Consumer products giant Procter & Gamble illustrated its work tackling marine pollution through an interactive exhibit at the conference explaining how Head & Shoulders shampoo bottles now contain recycled plastic collected from beaches. The brand is supporting
World Oceans Day June 8 and has been working with TerraCycle and Suez on the bottle collection and recycling program.
The global
World Oceans Day is June 8 (originally celebrated at
the urging of Canada in 1992), but every day is a good day to find and cultivate ways to engage communities and make resources for clean ocean actions accessible. My company TerraCycle teamed up with Procter & Gamble, one of the largest consumer goods companies in the world, to create bottles made with recycled beach plastic for Head & Shoulders (the #1 shampoo brand in the world) and Fairy (the UK’s #1 dishwashing brand) in Europe.
In Muncar, on the coast of East Java, Indonesia, fishers still make their living the traditional way, launching from the shore in the hand-painted boats they have used for generations.
But that doesn’t mean that this harbor town is untouched by time. Plastic waste is mounting on the riverbanks and in the waters around Muncar. Some probably lurks within the fish brought ashore on the boats.
Muncar is the second-largest fishing port in Indonesia, but it has barely a semblance of a waste management infrastructure. Dorothea Wiplinger, the sustainability manager for Austrian plastics maker Borealis, was on the ground in Muncar recently studying the problem. She says nearly 90% the garbage, mostly organic waste, that local inhabitants generate is either dumped haphazardly or burned. “You cannot see the sand anymore because the beaches are just full of waste. And then the high tide takes the waste away,” she says. “The people there don’t have any other choice.”
In Muncar, on the coast of East Java, Indonesia, fishers still make their living the traditional way, launching from the shore in the hand-painted boats they have used for generations.
But that doesn’t mean that this harbor town is untouched by time. Plastic waste is mounting on the riverbanks and in the waters around Muncar. Some probably lurks within the fish brought ashore on the boats.
Muncar is the second-largest fishing port in Indonesia, but it has barely a semblance of a waste management infrastructure. Dorothea Wiplinger, the sustainability manager for Austrian plastics maker Borealis, was on the ground in Muncar recently studying the problem. She says nearly 90% the garbage, mostly organic waste, that local inhabitants generate is either dumped haphazardly or burned. “You cannot see the sand anymore because the beaches are just full of waste. And then the high tide takes the waste away,” she says. “The people there don’t have any other choice.”
Today TerraCycle, the company known for recycling-the-unrecyclable, announced record expansion and unprecedented revenue growth, making the last 15 months the most successful in the company's history.
Today TerraCycle, the company known for recycling-the-unrecyclable, announced record expansion and unprecedented revenue growth, making the last 15 months the most successful in the company's history.