2010 was a great year, but something happened that made me angry. But backing up and having a broader look, it makes sense. It goes like this: Sunchips, after more than a year of marketing getting people ready, launches with a fully compostable bag. It fails, hugely. Because it's too noisy for some. Noisy, really? Really. At first this seemed absurd to me, but then, if I take off my "green glasses," I can see that an obnoxiously loud bag would take precedence over the fact that it can be composted. The reality is (at least currently) people are more interested in appearing green than actually engaging in green behavior, particularly that which impinges on their comfort. And truth be told, actually composting so called compostable packaging is, for the most part, quite a difficult task.

Do you know about TerraCycle? Frito Lay is asking large institutions to recycle their snack bags to TerraCycle. They will even pay for the shipping and donate 2 cents per bag to a school or non profit institution! For more information, please go to: www.fritolay.com

P.E. teacher Trish Peterson says Nashold joined a TerraCycle Brigade last year. TerraCycle pays the school two cents for each drink pouch, they make them into new products like lunch boxes. Fifth grade teacher Shelly Cascio says the kids have really picked up on it. "They stop at home and say mom, dad, wait, we need to recycle this instead of throwing it away because we don't want to put it in our landfills." Lucas Buczynksi washes the pouches every couple of weeks. Other kids help dry and pack them in groups of 25. Once they have 500 packed, the box gets mailed to TerraCycle.