TerraCycle, Nordstrom target beauty product packaging
TerraCycle Include USA Nordstrom BEAUTYCYCLE
Trenton, New Jersey-based TerraCycle has announced a partnership with fashion retailer Nordstrom designed to help divert beauty product packaging scrap by establishing recycling drop-off points in Nordstrom stores.
Through the program, called BeautyCycle, starting Oct. 1 customers can bring beauty packaging scrap to the beauty department at participating Nordstrom locations and dispose of them in TerraCycle Zero Waste Boxes. When full, the boxes will be returned to TerraCycle for processing, and the collected scrap will be cleaned, melted and remolded to make new products, according to TerraCycle.
The recycling company says currently less than 2 percent of the 120 billion plastic packaging units produced annually by the beauty industry is being recycled. “Nordstrom and TerraCycle are teaming up to intercept and properly recycle these hard-to-recycle items and ensure that they will never be landfilled, littered or incinerated,” states TerraCycle.
“TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste,’ and we’ve proven that solutions do exist for items that may seem difficult to recycle,” says Tom Szaky, founder and CEO of the firm. “Nordstrom not only shares our commitment, but has taken it to the next level by spearheading the Nordstrom BeautyCycle recycling program to reduce the impact of beauty packaging waste on the environment and help pave the way for a greener future.”