Waste is a human invention and does not exist in nature. Prior to WWII, consumable products were delivered in reusable containers, goods were purchased in small markets or produced locally, and durable materials allowed for repair and reuse. Nothing went to waste. But with the rise of cheaply mass-produced plastics, increased levels of consumerism, and planned obsolescence in many products, our modern culture now creates waste on an unsustainable scale.
The reason behind companies bringing their products to market can be critical to how they go about selling them. That’s according to executives from leading CPG companies who participated in the “What’s Your Why?” panel at the recent New General Market Purpose-Driven Summit, which was moderated by Mack Elevation founder Dan Mack.
Last night around 500 executives from across the green economy gathered at The Brewery in central London for the
BusinessGreen Leaders Awards. It was the most competitive year yet with all the finalists securing praise from the judges. But the winners and highly commended entries were:
We have a long history of sustainability at P&G. This is not new to us and not a band wagon we jumped on. We lead by example be it through a new innovation that has the potential to revolutionize the plastics recycling industry, working with partners like Suez and TerraCycle to bring the world’s first bottle made from recycled beach plastic, to making significant contributions to help reduce climate change through our quick and cold cycle laundry detergent.
