Trash's Rumplestiltskin: Terracycle CEO Tom Szaky (Part Two)
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Toronto-native Tom Szaky (pronounced Zack-ee) has been spinning trash into gold since 2002, when he founded Terracycle with a friend out of his Princeton University dorm room. It started with selling worm food in used pop bottles, but soon transformed into turning waste into backpacks, picture frames, binders, pencil cases and more. All of these products branded with the logos of the same companies that produced the waste to make them. Would you buy a backpack made from stitched together Capri Sun pouches, or a three-ring binder composed of M&M wrappers?
This is all stuff that can't be recycled, but with Terracycle's innovative "upcycle" technique Szaky is able to have waste producing companies foot the bill for garbage collection, while partnering with other expert product manufacturers who substitute their normal building materials with Terracycle's scientifically manipulated garbage. To learn how he does it, check out part one of our interview. Read on to get inside Szaky's own entrepreneurial DNA and learn how he turned his most devastating failures into his greatest successes.
What made you believe you could actually make quality products out of garbage?
You just do it. You just try. You take a leap of faith. You say, "I'm not going to discuss it anymore, I'm not going to theorize over it, I'm not going to do an academic paper on it, I'm going to simply do it. Then what happens is you start doing it and then you start screwing up. In the process of screwing up you realize what you need to do differently to make it successful. That has basically been the guiding principle of Terracycle ever since we began: Just try and then learn from the mistakes. We've had more mistakes than we've had successes, but then you focus and grow the successes and that's how you have a successful business.