L'Oreal are doing more for the environment than most government bodies. The cosmetics giant has joined forces with Terracycle which will collect and process all of our beauty products, recycle them and melt them into plastics ready to be turned into frisbees or park benches. L'Oreal encourage you to send in empty make-up products to save them from landfill, they'll even pay the postage. To learn more head to
terracycle.com.au
Global beauty company, L’Oreal have teamed up with recycling company TerraCycle to give your used beauty and personal care products a whole new lease on life through the free recycling program.
L’Oreal Australia partners with US company TerraCycle and ups their sustainability credentials with the launch of their new recycling service through which customers can send their cosmetic products via post to be properly recycled in a facility.
Cosmetics company L'Oréal Australia has developed an initiative labelled Beauty Products Recycling Program which offers consumers free collection and recycling of used product packaging.
L’Oréal Australia and
TerraCycle have partnered on a new recycling program, providing Australian consumers with the reassurance that all the beauty and personal care packaging they collect at home will not go into landfill.
BEAUTY is big business but can be a big, bad business - something L'Oreal Australia is trying to change with New York company TerraCycle.
A more regenerative system in which collected waste materials are used as a resource to create new products is what recycling is actually about. For example, years ago my company TerraCycle partnered with Garnier to create the
Personal Care and Beauty Recycling Program, a free program that accepts everything from shampoo and conditioner bottles, eye cream tubs and hair spray pumps
for recycling. To enhance our recycling initiative’s impact, the program itself is brand agnostic: all personal care and beauty waste is accepted for recycling, regardless of brand.
Vor einiger Zeit wurde ich von Vichy zum Nachhaltigkeitsfrühstück eingeladen und wusste absolut nicht, was auf mich zukommen würde. In welche Richtung möchte Vichy im Bereich Nachhaltigkeit gehen? Die bekannte Apothekermarke hat sich mit TerraCycle zusammengeschlossen und aus dieser Fusion ist ein wunderbares Projekt entstanden.
TerraCycle's founder and CEO, Tom Szaky, appeared on Sydney radio station Eastside FM's Friday Drive show to talk all things TerraCycle. Select the show from Friday July 1 and scroll to the 82:45 mark to hear Tom speak.
Full credit to L’Oreal for joining forces with TerraCycle a global recycling expert to find new ways to recycle packaging that currently goes to landfill.
Initiatives like the launch of the Beauty Products Recycling Program across L’Oreal brands Garnier, L’Oreal Paris and Maybelline encourage consumers to change their habits, to collect their empty beauty products at home and send them to TerraCycle to be recycled, with L’Oreal Australian covering the costs of the program – brilliant!
