P&G partnered with TerraCycle to create the Fairy Ocean Plastic bottle, which is made from 90 percent post-consumer recycled plastic and 10 percent ocean plastic.

Tom Szaky, the Hungarian-born CEO and founder of TerraCycle, dreams of chewing gum, cigarette butts and ocean plastic. His Trenton, New Jersey-based company aims to accelerate the so-called Fourth Industrial Revolution, a breakthrough in materials science, energy storage and other technologies, by cleaning up after heaps of waste and inventing inputs for items spurned by ordinary recyclers.