Companies create in-store drop-off network in attempt to boost low recycling rate of beauty product packaging. Trenton, New Jersey-based TerraCycle has announced a partnership with fashion retailer Nordstrom designed to help divert beauty product packaging scrap by establishing recycling drop-off points in Nordstrom stores. Through the program, called BeautyCycle, starting Oct. 1 customers can bring beauty packaging scrap to the beauty department at participating Nordstrom locations and dispose of them in TerraCycle Zero Waste Boxes. When full, the boxes will be returned to TerraCycle for processing, and the collected scrap will be cleaned, melted and remolded to make new products, according to TerraCycle. The recycling company says currently less than 2 percent of the 120 billion plastic packaging units produced annually by the beauty industry is being recycled. “Nordstrom and TerraCycle are teaming up to intercept and properly recycle these hard-to-recycle items and ensure that they will never be landfilled, littered or incinerated,” states TerraCycle.