“Content Marketing” was a major buzzword among marketers in 2013, and its importance continues to grow in 2014. At TerraCycle—a pioneering recycling startup with limited marketing budgets—“we learned long ago that it was far more valuable to get paid to create the content than to pay to sponsor other’s content,” says Albe Zakes, Global Vice-President, Communications. In a recent presentation, Zakes outlined TerraCycle’s content-marketing philosophy and approach.

   

 

To get started with content marketing, it is vital to identify the core audiences you are trying to reach and determine what engages them. Then, you have to identify what type of content to deliver and what learning or outcome you want to create for the audience.

   

The content produced and distributed will in part define your brand. It is important to ask yourself, “What makes my brand interesting and what will make people want to share my story?” By doing so, you start the process of creating a brand story. Look to your employees, your business model, your supply chain and your consumers themselves for ideas of what story to begin telling.

 

 

If you want your content to have impact and reach you require, keep it relevant. Look beyond your own story to your industry at large or general news that relates to your brand. How? Follow industry groups, influential journalists and professional associations; create Google Alerts or RSS feeds for keywords; and watch social media threads that parallel your company.

     

TerraCycle began our journey into content marketing unexpectedly. After placing numerous stories in a major small-business magazine, we were told by an editor they simply couldn’t cover our story any longer without seeming biased. In response, we offered to start writing a non-promotional guest blog—an offer they gladly accepted. We then quickly began to approach media focused on other subjects with a similar offer.

To help sweeten the deal, we told these editors or website managers not only would we provide content, but also promote every post on our website, social networks and in our newsletter. For an online/web editor this means more traffic, more clicks and thus more revenue. The results speak for themselves. Within two years, TerraCycle was regularly blogging for Treehugger, The New York Times, Huffington Post and trade publications like Packaging Digest and Industry Intelligence. Combined, these outlets have greatly contributed to the growth of our reach, awareness and expert profile.

- See more at: http://partners.decisionbriefs.com/content-marketing-strategies/article/the-brand-perspective-how-terracycle-innovated-content-marketing/#sthash.14b150xE.dpuf

Recycle Across America® (RAA) has joined forces with Participant Media to launch a social action campaign focused on transforming recycling and improving the economics and prevalence of sustainable packaging and manufacturing. The campaign, unveiled at the European Union’s Environmental Summit by RAA’s founder Mitch Hedlund, is inspired by Participant’s new show “Human Resources,” premiering August 8, 2014 on its television network Pivot. “Human Resources” follows the non-stop, deadline-driven world of TerraCycle, a company whose mission is to eliminate waste on a global scale. The Recycle Right! campaign offers informational videos, tips and practical solutions – such as standardized recycling labels – to help everyone recycle right and increase the amount of quality raw recycled materials available to be used by manufacturers looking to lessen their environmental footprint. “We can’t sit idle knowing that millions of tons of valuable recyclable materials, which are easy to convert into new products and packaging, are going to waste every year.  Which one of us wants to throw billions of dollars and our environmental wellbeing into landfills?  That’s what we’re doing if we’re not recycling right,” says Tom Szaky, CEO, TerraCycle. “We’re thrilled to join forces with Participant Media and Recycle Across America to fix the dysfunction of recycling and move the needle toward progress. And we can’t wait for audiences to watch ‘Human Resources’ to see inside our world at TerraCycle where every day we’re proving that even the most undesirable and traditionally non-recyclable materials can have a new purpose and can be valuable.” Historically there have been thousands of different looking labels on public area recycling bins causing confusion and resulting in tons of garbage being thrown in recycling bins each day. A key component of the campaign is expanding the use of standardized recycling labels to help eliminate confusion at the bins and empowering everyone to recycle right. The campaign aims to double the amount of standardized labels being used by the end of the year to one million. Use of the standardized labels on recycling bins have shown to: ·       Increase recycling levels by more than 50 percent and significantly reduces the amount of trash thrown in recycling bins. ·       Help ensure a consistent quality and quantity of recycled materials. This helps keep the cost of recycled raw materials competitive with virgin materials. “We are incredibly excited to work with two of the most predominant leaders of change in their industries, Participant Media and TerraCycle! Worldwide waste is expected to double by 2025 and with the United States being the largest producer of waste in the world, it is imperative that we address this issue today,” RAA executive director, Mitch Hedlund explains. “We need to remind ourselves that it’s not just waste that’s doubling; it’s the use of finite natural resources and generation of excessive CO2 that will also double. This is why we're thrilled to work with these companies to advance the use of the standardized labels. It's a deceivingly simple solution that creates exponential progress - and I think we're all ready for some progress!" Chad Boettcher, EVP of Social Action and Advocacy at Participant Media, says, “We know that recycling is the most important action we can do to improve the environment yet the percentage of valuable materials being recycled has not improved much over the past 17 years,” Boettcher continues, “We are eager to work with Recycle Across America and TerraCycle to spread awareness on such a tangible and easy step we can all take in improving the health of our world environmentally and economically.” Many industry leaders have already begun using the labels on their bins, such as: NBCUniversal, Hallmark, Kohler, Walt Disney World employee areas, Procter & Gamble manufacturing, SanDisk, AOL, two thousand U.S. K-12 schools – including all the public schools in Washington DC, many universities including University of Denver, George Mason University, Johns Hopkins University, and thousands of other adopters. Today approximately half a million of RAA’s standardized labels are in use throughout the United States, Canada and Europe. The RAA and Participant Media through Recycle Right! will continue this effort. For more information on Recycle Right!, please visit www.takepart.com/HumanResources

What happens to your garbage? Ninety-nine percent of the total material flow in the U.S. becomes garbage within six months. That's a lot of waste! For recyclables, many municipalities have the infrastructure to process and re-purpose it. Non-recyclable materials are sent to landfills or incinerators. Garbage that is recycled goes to a processing plant and is converted into new raw materials to make new products. This not only eliminates the negative effects of land filling/incinerating it, but processing garbage into new raw material releases fewer emissions than producing new materials. Why are some materials non-recyclable? Technically, "non-recyclable" materials can be recycled. However, these materials must be collected, sorted and processed differently than what we consider traditionally recyclable materials, which are really just the most easily recyclable — glass, metal, paper and some plastic. How do we go beyond what is easy? In 2001, Tom Szaky, then a 19-year-old Princeton student, accomplished his first major coup against the major environmental issue of "waste." While the intervening successes are amazing, to stay on target, fast forward seven years. In January 2008, Szaky, as TerraCycle founder and CEO, went corporate with "sponsored waste." TerraCycle began partnering with consumer packaged goods manufacturers to administer free programs for consumers to help collect non-recyclable packaging, which is then upcycled or recycled into eco-friendly products. New Mexico-based Santa Fe Natural Tobacco Co., for instance, is the corporate sponsor for the recycling of cigarette butts into pellets. Rebates for consumer collecting are sent directly to the participants' designated non-profit. Currently, participating nations include Argentina, Australia, Belgium, Brazil, Canada, Denmark, Germany, Hungary, Ireland, Israel, Japan, Mexico, the Netherlands, Norway, Puerto Rico, Spain, Sweden, Switzerland, Turkey, the United Kingdom, and the United States. Note: in 2013, reports detailed that in Sweden, people are so diligent about recycling that just 4 percent of all trash ends up in landfills. (Please reread paragraph one before continuing.) As of June 2014, the following stats appear on the TerraCycle website. People collecting trash: 41,813,394 Waste units collected: 2,601,688,712 Money to nonprofits: $6,667,938.12 Coyote Howling's TerraCycle campaign has already logged 24,910 units of cigarette waste. (Thanks, Gabe, for the encouragement to take on this specific collection brigade!) Another flourishing Brigade is cheese packaging for which we have logged 7,679 units. A standing ovation to Pizza Hut and Schlotzsky's for bringing in their weekly collections of cheese packaging! Are you one of the people collecting Terracycle? If not, why not? Easier to just throw things away? Let's go beyond easy! Add your name, church, business or organization to the growing list of TerraCyclers! To check out what counts for TerraCycle, review the details at www.CoyoteHowlingShopForaCause.com, or visit Coyote Howling and learn how to take your trash back from the landfills and use it to fund meals for children. Coyote Howling's designated nonprofit: Feed My Starving Children. Tonya Huber, PhD, is founder and owner of Coyote Howling Shop for a Cause Contact her at CoyoteHowlingNM@gmail.com 575-808-8320.

http://www.wscountytimes.co.uk/news/your-news/students-encouraged-to-pursue-initiatives-kind-to-environment-1-6127494

Fynshav børnehave er med i indsamlingsprogrammet Brug Låget! hvor børnene indsamler alle brugte plastiklåg fra deres mælk og yoghurt. Læs mere her: Fynshav Børnehave.

Børnehaven 'Børn og Miljø' i Charlottenlund har besluttet at gøre en indsats for miljøet. De indsamler nemlig alle deres brugte plastiklåg fra bl.a. mælk og yoghurt og sender dem til miljøvirksomheden TerraCycle, som sammen med Arla Harmonie kvitterer med 5 øre per låg. Læs mere her.

La zona de Cero Desechos de la NPE2015 dará cabida a la misión de la industria de los plásticos de seguir prosperando en reciclaje y sostenibilidad. La feria, que abarcará varios pabellones, presentará nuevas tecnologías verdes, demostraciones de reciclado, exhibiciones de productos reciclados, educación sobre ciclo de vida de producto, y otros eventos.

http://www.aberdeencity.gov.uk/waste/education/education_home.asp

Natürlich ist es wichtig, Kinder für Nachhaltigkeit zu sensibilisieren, die natürlichen Lebensräume zu schützen und mit unserer Umwelt nachhaltiger umzugehen. Doch wie? Eine Möglichkeit ist, sie aktiv in das Recycling unseres Abfalls mit einzubinden. Die Recyclingprogramme von TerraCycle bieten dazu eine hervorragende Gelegenheit.