new partnership with leading fashion retailer Nordstrom, to help divert hard-to-recycle beauty packaging waste from landfills through the Nordstrom BEAUTYCYCLE recycling program. With less than 2 percent of the 120 billion plastic packaging units produced annually by the beauty industry being recycled, Nordstrom and TerraCycle are teaming up to intercept and property recycle these hard-to-recycle items and ensure that they will never be landfilled, littered or incinerated.” The Nordstrom store at Westfarms is participating in the program, and the public is invited to dispose of any brand of beauty packaging waste (think mascara containers, lipstick tubes, all those small jars that otherwise go into the trash) in the TerraCycle Zero Waste Boxes. “When full, the boxes will be returned to TerraCycle for processing and the collected waste will be cleaned, melted and remolded to make new products,” the release states.
• If you’re dropping off empty product containers at Nordstrom, you may want to make one of your final trips to Lord & Taylor, which is closing, according to some sources at the end of the year. They’ve been advertising 40-60% liquidation sales.

TerraCycle and Nordstrom are partnering for the BeautyCycle recycling program that will ensure plastic packaging units from beauty products "will never be landfilled, littered or incinerated." Previously: L'Oreal & TerraCycle Offer Makeup Recycling Bins in UK Stores According to TerraCycle, customers are able to bring any brand of beauty packaging waste to the beauty department at participating Nordstrom locations and dispose of them in the TerraCycle Zero Waste Boxes. Those boxes, once full, will then be returned to TerraCycle where the waste will be cleaned, melted and remolded to make new products. Tom Szaky, founder and CEO of TerraCycle, said: “TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste’ and we’ve proven that solutions do exist for items that may seem difficult to recycle. Nordstrom not only shares our commitment but has taken it to the next level by spearheading the Nordstrom BeautyCycle recycling program to reduce the impact of beauty packaging waste on the environment and help pave the way for a greener future.”

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Creating a circular beauty industry is proving incredibly difficult. The cosmetics and personal care categories face an obstacle course on their quest for sustainability, with hoops to jump through that include toxic ingredients, hazardous waste from common items like nail polish and perfume, plus so, so much plastic. The United Nations estimates that we produce 300 million tons of plastic trash every year (nearly the weight of the entire human population), and beauty packaging is largely to blame thanks to pumps, mirrored compacts, and caps that can’t be processed by curbside recycling programs. Up to this point, much of the innovation in low-impact environmental practices has been led by adaptable indie brands that set the standard for Big Beauty with clever mushroom-based Styrofoam alternatives and compostable materials. Today, Nordstrom’s TerraCycle partnership takes a significant step toward a more circular future with BeautyCycle, a product take-back and recycling initiative accepting a high-low mix of used-up beauty staples that matches your medicine cabinet—rather than the store’s inventory. “Nordstrom is the first major retailer to offer a beauty packaging recycling program for all brands,” says Gemma Lionello, the company’s executive vice president of accessories and beauty. “We committed to take back 100 tons of beauty packaging to ensure it’s recycled by 2025,” she shares of setting Nordstrom’s corporate social responsibility goals for the next five years, which include reducing single-use plastic by 50% and ensuring that 15% of all products are considered sustainable. To make their 200,000-pound promise happen, BeautyCycle will be available in 94 locations, where it will accept beauty packaging purchased from any retailer and made by any brand. It’s a goal that’s quite possible, based on the example that clean beauty retailer Credo set when it offered its take-back program for all beauty products, regardless of where they’re purchased. As of April 2020, Credo announced that after three years of partnering with TerraCycle, 6,300 customers brought “empties” into their stores, resulting in the proper recycling of more than 15 tons of products. To understand the scale of Nordstrom’s BeautyCycle initiative: For every Credo boutique (currently 11 nationwide), there are more than eight Nordstrom locations accepting products, promising to create an even more widespread movement—and conversation—among American beauty enthusiasts.

Recycling beauty products is a challenge, no matter how diligent you try and be. Due to the often intricate nature of bottles (metal springs in pumps, for example), the complications with colored- or darkened-glass, the plethora of plastic, formulas (like nail polish) that simply can't be recycled after use, embedded mirrors, and so on, even if you try your best, what you toss in the recycling bin likely still will end up in the landfill. It's, by all accounts, not a great situation for green beauty lovers. In fact, it's downright disappointing. The issue is there aren't great alternatives: Credo has a recycling program, and many individual brands have started doing refill initiatives in store or online. But this is only a small dent in the bigger picture. There are simply so many beauty products on the market and the fact is most of them can't be properly recycled.