Takeaways from Terracycle, mad scientists of recycling, from 15 years of working with global consumer brands Tom Szaky, the Hungarian-born CEO and founder of TerraCycle, dreams of chewing gum, cigarette butts and ocean plastic. His Trenton, New Jersey-based company aims to accelerate the so-called Fourth Industrial Revolution, a breakthrough in materials science, energy storage and other technologies, by cleaning up after heaps of waste and inventing inputs for items spurned by ordinary recyclers.

D’Addario is rolling out the world’s first wide-scale string recycling program: Playback. The program is powered by TerraCycle, an upcycling and recycling company that collects difficult-to-recycle packaging and products to re-purpose the material into affordable, innovative products. Collect your used strings (and from your friends and fellow musicians) and bring them to the store along with your electric or acoustic guitar. Your contribution of used strings qualifies you for a free set of D’Addario strings and a complimentary restring by an expert team. Choose either a set of D’Addario’s premium NYXL electric guitar strings or D’Addario’s NEW Nickel Bronze acoustic guitar strings.

O Programa Nacional de Reciclagem de Cápsulas de Café da marca L’OR é uma iniciativa em parceria com a TerraCycle, empresa líder global em soluções para resíduos de difícil reciclabilidade.

L'OCCITANE EM PROVENCE e L'OCCITANE AU BRÉSIL: Depois de ser implementado na França, em 2014, o programa de troca de embalgens das marcas veio para o Brasil em 2016.

It’s not unusual for different areas of a company to embrace sustainability at different levels. The key, says Procter & Gamble’s Virginie Helias, is to understand the reasons why and the challenges of bringing everyone up to the same standard of commitment and engagement.

P&G partnered with TerraCycle to create the Fairy Ocean Plastic bottle, which is made from 90 percent post-consumer recycled plastic and 10 percent ocean plastic.