Summer will be here before you know it, and while I would not exactly consider myself a warm-weather person, there is one reason I love the season: frozen cocktails! Don’t forget to recycle the pouch! The company has teamed up with TerraCycle to make responsible disposal of their containers an easy task.

While sipping on real rose wine, natural fruit flavors with that perfect touch of sugar cane, consumers will also be helping to save the environment as Martini & Rossi, the leading Italian sparkling wine and vermouth brand in the world, partners with international Trenton-based recycling company TerraCycle to make its Frosé pouches nationally recyclable through the MARTINI & ROSSI Frosé Pouch Recycling Program.   As an added incentive, for every shipment of Frosé packaging waste sent to TerraCycle, collectors earn points that can be used for charity gifts or converted to cash and donated to the non-profit, school or charitable organization of their choice.   “As a family-owned business for more than 157 years, doing the right thing for our people, our partners, and our communities goes back to our roots,” said Jaime Keller, Director, Innovation Brands. “Through the Frosé Pouch Recycling Program with TerraCycle, MARTINI & ROSSI Frosé aims to cool off the summer while reducing the amount of waste that is landfilled or incinerated to be reused in alternative ways.”   As part of the Recycling Program, consumers are invited to send in the empty packaging from the frozen rosé cocktail to be recycled for free. Participation is easy: sign up on the TerraCycle program page https://www.terracycle.com/en-US/brigades/martini-rossi-frose and mail in the packaging using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.   “By creating the Frosé Pouch Recycling Program, Martini & Rossi is giving their customers the unique opportunity to responsibly recycle their packaging and divert waste from landfills,” said TerraCycle CEO and Founder, Tom Szaky. “Frosé connoisseurs participating in this program, can have fun and enjoy the moment, but not that the expense of the planet.”   The MARTINI & ROSSI Frosé Pouch Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling programs, visit www.terracycle.com.

Gillette, in partnership with international recycling leader TerraCycle Canada, has announced for the first-time, that all brands of disposable razors, replaceable-blade cartridge units and razor plastic packaging are recyclable on a national scale.   Through the innovative disposable razor recycling partnership with Gillette in Canada, consumers are invited to recycle their razors in two ways:   • Gillette Razor Recycling Program - Participants wishing to recycle their razors from home are invited to sign up on the program page https://www.terracycle.com/en-.... When ready to ship their waste, they can simply download a free TerraCycle shipping label, package the razors in a secure, puncture proof package and send it to TerraCycle for recycling.   • Gillette Razor Local Recycling Solutions - Businesses, gyms, colleges, cities and community organizations are invited to become public drop-off points for the Gillette Razor Recycling Program. Participants interested in becoming a drop-off point are invited to sign up on the program page. After acceptance to the program, they will be sent an exclusive razor recycling bin developed by TerraCycle and Gillette. Once full, they can simply seal and return the bin to TerraCycle via UPS and a new one will be sent back to them. The address listed in the account will be posted on the publicly available map of local recycling solutions on the Gillette Razor Recycling Program page. "Through this innovative, first of its kind program, disposable razors, replaceable-blade cartridge units and their associated packaging are now nationally recyclable through the Gillette Recycling Program," said TerraCycle CEO and founder Tom Szaky. "We are proud to partner with this forward-thinking company to offer consumers a way to divert razor waste from landfills." "We are very excited about our partnership with TerraCycle to offer recycling for Gillette, Venus or any razor brand across Canada. This is an important first step towards sustainable solutions for shaving products and the start of an exciting journey with Gillette and TerraCycle." said Gillette Canada Leader, Jennifer Seiler. For every shipment of waste sent to TerraCycle through the Gillette Razor Recycling Program or the Gillette Razor Local Recycling Solution, collectors earn points that can be used for charity gifts or converted to cash and donated to the non-profit, school or charitable organization of their choice. The collected packaging will be recycled into a variety of new consumer products such as park benches, bike racks, pet food bowls and recycling bins.   Other recently established packaging and consumer product recycling partnerships by TerraCycle's US-based operation, out of Trenton, New Jersey, include: pouches produced by MARTINI & ROSSI, the Italian sparkling wine and vermouth brand; Paula's Choice skincare product packaging waste; L.O.L. Surprise! toy products; and P&G Herbal Essences hair care products.  

Sip, sip, hooray! MARTINI & ROSSI^®, the leading Italian sparkling wine and vermouth brand in the world, has partnered with international recycling company TerraCycle^® to make the pouches from MARTINI & ROSSI Frosé nationally recyclable through the MARTINI & ROSSI Frosé Pouch Recycling Program.   Made with real rose wine, natural fruit flavors and a touch of sugar cane, MARTINI & ROSSI Frosé is the first premium frozen rosé wine cocktail that is ready-to-drink and perfect for a variety of seasonal social gatherings. As an added incentive, for every shipment of Frosé packaging waste sent to TerraCycle, collectors earn points that can be used for charity gifts or converted to cash and donated to the non-profit, school or charitable organization of their choice.   “As a family-owned business for more than 157 years, doing the right thing for our people, our partners, and our communities goes back to our roots,” said Jaime Keller, Director, Innovation Brands. “Through the Frosé Pouch Recycling Program with TerraCycle, MARTINI & ROSSI Frosé aims to cool off the summer while reducing the amount of waste that is landfilled or incinerated to be reused in alternative ways.”   As part of the MARTINI & ROSSI Frosé Pouch Recycling Program, consumers are invited to send in the empty packaging from the frozen rosé cocktail to be recycled for free. Participation is easy: sign up on the TerraCycle program page https://www.terracycle.com/en-US/brigades/martini-rossi-frose and mail in the packaging using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.   “By creating the Frosé Pouch Recycling Program, MARTINI & ROSSI is giving their customers the unique opportunity to responsibly recycle their packaging and divert waste from landfills,” said TerraCycle CEO and Founder, Tom Szaky. “Frosé connoisseurs participating in this program, can have fun and enjoy the moment, but not that the expense of the planet.”

Consumers can feel better about their late summertime frosé sips now that Martini and Rossi has teamed up with TerraCycle to recycle its frosé pouches.   Global skincare brand Paula’s Choice has also partnered with TerraCycle to recycle its packaging. Both brands announced partnerships with Trenton-based TerraCycle Monday.   To recycle, send empty frosé pouches and Paula’s Choice packaging to TerraCycle free of charge with prepaid shipping labels printed off TerraCycle’s website. For every shipment of packaging waste, TerraCycle gives collectors points that can be converted to cash and donated to an organization of their choice.   Also announced Monday is a partnership between TerraCycle and Gillette that allows consumers in Canada to recycle their old razors. Gillette announced its U.S. partnership back in March.   Once received, shipments are cleaned and melted into hard plastics to then be remolded into new recyclable products.  

With the demand for aesthetically pleasing rosé products, plenty of bars and restaurants are serving frozen rosé cocktails but this option gives consumers a convenient way to take the popular product to go. While many consumers are turning to wine by the can, this shatter-proof pouch packaging solution offers a sophisticated take on frozen ice treats that are shaped into sticks. Best of all, Martini&Rossi Frosé partnered with TerraCycle so that the pouches are recyclable.