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Eight beauty brands that are doing their best to help the environment

Sue Kauffman

Fri, Sep 21, 11:57 AM (4 days ago)
to pr, me
Brand Mentions: TerraCycle Canada Date: 9/21/2018 Outlet: TheLoop.ca Circ.: 960,609 Link: https://www.theloop.ca/eight-beauty-brands-that-are-doing-their-best-to-help-the-environment/ Text:   THE SOCIAL - SEP 21

Eight beauty brands that are doing their best to help the environment

Some of them will reward you for doing the same.   The beauty industry is a boom one, and here at The Social, we love our beauty products. That said, the excess and non-recyclable plastic packaging that comes along with them is a BIG issue. Thankfully though, a number of beauty brands are dedicated to helping the environment, and some even reward you for doing the same. Green beauty expert Michelle Bilodeau highlights a number of beauty brands dedicated to helping the environment.

 

M.A.C

PROGRAM: Back 2 M.A.C program, where you bring back six M.A.C packages to receive a free lipstick, lip gloss or single eyeshadow. The brand just introduced a way to track your containers, so you can bring in one or two, and they will log them for you. M.A.C’s program is one of the oldest beauty recycling programs. PRODUCT: Dazzleshadow Liquid Eye Shadow is brand new. It comes in 10 saturated metallic shades, has a cooling effect and promises eight hours of wear.  

CARYL BAKER VISAGE

PROGRAM: Their highlighters, eye shadows and gel eyeliners can be brought back to the store to be recycled, and customers will get a discount on a new purchase depending on which product they bring in. PRODUCT: Coming in two silky shades, the Powder Highlighters from Caryl Baker are very popular for the brand. They brought both limited edition versions back, because of customer feedback. The brand’s Eye Shadow range includes 39 hues, perfect for every skin tone. It’s a blendable shade that utilizes vitamins to help protect the delicate skin around the eye, and it’s perfect for sensitive skin.  

LE LABO

PROGRAM: Le Labo is an upscale perfumery and 6 by Gee Beauty offers the Le Labo recycling program to all its customers, the only shoppe in Canada to carry the fragrance line. When clients bring back their 50 mL or 100 mL perfume bottles they refill the same bottle with the same scent, with a 20 percent discount on the fragrance. PRODUCT: Le Labo has a roster of 16 scents including the iconic Santal and Rose juices, and my favourite Thé Noir. You can also have your Le Labo scent personalized when you order through the website or the store, so they make a great gift for your mom or best friend.  

KIEHL’S

PROGRAM: Kiehl’s offers a recycle and reward program. You receive one stamp per full sized bottle, when you bring the bottles into a Kiehl’s location. Once you’ve collected 10 stamps, you’ll receive a travel size product of your choice. PRODUCT: This is their new Glow Formula Hydrator. It’s a 95% naturally derived hydrating serum, which they are dubbing the glow elixir. Formulated for all skin types and is made with pomegranate extract, which is super rich in antioxidants.  

LUSH

PROGRAM: If you bring back five of the classic black pots to any LUSH location for recycling, you’ll receive a Fresh Face Mask for free. You can choose from 16 options, including a brightening scrub, a glow mask and a rosy soothing treatment. PRODUCT: The Sleepy Body Lotion is a nighttime body lotion that contains relaxing essences of lavender, coco butter and almond oil, and comes in three sizes, each of which is recyclable.  

NIU BODY

PROGRAM: NIU Body is a new Canadian brand that makes all natural products. What is so great about NIU is that everything comes in recyclable glass bottles and packaging. Most municipalities will recycle glass. PRODUCT: This brand launched in March 2017, and has already gotten attention from lots of beauty editors in Canada, include FASHION magazine and Elle Canada. I love the simplicity of this brand — they use well-loved ingredients, in effective formulations, that don’t break the bank. A face serum at $39 is a great indulgence without going overboard. My personal favourite is the Calm Lavender Toning Mist.  

UNWRAPPED LIFE

PROGRAM: This is another newer brand to the Canadian beauty landscape. Unwrapped Life has decided to forego traditional packaging and only uses recyclable tins and compostable faux plastic, and there are no labels. It’s really what’s in the product that counts, so there is nothing frivolous about this company. PRODUCT: The brand offers shampoo bars and conditioners, as well as shave bars, vegan bath bombs and the amazing, washable bamboo rounds which are all great for home use and travel (no liquids!). The rounds are really exciting, because you can use them for makeup and nail polish removal, and they can be washed multiple times. And the black bamboo version is perfect for mascara, because you won’t worry about staining them.  

TERRACYCLE CANADA

If you’re looking for go above and beyond what is set up in your own municipality, you can reach out to TerraCycle Canada. They offer a program where you order boxes to your house, fill them up with select items and you can send them back to be recycled. Each box has a price tag, but they come with a free shipping label. There are 42 box options, including one for Personal Care Accessories (i.e., your beauty products!), baby gear or baby food pouches, as well as shoes and footwear, oral care like toothbrushes and toothpaste tubes, bath and shower accessories like soap dishes, toilet brushes and the like. Or you can get a box that you fill up called the No Separation – Zero Waste Box and TerraCycle will take care of recycling everything for you. They also work with all sorts of big brands with FREE recycling programs – no price tag attached.

Canada celebrates 10 years making garbage great with TerraCycle

This month, TerraCycle celebrates the important milestone of a decade Eliminating the Idea of Waste through free recycling programs and custom recycling solutions in Canada. Since opening in 2006, TerraCycle Canada has engaged two million people to recycle, diverting 150 million units of difficult-to-recycle waste from landfills and raising over $400,000 for charity.

Diane Davis keeps on recycling … and donating to charities

Using garbage, she's raised more than $1,800 for her favourite causes Diane Davis has raised more than $1,800 over the past few years for several charities of her choice by collecting items that would otherwise end up in the landfill. The local woman sends the materials to TerraCycle Canada, an independent recycling agency specializing in diverting from landfill products municipalities deem “non-recyclable.”

Social entrepreneurs measure success by a different, and unique, yard stick

Running a business is never easy but the measures of success are clear: profitability; customer satisfaction; a growing customer base; employee engagement and satisfaction; and your satisfaction all come to bear on your success. However, assessing performance is even more difficult for businesses that exist to make money and make the world a better place. Are you and your customers clear about your company’s social purpose? Is your company making a meaningful difference with respect to the social change its hope to achieve? Have you achieved the right balance between profit and purpose? As the number of social purpose businesses continues to rise, these questions are becoming more material. A 2013 study by Georgia Levenson Keohane for the McGraw Hill Financial Global Institute shows social entrepreneurship of all kinds are increasing significantly in the United States. In the United Kingdom, a 2011 study by the Policy Research Group at the University of Durham revealed that there were approximately 68,000 social enterprises in the United Kingdom, an increase of more than 400% since 2004. Are the social entrepreneurs who run these enterprises up to the task of running a business with purpose? Bill Drayton, founder of Ashoka and widely considered the father of modern social entrepreneurship, has said that the kind of social entrepreneurs he was seeking — passionate, resourceful, system-changing innovators who could fix static social, political and economic equations — are extremely rare. It’s easy for social entrepreneurs to be lured into a false sense of possibility by what large corporations are doing. For example, PepsiCo has “Performance with Purpose,” but it is also a large profitable corporation whose success doesn’t depend on its social mandate. Most social purpose businesses are small and new and, to be successful, their owners need to maintain a sense of purpose even when they’re laying awake at night worrying about cash flow. TerraCycle, founded in 2002 by Tom Szaky, is a company with a social purpose: eliminating the idea of waste. The company collects difficult-to-recycle packaging and products and repurposes the material into affordable, innovative products. It built a reputation as a world leader in the collection and reuse of non-recyclable, post-consumer waste and in February, North America’s largest waste management company, Progressive Waste Solutions acquired a 19.9% interest in the company. Decision-making for social purpose businesses is complex. In what ways does a decision drive social change and build business value? What are the social consequences of making more money? How should the return on investment be measured? The paradox of social purpose businesses is that the most important measures of success are rhetorical. In 2001, when I launched Impakt, I had four interrelated priorities that were the foundation of the business I wanted and they are still the criteria that inform how we measure performance: 1. Only do work with purpose and have the courage to walk away from opportunities that pay the bills but compromise the calling; 2. Work with people (employees and clients) you genuinely like and respect; 3. Compensate people fairly; 4. Have fun. In the past 13 years, I’ve found out that profitability is qualitative Impakt is profitable when we have approximately equal results in each of these areas. I’ve also learned that it’s really hard not to apply conventional approaches to an unconventional business. For example, most companies are able to pinpoint how much revenue and profit they envision and work backwards to operationalize these objectives. Applying the same approach to a social enterprise simply won’t work because more profit may not deliver more purpose and more purpose isn’t necessarily profitable. It is possible to be profitable and loose your sense of purpose; it is also possible to be widely successful and not be profitable. Social entrepreneurs need to define their own measures of success and stick to them.

TerraCycle's Tom Szaky: Why "Outsmarting" Waste is Good for Business and Planet

"There's a misconception that garbage as we know it, has been around forever," says Tom Szaky, Founder and CEO of TerraCycle. He means garbage in the modern concept. I spoke with Szaky this summer when he was on a business trip to Toronto - his hometown. Having written about TerraCycle Canada earlier this year, I was curious to learn more about this innovative company. What better way than to ask the person who started it?

Recycling makes cents

TerraCycle Canada is determined to keep as much waste from school lunches out of the landfill as possible. And it’s offering money to schools as an incentive. Founded in 2001, the international upcycling company collects used packaging (juice pouches, plastic bags, wrappers) and hard-to-recycle products (flip-flops, cosmetics, pens) and gives them new life as funky pencil cases, plastic garbage bins and park benches.

Message in an Up-cycled Bottle

By Karen Creed-Thompson from EcoParent magazine - www.ecoparent.ca Founded in 2001 by Toronto native Tom Szaky, TerraCycle is a world leader in the collection and reuse of post-consumer waste. Actively collecting non-recyclable or hard to recycle materials and turning them into affordable green products, TerraCycle Canada has collected 4,038,378 units of waste to date and is forecasting 6,800,000 units for 2012, with its international operations collecting over 2.8 billion units of waste globally. TerraCycle Canada works with more than 14 major brands to collect used packaging and products that would otherwise be destined for landfills. Glad, Mr. Christie’s, Nestlé, Sally’s, Tassimo, Kool-Aid, Huggies and Garnier are just a few of the corporate giants already on board. The company’s Mississauga warehouse is filled with stockpiles of used products like sandwich bags, drink pouches, pens, inkjet cartridges, e-waste... and an assortment of other packaging from cookies, to personal care products. (A complete list of items for collection can be found at www. terracycle.ca.) All of this waste was reclaimed through TerraCycle’s Brigade® programs, which pay individuals and groups for the items they collect.

Trash Talk: No ifs, ands or butts get overlooked

Imagine: Cigarette butts, whether on the street or in an ashtray, can now be turned into something useful. They could even help organizations do some modest fundraising. Yes, butt recycling has arrived in Canada, thanks to a program launched mid-May by an innovative company called TerraCycle Canada (terracycle.ca). What will those butts become? Skids or pallets made from the plastic filters, according to TerraCycle. The organic leftovers — the tobacco and paper — will be composted.