During the StartingBloc Institute, one of the speakers we had the privilege of listening to was Tom Szaky, founder of TerraCycle. TerraCycle is a company that collects traditionally non-recyclable waste from people all across the country by paying a non-profit of the collecting person’s choice, 2 cents for each piece they collect and mail to the company. TerraCycle then uses the waste it receives from its Brigade members to make hundreds of eco-friendly products, i.e. “upcycling” the collected trash. Starting today, and until April 29th, about 60 “upcycled” TerraCycle items, including a bunch of brand new things never seen before, will be available in every single Wal-Mart across the country (3,500 locations) in honor of the 40th anniversary of Earth Day this year. The TerraCycle products will be sold right next to the original items they are made from. Kites made from Cheetos wrappers will be sold with bags of Frito-Lay chips and backpacks made from drink pouches will be sold next to boxes of Capri Sun, with the goal of helping educate consumers about resource conservation.