8 Beauty Brands That Are Helping Save The Ocean – And Looking Good Doing It

Include USA Include Canada (English) Ren Herbal Essences Refinery29 One Ocean Beauty Lush Cosmetics Coola La Mer Love Beauty and Planet Kevin Murphy
Earlier this year, the beloved drugstore hair care brand announced the launch of their Beach Plastic collection, which featured fan-favorite formulas repackaged in upcycled bottles made from ocean plastic. (Little known fact: More often than not, plastic particles from ocean cleanup efforts are sadly, often considered non-recyclable due to levels of dirt and exposure to nature.) To break the vicious cycle, they've joined forces with TerraCycle, a company that specializes in recycling hard-to-recycle waste, to launch a nationwide take-back program to encourage people to recycle their empty bottles in addition to saving an estimated three tons of plastic that would’ve otherwise ended up in the trash — or even worse, on a sandy beachfront.