Every snack bag, baby diaper, candy bar wrapper that goes into the trash, is a story waiting to be told.  The question is, will the story be a negative one documented by a critic or a positive one created by you? If the product you market is made from non-recyclable material, it’s getting easier to convert that negative into a positive story.  A company called Terracycle <http://www.terracycle.net/>  is helping CPG brands like Frito Lay and Mars turn their waste into upcycled products like speakers.  These re-birth stories are not only good for the planet, but a golden opportunity for business (as evidenced by Terracycle’s success <http://www.spider-topihitam.com/tom-szaky-of-terracycle-shares-secrets-to-success.html> ). Founded in 2001 by a 19 year old Princeton University freshman named Tom Szaky, TerraCycle makes affordable, eco-friendly products from a wide range of non-recyclable waste material.  With over 50 products available at major retailers like Walmart and Target, TerraCycle is one of the fastest growing eco-friendly manufacturers in the world.  Every month it gives $100,000.00 in $0.02 donations and has are over 8.5 million people in the U.S. actively collecting waste to create its upcycled products.