With it being Earth Month and the 50th anniversary of Earth Day, making conscious beauty decisions is on our minds more now than ever. But things like monitoring our consumption, optimizing our usage, and working toward more sustainable habits is important year round, not just on Earth Day. Now, before you go off thinking we're suggesting you completely abandon your old ways, hear us out: it doesn't take drastic measures to make your beauty routine more eco-friendly. There are plenty of tiny conscious beauty tweaks you can make.   "The beauty industry is only behind the food and beverage industry as one of the world's biggest sources of waste," said Belinda Smith, the founder of St. Rose, a cleanly formulated, sustainably-sourced fragrance brand. "However, instead of feeling guilty or discouraged let's do something about it. Small progress every day is a big win and we all need to do our part if we are going to steer this ship around."   Ahead, we're sharing a few conscious beauty changes you can make in your everyday life to work toward a more eco-friendly, sustainable routine.  

Do Your Research and Support Eco-Friendly Brands

  We're not recommending you give up your 10-step skin-care routine, but you can look to include more eco-friendly and sustainable products. "Support eco-friendly brands with sustainable ingredients," said Allison McNamara, founder of MARA, a sustainably made and ethically-sourced skin-care brand. "You have the power with your dollar to support brands that are doing their part to make a difference."   You can usually determine if a brand is eco-friendly by looking at its mission. "Being more mindful as consumers is the number one thing," said Smith. "Choosing better and buying less. Looking to invest in brands that are practicing what they preach."  

Recycle Empty Beauty Product Containers

  Instead of just throwing your empty beauty products away in the trash, recycling them properly with beauty-specific programs. Unfortunately, many beauty products cannot be recycling in regular blue bins with other cans and bottles. That's why programs like TerraCycle exist - they allow you mail your empty, typically non-recyclable beauty products to them to be properly repurposed.   To take your efforts a step further, you can look to support brands that partner with recycling programs. Garnier, Love Beauty and Planet, and Göt2b, to name a few, are all partners with TerraCycle and reward customers in various ways for recycling their empty products.   "Doing zero waste imperfectly is what we all should be striving toward," said Smith.   To help your products get recycled, McNamara explained you should clean them out before tossing them. "I know when you're in the moment it feels like a chore, but anything (beauty, food, etc) with more than 10 percent left in the component doesn't get recycled," said McNamara. "Do your part and rinse out your containers."  

Swap Your Toothpaste For a Plastic-Free Alternative

  recycled and every single plastic toothbrush you've ever used is still sitting in a landfill somewhere," said Lindsay McCormick, founder of Bite Toothpaste Bits, a brand that makes a more eco-friendly, plastic-free alternative for brushing your teeth. "The Bite Toothpaste Bits are dry toothpaste tablets that come in refillable glass jars and the Brush by Bite is a compostable bamboo toothbrush with a removable head."  

Trade Your Single-Use Cotton Rounds For Reusable Options

  If you use a cotton pad every time you take off your makeup or use a toner, the amount you're throwing away can quickly add up. To reduce your waste, switch to reusable cotton pads. "Not only are single use cotton pads wasteful, many contain plastics too," said McNamara. The switch is better for the environment and your wallet, so it's a win-win. "It saves trips to the store and because they last for years, they'll save you money in the long run," said McCormick. Try The Good Stuff Reusable Cotton Pads.  

Opt For Products Made With Biodegradable Ingredients

  Plastic waste in landfills can take hundreds of years to decompose. So, next time you're shopping for things like a toothbrush or hair brush, try looking for biodegradable options. For example, WetBrush's Go Green Oil Infused Brush is made from all-natural biodegradable plant starch that naturally breaks down in a landfill within five years.  

Think About Packaging

  On the list of potential packaging materials, plastic is one of the worst. Glass, on the other hand is endlessly recyclable and is a better option of the two (however, when thrown out or recycled improperly, it can take twice as long as plastic to decompose). Whenever possible, look for zero-waste packaging. This includes items like shampoo, conditioner, and soap bars by Bottle None that come in plastic-free packaging.  

Buy Refillable Beauty Products

  More brands are allowing shoppers to buy refills to their favorite products without needing to purchase an entirely new jar or bottle. For example, OUAI sells refill pouches for their shampoos which uses less plastic than rigid bottles. Outside of the shower, the new brand Gelo Hand Soaps sells refillable, highly concentrated plant-based soap pods that are housed in a 100 percent biodegradable, water-soluble film that activates when combined with water and J.R. Watkins has a hand soap refill pouch, eliminating the need to purchase a new bottle.  

Cut Back on Single-Use Everything in Beauty

  Taking it a step further than just single-use cotton rounds, consider cutting back on single-use everything. "I stopped using sheet masks and face wipes years ago originally because I realized just how wasteful and unsustainable single use beauty products are," said McNamara.  

With it being Earth Month and the 50th anniversary of Earth Day, making conscious beauty decisions is on our minds more now than ever. But things like monitoring our consumption, optimizing our usage, and working toward more sustainable habits is important year round, not just on Earth Day. Now, before you go off thinking we’re suggesting you completely abandon your old ways, hear us out: it doesn’t take drastic measures to make your beauty routine more eco-friendly. There are plenty of tiny conscious beauty tweaks you can make.   “The beauty industry is only behind the food and beverage industry as one of the world’s biggest sources of waste,” said Belinda Smith, the founder of St. Rose. “However, instead of feeling guilty or discouraged let’s do something about it. Small progress every day is a big win and we all need to do our part if we are going to steer this ship around.”   Ahead, we’re sharing a few conscious beauty changes you can make in your everyday life to work toward a more eco-friendly, sustainable routine.  

Do Your Research and Support Eco-Friendly Brands

  We’re not recommending you give up your 10-step skin-care routine, but you can look to include more eco-friendly and sustainable products. “Support eco-friendly brands with sustainable ingredients,” said Allison McNamara, founder of MARA. “You have the power with your dollar to support brands that are doing their part to make a difference.”   You can usually determine if a brand is eco-friendly by looking at its mission. “Being more mindful as consumers is the number one thing,” said Smith. “Choosing better and buying less. Looking to invest in brands that are practicing what they preach.”  

Recycle Empty Beauty Product Contains

  Instead of just throwing your empty beauty products away in the trash, recycling them properly with beauty-specific programs. Unfortunately, many beauty products cannot be recycling in regular blue bins with other cans and bottles. That’s why programs like TerraCycle exist — they allow you mail your empty, typically non-recyclable beauty products to them to be properly repurposed.   To take your efforts a step further, you can look to support brands that partner with recycling programs. Garnier, Love Beauty and Planet, and Göt2b, to name a few, are all partners with TerraCycle and reward customers in various ways for recycling their empty products.   To help your products get recycled, McNamara explained you should clean them out before tossing them. “I know when you’re in the moment it feels like a chore, but anything (beauty, food, etc) with more than 10 percent left in the component doesn’t get recycled,” said McNamara. “Do your part and rinse out your containers.”  

Trade Your Single-Use Cotton Rounds For Reusable Options

  If you use a cotton pad every time you take off your makeup or use a toner, the amount you’re throwing away can quickly add up. To reduce your waste, switch to reusable cotton pads. “Not only are single use cotton pads wasteful, many contain plastics too,” said McNamara. “Invest in a cute acrylic stand and reusable cotton rounds and clean them like you would your towels.” Try The Good Stuff Reusable Cotton Pads.  

Opt for Products Made With Biodegradable Ingredients

  Plastic waste in landfills can take hundreds of years to decompose. So, next time you’re shopping for things like a toothbrush or hair brush, try looking for biodegradable options. For example, WedBrush’s Go Green Oil Infused Brush is made from all-natural biodegradable plant starch that naturally breaks down in a landfill within five years.  

Think About Packaging

  On the list of potential packaging materials, plastic is one of the worst. Glass, on the other hand is endlessly recyclable and is a better option of the two (however, when thrown out or recycled improperly, it can take twice as long as plastic to decompose). Whenever possible, look for zero-waste packaging. This includes items like shampoo, conditioner, and soap bars by Bottle None that come in plastic-free packaging.  

Buy Refillable Beauty Products

  More brands are allowing shoppers to buy refills to their favorite products without needing to purchase an entirely new jar or bottle. For example, OUAI sells refill pouches for their shampoos which uses less plastic than rigid bottles. Outside of the shower, the new brand Gelo Hand Soaps sells refillable, highly concentrated plant-based soap pods that are housed in a 100 percent biodegradable, water-soluble film that activates when combined with water and J.R. Watkins has a hand soap refill pouch, eliminating the need to purchase a new bottle.  

Cut Back on Single-Use Everything in Beauty

  Taking it a step further than just single-use cotton rounds, consider cutting back on single-use everything. “I stopped using sheet masks and face wipes years ago originally because I realized just how wasteful and unsustainable single use beauty products are,” said McNamara.  

With it being Earth Month and the 50th anniversary of Earth Day, making conscious beauty decisions is on our minds more now than ever. But things like monitoring our consumption, optimizing our usage, and working toward more sustainable habits is important year round, not just on Earth Day. Now, before you go off thinking we’re suggesting you completely abandon your old ways, hear us out: it doesn’t take drastic measures to make your beauty routine more eco-friendly. There are plenty of tiny conscious beauty tweaks you can make.   “The beauty industry is only behind the food and beverage industry as one of the world’s biggest sources of waste,” said Belinda Smith, the founder of St. Rose. “However, instead of feeling guilty or discouraged let’s do something about it. Small progress every day is a big win and we all need to do our part if we are going to steer this ship around.”   Ahead, we’re sharing a few conscious beauty changes you can make in your everyday life to work toward a more eco-friendly, sustainable routine.  

Do Your Research and Support Eco-Friendly Brands

  We’re not recommending you give up your 10-step skin-care routine, but you can look to include more eco-friendly and sustainable products. “Support eco-friendly brands with sustainable ingredients,” said Allison McNamara, founder of MARA. “You have the power with your dollar to support brands that are doing their part to make a difference.”   You can usually determine if a brand is eco-friendly by looking at its mission. “Being more mindful as consumers is the number one thing,” said Smith. “Choosing better and buying less. Looking to invest in brands that are practicing what they preach.”  

Recycle Empty Beauty Product Contains

  Instead of just throwing your empty beauty products away in the trash, recycling them properly with beauty-specific programs. Unfortunately, many beauty products cannot be recycling in regular blue bins with other cans and bottles. That’s why programs like TerraCycle exist — they allow you mail your empty, typically non-recyclable beauty products to them to be properly repurposed.   To take your efforts a step further, you can look to support brands that partner with recycling programs. Garnier, Love Beauty and Planet, and Göt2b, to name a few, are all partners with TerraCycle and reward customers in various ways for recycling their empty products.   To help your products get recycled, McNamara explained you should clean them out before tossing them. “I know when you’re in the moment it feels like a chore, but anything (beauty, food, etc) with more than 10 percent left in the component doesn’t get recycled,” said McNamara. “Do your part and rinse out your containers.”  

Trade Your Single-Use Cotton Rounds For Reusable Options

  If you use a cotton pad every time you take off your makeup or use a toner, the amount you’re throwing away can quickly add up. To reduce your waste, switch to reusable cotton pads. “Not only are single use cotton pads wasteful, many contain plastics too,” said McNamara. “Invest in a cute acrylic stand and reusable cotton rounds and clean them like you would your towels.” Try The Good Stuff Reusable Cotton Pads.  

Opt for Products Made With Biodegradable Ingredients

  Plastic waste in landfills can take hundreds of years to decompose. So, next time you’re shopping for things like a toothbrush or hair brush, try looking for biodegradable options. For example, WedBrush’s Go Green Oil Infused Brush is made from all-natural biodegradable plant starch that naturally breaks down in a landfill within five years.  

Think About Packaging

  On the list of potential packaging materials, plastic is one of the worst. Glass, on the other hand is endlessly recyclable and is a better option of the two (however, when thrown out or recycled improperly, it can take twice as long as plastic to decompose). Whenever possible, look for zero-waste packaging. This includes items like shampoo, conditioner, and soap bars by Bottle None that come in plastic-free packaging.  

Buy Refillable Beauty Products

  More brands are allowing shoppers to buy refills to their favorite products without needing to purchase an entirely new jar or bottle. For example, OUAI sells refill pouches for their shampoos which uses less plastic than rigid bottles. Outside of the shower, the new brand Gelo Hand Soaps sells refillable, highly concentrated plant-based soap pods that are housed in a 100 percent biodegradable, water-soluble film that activates when combined with water and J.R. Watkins has a hand soap refill pouch, eliminating the need to purchase a new bottle.  

Cut Back on Single-Use Everything in Beauty

  Taking it a step further than just single-use cotton rounds, consider cutting back on single-use everything. “I stopped using sheet masks and face wipes years ago originally because I realized just how wasteful and unsustainable single use beauty products are,” said McNamara.

Last February, ELLE editors along with a team of experts reviewed hundreds of submissions for our thirteenth annual recognition of the best in eco-friendly and sustainable beauty. From Dove’s bottled products, now made from 100% recycled plastic packaging, to French heritage brand Guerlain’s goal to help save a billion bees in the next ten years, the 2020 Green Beauty Stars not only deliver results, they also leave a lighter footprint on the planet in the process.

While the COVID-19 crisis has drastically changed the current state of our world, its future remains in the balance making these beauty brand’s efforts to be more sustainable all the more critical. The need to treat each other and the planet with kindness is now.

With it being Earth Month and the 50th anniversary of Earth Day, making conscious beauty decisions is on our minds more now than ever. But things like monitoring our consumption, optimizing our usage, and working toward more sustainable habits is important year round, not just on Earth Day. Now, before you go off thinking we’re suggesting you completely abandon your old ways, hear us out: it doesn’t take drastic measures to make your beauty routine more eco-friendly. There are plenty of tiny conscious beauty tweaks you can make.   “The beauty industry is only behind the food and beverage industry as one of the world’s biggest sources of waste,” said Belinda Smith, the founder of St. Rose. “However, instead of feeling guilty or discouraged let’s do something about it. Small progress every day is a big win and we all need to do our part if we are going to steer this ship around.”   Ahead, we’re sharing a few conscious beauty changes you can make in your everyday life to work toward a more eco-friendly, sustainable routine.  

Do Your Research and Support Eco-Friendly Brands

  We’re not recommending you give up your 10-step skin-care routine, but you can look to include more eco-friendly and sustainable products. “Support eco-friendly brands with sustainable ingredients,” said Allison McNamara, founder of MARA. “You have the power with your dollar to support brands that are doing their part to make a difference.”   You can usually determine if a brand is eco-friendly by looking at its mission. “Being more mindful as consumers is the number one thing,” said Smith. “Choosing better and buying less. Looking to invest in brands that are practicing what they preach.”  

Recycle Empty Beauty Product Contains

  Instead of just throwing your empty beauty products away in the trash, recycling them properly with beauty-specific programs. Unfortunately, many beauty products cannot be recycling in regular blue bins with other cans and bottles. That’s why programs like TerraCycle exist — they allow you mail your empty, typically non-recyclable beauty products to them to be properly repurposed.   To take your efforts a step further, you can look to support brands that partner with recycling programs. Garnier, Love Beauty and Planet, and Göt2b, to name a few, are all partners with TerraCycle and reward customers in various ways for recycling their empty products.   To help your products get recycled, McNamara explained you should clean them out before tossing them. “I know when you’re in the moment it feels like a chore, but anything (beauty, food, etc) with more than 10 percent left in the component doesn’t get recycled,” said McNamara. “Do your part and rinse out your containers.”  

Trade Your Single-Use Cotton Rounds For Reusable Options

  If you use a cotton pad every time you take off your makeup or use a toner, the amount you’re throwing away can quickly add up. To reduce your waste, switch to reusable cotton pads. “Not only are single use cotton pads wasteful, many contain plastics too,” said McNamara. “Invest in a cute acrylic stand and reusable cotton rounds and clean them like you would your towels.” Try The Good Stuff Reusable Cotton Pads.  

Opt for Products Made With Biodegradable Ingredients

  Plastic waste in landfills can take hundreds of years to decompose. So, next time you’re shopping for things like a toothbrush or hair brush, try looking for biodegradable options. For example, WedBrush’s Go Green Oil Infused Brush is made from all-natural biodegradable plant starch that naturally breaks down in a landfill within five years.  

Think About Packaging

  On the list of potential packaging materials, plastic is one of the worst. Glass, on the other hand is endlessly recyclable and is a better option of the two (however, when thrown out or recycled improperly, it can take twice as long as plastic to decompose). Whenever possible, look for zero-waste packaging. This includes items like shampoo, conditioner, and soap bars by Bottle None that come in plastic-free packaging.  

Buy Refillable Beauty Products

  More brands are allowing shoppers to buy refills to their favorite products without needing to purchase an entirely new jar or bottle. For example, OUAI sells refill pouches for their shampoos which uses less plastic than rigid bottles. Outside of the shower, the new brand Gelo Hand Soaps sells refillable, highly concentrated plant-based soap pods that are housed in a 100 percent biodegradable, water-soluble film that activates when combined with water and J.R. Watkins has a hand soap refill pouch, eliminating the need to purchase a new bottle.  

Cut Back on Single-Use Everything in Beauty

  Taking it a step further than just single-use cotton rounds, consider cutting back on single-use everything. “I stopped using sheet masks and face wipes years ago originally because I realized just how wasteful and unsustainable single use beauty products are,” said McNamara.

With it being Earth Month and the 50th anniversary of Earth Day, making conscious beauty decisions is on our minds more now than ever. But things like monitoring our consumption, optimizing our usage, and working toward more sustainable habits is important year round, not just on Earth Day. Now, before you go off thinking we’re suggesting you completely abandon your old ways, hear us out: it doesn’t take drastic measures to make your beauty routine more eco-friendly. There are plenty of tiny conscious beauty tweaks you can make.   “The beauty industry is only behind the food and beverage industry as one of the world’s biggest sources of waste,” said Belinda Smith, the founder of St. Rose. “However, instead of feeling guilty or discouraged let’s do something about it. Small progress every day is a big win and we all need to do our part if we are going to steer this ship around.”   Ahead, we’re sharing a few conscious beauty changes you can make in your everyday life to work toward a more eco-friendly, sustainable routine.  

Do Your Research and Support Eco-Friendly Brands

  We’re not recommending you give up your 10-step skin-care routine, but you can look to include more eco-friendly and sustainable products. “Support eco-friendly brands with sustainable ingredients,” said Allison McNamara, founder of MARA. “You have the power with your dollar to support brands that are doing their part to make a difference.”   You can usually determine if a brand is eco-friendly by looking at its mission. “Being more mindful as consumers is the number one thing,” said Smith. “Choosing better and buying less. Looking to invest in brands that are practicing what they preach.”  

Recycle Empty Beauty Product Contains

  Instead of just throwing your empty beauty products away in the trash, recycling them properly with beauty-specific programs. Unfortunately, many beauty products cannot be recycling in regular blue bins with other cans and bottles. That’s why programs like TerraCycle exist — they allow you mail your empty, typically non-recyclable beauty products to them to be properly repurposed.   To take your efforts a step further, you can look to support brands that partner with recycling programs. Garnier, Love Beauty and Planet, and Göt2b, to name a few, are all partners with TerraCycle and reward customers in various ways for recycling their empty products.   To help your products get recycled, McNamara explained you should clean them out before tossing them. “I know when you’re in the moment it feels like a chore, but anything (beauty, food, etc) with more than 10 percent left in the component doesn’t get recycled,” said McNamara. “Do your part and rinse out your containers.”  

Trade Your Single-Use Cotton Rounds For Reusable Options

  If you use a cotton pad every time you take off your makeup or use a toner, the amount you’re throwing away can quickly add up. To reduce your waste, switch to reusable cotton pads. “Not only are single use cotton pads wasteful, many contain plastics too,” said McNamara. “Invest in a cute acrylic stand and reusable cotton rounds and clean them like you would your towels.” Try The Good Stuff Reusable Cotton Pads.  

Opt for Products Made With Biodegradable Ingredients

  Plastic waste in landfills can take hundreds of years to decompose. So, next time you’re shopping for things like a toothbrush or hair brush, try looking for biodegradable options. For example, WedBrush’s Go Green Oil Infused Brush is made from all-natural biodegradable plant starch that naturally breaks down in a landfill within five years.  

Think About Packaging

  On the list of potential packaging materials, plastic is one of the worst. Glass, on the other hand is endlessly recyclable and is a better option of the two (however, when thrown out or recycled improperly, it can take twice as long as plastic to decompose). Whenever possible, look for zero-waste packaging. This includes items like shampoo, conditioner, and soap bars by Bottle None that come in plastic-free packaging.  

Buy Refillable Beauty Products

  More brands are allowing shoppers to buy refills to their favorite products without needing to purchase an entirely new jar or bottle. For example, OUAI sells refill pouches for their shampoos which uses less plastic than rigid bottles. Outside of the shower, the new brand Gelo Hand Soaps sells refillable, highly concentrated plant-based soap pods that are housed in a 100 percent biodegradable, water-soluble film that activates when combined with water and J.R. Watkins has a hand soap refill pouch, eliminating the need to purchase a new bottle.  

Cut Back on Single-Use Everything in Beauty

  Taking it a step further than just single-use cotton rounds, consider cutting back on single-use everything. “I stopped using sheet masks and face wipes years ago originally because I realized just how wasteful and unsustainable single use beauty products are,” said McNamara.

Last February, ELLE editors along with a team of experts reviewed hundreds of submissions for our thirteenth annual recognition of the best in eco-friendly and sustainable beauty. From Dove’s bottled products, now made from 100% recycled plastic packaging, to French heritage brand Guerlain’s goal to help save a billion bees in the next ten years, the 2020 Green Beauty Stars not only deliver results, they also leave a lighter footprint on the planet in the process.

While the COVID-19 crisis has drastically changed the current state of our world, its future remains in the balance making these beauty brand’s efforts to be more sustainable all the more critical. The need to treat each other and the planet with kindness is now.

Last February, ELLE editors along with a team of experts reviewed hundreds of submissions for our thirteenth annual recognition of the best in eco-friendly and sustainable beauty. From Dove’s bottled products, now made from 100% recycled plastic packaging, to French heritage brand Guerlain’s goal to help save a billion bees in the next ten years, the 2020 Green Beauty Stars not only deliver results, they also leave a lighter footprint on the planet in the process.

While the COVID-19 crisis has drastically changed the current state of our world, its future remains in the balance making these beauty brand’s efforts to be more sustainable all the more critical. The need to treat each other and the planet with kindness is now.

Schwarzkopf is the latest beauty brand to team up with TerraCycle on a large-scale recycling initiative.   The Henkel-owned haircare giant has partnered with the waste management company to make its retail hair care, colour and styling products recyclable across the US. The sustainability push will see shoppers invited to collect their empty packaging from Schwarzkopf products, and send them to TerraCycle. Empties will then be recycled and transformed into new products such as park benches, bike racks, pet food bowls and recycling bins.   "We're proud that 100% of Schwarzkopf retail product packaging will now be recyclable," Manuela Emmrich, marketing director, Hair US, Henkel Beauty Care, said in a statement. "Through the TerraCycle/Schwarzkopf program, there is now a solution for hair product packaging that has historically been difficult to recycle, due to a myriad of curb-side recycling program requirements."   "The expansion of Henkel's partnership with TerraCycle is an important part of Henkel's commitment to a circular economy for plastic and sustainable packaging, and our target of ensuring 100 percent of our Beauty and Laundry & Home Care packaging is recyclable, reusable or compostable by 2025," added Martina Spinatsch, vice president, R&D, Beauty Care, Henkel North America.   Three different Schwarzkopf Recycling Programs have been established to deal with aerosols, hair colouration products and all other packaging, with individuals, schools, offices and community organisations all encouraged to participate. Collectors can be rewarded for their efforts by earning points that can be used for charity gifts or converted to cash and donated to the non-profit, school; or charitable organisation of their choice.   Schwarzkopf is not the only beauty brand turning to TerraCycle to up its recycling game -- Herbal Essences, Garnier USA and Gillette have all recently launched initiatives with the company. -- AFP Relaxnews

The company seeks to reduce the use of fossil-based virgin plastics by 50% in its consumer goods packaging.     German consumer goods company Henkel has pledged to make its packaging to be 100% recyclable or reusable by 2025 in a bid to promote a circular economy.   The ambitious packaging targets also include the reduction of fossil-based virgin plastics by 50% in its consumer goods packaging and contribute to avoiding plastic waste.   Henkel sustainability council chair and Henkel human resources executive vice-president Sylvie Nicol said: “Packaging and plastic have captured the attention of the public, governments, and businesses around the world more than ever – plastic waste ending in the environment is one of the greatest global challenges.   “The search for solutions is well underway, and our packaging experts are working intensively to deliver on our ambitious targets.   “To drive further progress and promote a circular economy, we are working closely together with our partners along the entire value chain.”  

Henkel’s commitment to a circular economy

  As part of its commitment to a circular economy, the company has already made many advances in sustainable packaging such as increasing the share of recycled plastic in its packaging and many Henkel’s packaging already consists of 100% recycled material.   The new ambitious packaging strategy, however, aims to use material from sustainable sources and develop smart designs to close the loop, the company said.   Henkel said it has already reached 85% target to make its packaging material will be recyclable or reusable.   The company has made cross-industry partnerships such as CEFLEX, a consortium of more than 130 companies and organizations aiming to enable flexible packaging to be recycled.   In February this year, Henkel’s hair-care brand Schwarzkopf has partnered with recycling firm TerraCycle to launch hair care packaging recycling programmes.   The partnership will work together to recycle Schwarzkopf’s retail hair care, colour and styling products across the nation.