TerraCycle Celebrates Eco-normous Milestone
capri-sun TerraCycle Kraft Walmart Target Honest Kids Include USA Garbage Moguls
went nuts about TerraCycle after learning about them for the first time on Garbage Moguls. After a little research, I decided they were worth writing about. To initiate my series of Extraordinary Business Savvy Folks, I began with Tom Szaky and his crew.
To recap, this Princeton guy was making worm poo. He needed something to contain all those worm poo. He collected soda bottles. Worm poo turned into insta-gold. He went into garage business with his friend selling worm poo. After that, they evolved into upcycling and recycling garbage into sellable goods. Sounds awesome, right?
Try telling that to someone with a straight face! Now, he started off so small and so simple. He wanted TerraCycle to be the Walmart of garbage. Today, generating millions of dollars in revenue, I believe he succeeded.