Many major brands are getting on board with upcycling.  Scott tissue and Huggies are sponsoring programs to collect plastic packaging waste from paper products and diapers. And since most oral hygiene products aren’t recyclable, Colgate and TerraCycle have partnered to collect used toothbrushes and toothpaste tubes.

Many major brands are getting on board with upcycling.  Scott tissue and Huggies are sponsoring programs to collect plastic packaging waste from paper products and diapers. And since most oral hygiene products aren’t recyclable, Colgate and TerraCycle have partnered to collect used toothbrushes and toothpaste tubes.

Many major brands are getting on board with upcycling.  Scott tissue and Huggies are sponsoring programs to collect plastic packaging waste from paper products and diapers. And since most oral hygiene products aren’t recyclable, Colgate and TerraCycle have partnered to collect used toothbrushes and toothpaste tubes.

Many major brands are getting on board with upcycling.  Scott tissue and Huggies are sponsoring programs to collect plastic packaging waste from paper products and diapers. And since most oral hygiene products aren’t recyclable, Colgate and TerraCycle have partnered to collect used toothbrushes and toothpaste tubes.

Many major brands are getting on board with upcycling.  Scott tissue and Huggies are sponsoring programs to collect plastic packaging waste from paper products and diapers. And since most oral hygiene products aren’t recyclable, Colgate and TerraCycle have partnered to collect used toothbrushes and toothpaste tubes.

Many major brands are getting on board with upcycling.  Scott tissue and Huggies are sponsoring programs to collect plastic packaging waste from paper products and diapers. And since most oral hygiene products aren’t recyclable, Colgate and TerraCycle have partnered to collect used toothbrushes and toothpaste tubes.

In 2010 proof of the ever burgeoning green movement can be found throughout the stories that made it into the headlines of mainstream media. For instance, there were several stories of various young ladies creating prom dresses out of used gum wrappers and foil beverage pouches. In addition, more and more items made from recycled materials such as t-shirts made from ground up soda bottles began showing up in retail stores. This increase in repurposing materials has caused food and beverage manufacturers like Kraft Foods to stand up and take notice. Proof in point is the company's recent decision to add foil cheese packets to their pre-existing "Terracycle Collection Program."