Posts with term Cereal Bag Brigade X

School Recycling Challenge getting ready to launch

The collected challenge materials will be recycled through TerraCycle, an organization focusing on non-traditional recycling. “We hope everyone in our community will get excited about this,” she said. “It’s an easy and effective way to keep material out of landfills and put them in line to be recycled and reused. It’s not a far-out concept and the whole community can get behind it.”

Think Outside the (Cereal) Box

We came across a staggering piece of information recently: nearly half of the containers and packaging that ends up in landfills can be recycled. Half. That’s a lot of every-day items in homes across America that can be re-used. Our Bag The Box friend, Tom Szaky with TerraCycle, recently wrote a great piece for Packaging Digestin which he points out that statistic, as well as some other gems, like how a March 2012 Nielsen study showed that recycling was the most important environmental aspect of a product across both genders and all age groups. Recycling and, our favorite, re-using is so important to people, yet so many items go to waste. Why? Recycling -- or upcycling -- is easier than people may think. Earth911 came out with a list a few years ago that bears repeating. People don’t recycle or re-use because: -       It’s inconvenient, or they don’t have curbside containers to help sort. -       There’s no incentive to do it. -       It’s not economical. Sometimes earth-friendly packaging can be more expensive. While these are valid issues, we here at Bag The Box take issue with the last two. Look at our Malt-O-Meal cereals, for example. We’re priced less than our competitors, and one of the reasons for that is our packaging. And there certainly is an incentive to recycle and reuse; in fact, there are hundreds of them! You can send in used bags to TerraCycle so the team can come up with fun ways to make it into a wallet or gift bag. You can take on DIY projects on your own. You can donate to the Cereal Bag Brigade. But obviously, word needs to get out! If people aren’t aware of the incentives, they can’t take advantage of them. So Tom says in his Packaging Digest article, the frame of mind needs to change. He says the next time you see an empty box or wrapper, don’t just walk on by. Instead, “ask yourself not only where it came from, but also where it can go.” Where have your Malt-O-Meal cereal bags gone? What have you done lately to change your frame of mind?


By Cap City
You’ve probably seen them in the cereal aisle at the grocery store: bags of bargain cereal with one-off names like Cinnamon Toasters, Apple Zings and Honey Nut Scooters. The titan of bagged cereals, the Minneapolis, Minn.-based Malt-O-Meal, has found a niche in offering cereals almost identical to name-brand products from General Mills, Kellogg’s, Post and Quaker Oats at a reduced price. But where do all those cereal bags go once their sweet contents are consumed? As it turns out, nine Springfield schools collect the bags for recycling – and they make a little cash for their efforts. The Malt-O-Meal Cereal Bag Brigade is a schools-only program sponsored by Malt-O-Meal and run by TerraCycle, a New Jersey-based start-up that pays a pittance for recyclable trash and makes it into new products like kites, durable totes and even fences. So far this school year, Springfield’s Lee Elementary School has sent 7,000 pieces of waste to TerraCycle, earning the school $140. Trinity Lutheran School in Springfield has collected 9,000 pieces of waste and earned $180. In total, TerraCycle has recycled about 1.3 million pieces of waste from Illinois, and more than $25,234 has been paid to Illinois schools and other charities. For more information, visit www.TerraCycle.net.