Earlier this year, the beloved drugstore hair care brand announced the launch of their Beach Plastic collection, which featured fan-favorite formulas repackaged in upcycled bottles made from ocean plastic. (Little known fact: More often than not, plastic particles from ocean cleanup efforts are sadly, often considered non-recyclable due to levels of dirt and exposure to nature.) To break the vicious cycle, they've joined forces with TerraCycle, a company that specializes in recycling hard-to-recycle waste, to launch a nationwide take-back program to encourage people to recycle their empty bottles in addition to saving an estimated three tons of plastic that would’ve otherwise ended up in the trash — or even worse, on a sandy beachfront.