Gillette, in partnership with international recycling leader TerraCycle Canada, has announced for the first-time, that all brands of disposable razors, replaceable-blade cartridge units and razor plastic packaging are recyclable on a national scale.   Through the innovative disposable razor recycling partnership with Gillette in Canada, consumers are invited to recycle their razors in two ways:   • Gillette Razor Recycling Program - Participants wishing to recycle their razors from home are invited to sign up on the program page https://www.terracycle.com/en-.... When ready to ship their waste, they can simply download a free TerraCycle shipping label, package the razors in a secure, puncture proof package and send it to TerraCycle for recycling.   • Gillette Razor Local Recycling Solutions - Businesses, gyms, colleges, cities and community organizations are invited to become public drop-off points for the Gillette Razor Recycling Program. Participants interested in becoming a drop-off point are invited to sign up on the program page. After acceptance to the program, they will be sent an exclusive razor recycling bin developed by TerraCycle and Gillette. Once full, they can simply seal and return the bin to TerraCycle via UPS and a new one will be sent back to them. The address listed in the account will be posted on the publicly available map of local recycling solutions on the Gillette Razor Recycling Program page. "Through this innovative, first of its kind program, disposable razors, replaceable-blade cartridge units and their associated packaging are now nationally recyclable through the Gillette Recycling Program," said TerraCycle CEO and founder Tom Szaky. "We are proud to partner with this forward-thinking company to offer consumers a way to divert razor waste from landfills." "We are very excited about our partnership with TerraCycle to offer recycling for Gillette, Venus or any razor brand across Canada. This is an important first step towards sustainable solutions for shaving products and the start of an exciting journey with Gillette and TerraCycle." said Gillette Canada Leader, Jennifer Seiler. For every shipment of waste sent to TerraCycle through the Gillette Razor Recycling Program or the Gillette Razor Local Recycling Solution, collectors earn points that can be used for charity gifts or converted to cash and donated to the non-profit, school or charitable organization of their choice. The collected packaging will be recycled into a variety of new consumer products such as park benches, bike racks, pet food bowls and recycling bins.   Other recently established packaging and consumer product recycling partnerships by TerraCycle's US-based operation, out of Trenton, New Jersey, include: pouches produced by MARTINI & ROSSI, the Italian sparkling wine and vermouth brand; Paula's Choice skincare product packaging waste; L.O.L. Surprise! toy products; and P&G Herbal Essences hair care products.  

The L.O.L. Surprise! phenomenon will get a big push in China, thanks to a new licensing partnership between MGA Entertainment, Inc. and iQIYI.   Under the new agreement, iQIYI will identify and manage third-party licensing for the L.O.L. Surprise! brand, while leveraging its expertise in the online content space to expand the brand’s reach throughout the territory.   “The deep knowledge and understanding that the iQIYI team possesses regarding the Chinese market is invaluable to further expanding L.O.L. Surprise!,” says Isaac Larian, CEO and founder of MGA Entertainment. “With agents on the ground in China, who live and breathe the Chinese culture, we are confident that they will make incredible strides to strengthening the L.O.L. Surprise! brand.”   Outside of the standard distribution channels for the toys themselves, the newly inked agreement marks the first time that L.O.L. Surprise! will receive a complete licensing program in China.   “We are delighted to partner with MGA Entertainment and become the company’s first and exclusive licensee in China to promote the world-renowned IP brand L.O.L. Surprise!,” says Wu Gang, vice president, iQIYI. “Since its launch in December 2016, L.O.L. Surprise! has become one of the world’s most popular toy brands. With iQIYI’s massive user base, our deep understanding of the China market, and our strong development capability of the full IP value chain, we are confident that we would bring the L.O.L Surprise! brand to more children and families in China and further promote its brand and development in the market.”   This year, L.O.L. Surprise! hit a milestone 1 million subscribers on YouTube, debuted a subscription box with CultureFly, and launched a packaging recycling program in partnership with TerraCycle. Additionally, the new L.O.L. Surprise! O.M.G. dolls hit retail this month, quickly selling out in some locations.